Charlotte Marshall
Coronado, California, United States
12K followers
500+ connections
About
With over 20 years of experience in leading employer brand and recruitment marketing…
Articles by Charlotte
Activity
-
Today marks 2 years at Intuitive! I’m filled with gratitude as I reflect on the journey...moments of learning, growth, new friends, and deepening my…
Today marks 2 years at Intuitive! I’m filled with gratitude as I reflect on the journey...moments of learning, growth, new friends, and deepening my…
Liked by Charlotte Marshall
-
It’s amazing to see the Intuitive Foundation’s impact on our communities. The students at Sato Academy of Mathematics and Science in Long Beach…
It’s amazing to see the Intuitive Foundation’s impact on our communities. The students at Sato Academy of Mathematics and Science in Long Beach…
Liked by Charlotte Marshall
Experience
Education
Licenses & Certifications
Publications
-
10 Ways to Activate Your Employer Brand Internally
Rally
It’s not enough to just develop your employer brand or an EVP, you have to continually activate it by engaging with current employees. Rally Mentors Charlotte Marshall and Cheyenne Sexton share their 10 critical steps for activating your employer brand internally.
Other authorsSee publication -
Community Chats – 15 minutes with Charlotte Marshall Charlotte Marshall Charlotte Marshall
Martec
I was delighted to chat with EB leader Brie Mason recently as part of the Employer Brandwagon video series, and to share my take on how to build an authentic EVP leveraging the #giveandget framework Bryan Adams and I share in our book.
Other authorsSee publication -
Bringing the authentic voices of employees to the forefront
Martec
Effective EVP’s are authentic and transparent - even when that costs you candidates. Read how Charlotte Marshall at Danaher Corporation learned to be open about organizational vulnerabilities, harsh realities and cultural norms.
-
The Power of Brand-focused Hiring
Spotify
Bryan Adams and I joined Jannette Willemsen on the Inevitable Podcast to speak about #employerbrand and The Future of Work. Listen now on Spotify 🎧.
Other authorsSee publication -
Should You Repel Job Candidates Instead of Attracting Them?
Entrepreneur
Author and entrepreneur Charlotte Marshall explains how, contrary to conventional wisdom, the recruiting process is exactly the right time to start sharing the good, the bad and the ugly of your employee experience.
Other authorsSee publication -
Give & Get Employer Branding
Houndstooth Press
In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?
The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee…In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?
The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.Other authorsSee publication -
Why Repelling Talent Is the Best Employer Brand Strategy
The Muse
As an employer brand strategist with over 15 years of experience, five employer brand builds under her belt, and winner of the