Chris Meyer 🔬

Doing lead gen PPC means longer sales cycles, offline steps, and not knowing when revenue/deals close. The same stuff makes pricing hard to crack. If you are unsure of your pricing because of the value delivered, then just go flat fee. Charge enough that you are happy, but not so much that makes it hard for the client to see value. Then reverse engineer the work. What components do you need to make this a success? Price high enough that you can have your systems in place - and if a prospect cannot afford it, then that prospect would likely fail anyway. An example is requiring Google Ads + landing page + offline tracking integration, all at one fee. And you propose a minimum ad spend required to make this work, based on experience. This keeps it super simple - you have a retainer fee and that is final. Obviously, if some big budget company comes your way then you might want to add some danger money on top. 😎 If you aren’t fully up to speed in an industry and need more experience, then just charge less. Use that as a stepping stone and make it up on later clients. I have never personally worked for free, but I have worked heavily discounted when I just wanted to get the experience and understanding (and case study). ----- Traditional agencies and old school freelancers are dying. To succeed in Google Ads today, you have to be able to do more than just account management. Learn how to future-proof your PPC agency with my Perfect Agency Framework: - Get new agency leads in 24 hours - Close 80% of qualified leads - Hire realistically, not based on lies you've been fed about unicorns - Get consistent results for your clients - Deliver exceptional Google Ads results 👉🏻 edleake.tv/forge-framework

46

7 Comments

Below, Patrick Spychalski at The Kiln - a Clay Agency discussed different intent data tools on the market including Common Room, RB2B, and Clay - and he showed how to use it. But... Not once did he mention to go beyond the intent data and gather account insights to get the account story. The approach below will have sales and marketing teams reacting to the data in he same way! it's going to lead to an even greater ignore era. As Mark Kosoglow mentioned on his Operator website: Everyone has access to the same data, the same signals, the same vendors and is using the same products to automate the same playbooks. Millions of sales reps just got notified about that new VP of Sales or new round of  funding, and they all sent the same automated, AI-generated email. #Intent data is no longer a competitive advantage and in many cases, it's a disadvantage. It's stopping #GTM teams from making meaningful connections with buyers.

3

First-Party Leads Crush Bought Leads Buying leads from aggregators leaves you in the dark. Low quality, mystery messaging, and very limited control over qualification. Smart lenders are breaking free. They're bringing lead gen in-house and seeing massive results. One client dumped hundreds of thousands into bought leads monthly. Now, their first-party leads convert at nearly 5X the rate to applications and funded loans. The secret sauce: ✔Control over messaging ✔ Custom customer journey ✔Higher contact rates ✔Smarter lead distribution First-party lead gen isn't just an option. It's a necessity for serious growth. Take action: 1. Audit your current lead sources 2. Run the numbers on conversions to funded loans 3. Test in-house lead gen against bought leads 4. Invest in first-party lead gen tools Stop settling for scraps. Own your lead gen, own your future. #mortgage #leads #leadgeneration #TCPA #FCC #leadconversion #rebeliQ

17

6 Comments

Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

4

Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

11

3 Comments

Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

3

2 Comments

Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

7

2 Comments

Amazon spends $45 Million a month in Google Ads but laundromat owners tell me they don't work... 🤣 Here's why you may be right that they won't work for you... 👇👇 1.) You have a poor landing page! Customers can click on GA all day long and if they land on a terrible page, they'll never convert. 🤷‍♂️ 2.) Your CTA or offer stinks. 🦨 When a customer chooses to use you for the first time, they're taking a chance. Give them an incentive to "take a chance" then work hard to EARN their trust. 3.) You're impatient! Google Ads have worked well for us for YEARS NOW but you must be patient. Running GA for a few months, then exclaiming they "don't work" screams to me that you have no idea what is happening. 😮 4.) Running paid ads without retargeting is not cost effective long term. Run Google Ads, then retarget them on social media if they don't convert at first. Then measure total conversions, not just round one. 🤔 5.) You MUST have a great team, and service that is very consistent because the value is in the lifetime value of the customer. If you convert them, but can't keep them, you're destined for failure. Great marketing only works if supported properly and the commitment is there by you. 👈 The great news for you Mr or Ms business owner..... is most laundromat owners think Google Ads and paid digital marketing in general, don't work. 🤦‍♂️ For a FREE consultation and strategy report, visit us at https://lnkd.in/gfPgfGv6 now. You can do it, we can help! 🙏❤️

5

I spend a significant amount of time repairing broken conversion events in paid media platforms. Here are the top 5 culprits: 1. Website changes (design updates, domain changes) 2. CRM changes 3. GTM changes (often related to 1 and 2) 4. Trying to run an old Google Analytics tag 5. Integration with tech partner is broken All 5 require conversations with other people on other teams to diagnose, troubleshoot, and fix. The best media managers are those that understand and work well with their media teammates.

12

If this metric is lagging in your studio... It can have major ripple effects. What’s the metric? >>Conversion Rate<< Studios often think they have a “marketing problem.” In reality...they have a “conversion problem.” Here’s what I mean… Conversion Rate Impact: → Imagine increasing CR from 15% to 40% → For every (100) intro packs sold → That's (40) new members  → Instead of (15) new members Cost Per Acquisition: → With a higher CR… → Your investment per new members plummets. → Instead of casting a wide net for minimal returns... → You're strategically investing in targeted conversions. → Making your marketing dollars are MORE effective. → (Bringing in more members for less) The Revenue Reality: → This is where the difference is felt → With an average monthly membership of $150 → At a conversion rate of 15% → You’re making $2,250/month With a conversion rate of 40%? You’re making $6,000/month. Annually, that's the difference between… $27,000 and $72,000. Yes, you read that right. So do you have a marketing problem? Or a conversion problem? #boutiquefitness #fitness #fitnessindustry #fitnesstrends #innovation #digitalmarketing

19

2 Comments

Most DTC businesses think conversion is the biggest problem. Spoiler alert: It’s not. The real battle lies in retention—and here’s the kicker: it’s entirely fixable with a simple welcome email sequence. Good old email marketing does more than just fill inboxes. It nurtures leads, builds trust, and turns one-time buyers into loyal, repeat customers. Here’s how it works: 1️⃣ For those who haven’t bought yet, emails warm them up, prepping them for higher-ticket offers. 2️⃣ For those who already have, emails upsell and cross-sell, boosting your Average Order Value (AOV). This is especially powerful for e-commerce brands where retention is the name of the game. So, the question is: are you still leaving your customer relationships (and revenue) to chance? Or is it time to let email marketing do the heavy lifting? Retention isn’t rocket science—it’s strategic communication. Let your emails do the talking.

1

The proof is in the pudding. If you're a DTC business owner spending less than $10M/year on ads. I have the perfect system to scale your ad spend and lower you CPR.

4

1 Comment

💰 7 Hidden Strategies to Dominate Pinterest Affiliate Marketing 📌 Did you know Pinterest is one of the most underutilized tools for affiliate marketers? Pins don’t just disappear—they can drive traffic and sales for months (even years). But most people fail to unlock its full potential. Here’s how to make Pinterest your passive income machine: 👇 1️⃣ Build your pins like a mini-sales page. Your pin isn’t just an image; it’s your pitch. Focus on results your audience craves instead of the product itself. 💡 Example: Instead of promoting a meal planner, create a pin that says, "Free up 3+ hours every week—stress-free meal prep made easy." 2️⃣ Leverage Pinterest Trends for inspiration. Research seasonal keywords and trending topics, then align your product promotions with what people are already searching for. 💡 Example: Promote fitness gear in January as “Your 2024 workout essentials” or kitchen tools in December as “Holiday cooking must-haves.” 3️⃣ Don’t rely on single pins—build a web. Create clusters of pins around a product to target different benefits and pain points. 💡 Example: For a parenting guide: One pin: “Stress-free toddler tantrum tips” Another pin: “Create peaceful daily routines” Another: “Parenting hacks for calm mornings” Blanket your niche to pull in traffic from all angles. 4️⃣ Design pins that evoke emotions. People don’t just buy products—they buy feelings. 💡 Example: Instead of saying “Buy this relaxation app,” use a tagline like: "Feel calmer in 5 minutes—no experience needed," paired with visuals of serenity, like candles and cozy spaces. 5️⃣ Warm up your audience before sending them to the sale. Direct links to products don’t always convert. Instead, offer a free resource that embeds affiliate links naturally. 💡 Example: Share a free checklist or guide like “7 Days to Better Sleep,” then recommend a weighted blanket within the resource. 6️⃣ Add value beyond the product itself. Solve a micro-problem upfront, and present the product as the ultimate solution. 💡 Example: Promote a productivity planner by sharing “3 free templates for planning your perfect week.” Hook them with free value first. 7️⃣ Harness the power of video pins. Short, engaging videos can outperform static pins. 💡 Example: Show a quick before-and-after story: “Overwhelmed by clutter? Watch how this simple system changed my weekends.” Video pins spark curiosity and increase clicks. Pinterest isn’t just a platform for inspiration—it’s a goldmine for affiliate marketers. What’s stopping you from leveraging it? 🚀 Get instant access to my most powerful strategies for cutting-edge Pinterest growth hacks and strategies! No holds barred 💥 👉 https://lnkd.in/eM8-_f5Z #AffiliateMarketing #PinterestMarketing #PassiveIncome #SEO #MarketingTips

1

Google Analytics 4 out of the box isn't that great for vacation rental managers. You likely have a LOT of custom work to do with your PMS provider website to get all of the fees + taxes showing in Google Analytics 4. But when you do, all of that data is GOLD to help you understand and report on your margins from advertising-driven bookings for your vacation rentals.

6

1 Comment

PSA: Turn off your standard welcome offer popups during BFCM. No one wants to sign up for email to get an offer lower than what you already have on the site. Conversion rate *should* be higher during this time. Worry about getting the sale (and their marketing opt-in) at checkout. BONUS: If you’re a Klaviyo user, you can now schedule sign up forms to turn on/off on the days and times you want ✅

38

13 Comments

Your agency’s value isn’t just about the numbers—it’s about how well it runs without you. Buyers are looking for more than just a solid balance sheet. They want: → A team that can manage day-to-day operations without you. → A diverse, stable client base—not just one or two key accounts. → Strong systems in place that keep things running smoothly. If your agency relies too much on you, it’s time to rethink your approach. Build an agency that works without you, and you’ll see its value grow.

13

2 Comments

You are scraping LinkedIn profiles wrong. Let's say I'm selling a new GTM platform and think 🦾Eric Nowoslawski did a post 8 months ago which got 2k reactions...I should scrape it and enrich on Clay right? I would argue your results would be sub-par or if they were good it was because of copy/offer. LinkedIn profile engagement scraping is most effective when you optimise for recency. Prospects are like goldfish, they are interested in 1 thing for a week, and then something else comes up. Internally, we use Trigify.io to scrape specific influencers' profiles then enrich + engage them via Clay. We can track these influencers every day and instantly grab the engagers on auto-pilot. So if you are selling Clay services, you will have much more joy tracking all of the established Clay maker's posts and grabbing the engagers on the same day. Why? It's top of mind. don't start your line with "Person's post" make this a p.s. line or intelligently stick it in your copy or leave it out.

23

10 Comments

Unless you test your POSITIONING... You can never respond to data with specifity & optimize your offer to SCALE I can't tell how many biz owners(and copywriters) have NO CLUE about it. And even worse... Most of them NEVER get their POSITIONING right...(well, I'm only talking about business postioning 🤣 ) P.S Check out the first comment to discover how I scale offers with meta ads using strategic positioning P.P.S. Oh, it's linkedin. I should I only pose with shoes and not slippers, right?. lol #copywriter #marketer #alternativeheath #metaads

17

3 Comments

RealTalk Marketing is SELLING Transfers from the Philippines: -Final Expense -Medicare Transfers. -ACA Transfers -CC Debt Transfers And Inbounds: (from google search) -Home insurance inbounds. -SR22 Auto Inbounds -Solar inbounds 📫DM me for more info. #TaxDebt #FinalExpense #ACA #AutoInsurance #CCDebt #Medicare #SR22 #HomeInsurance #homewarranty

1

2 Comments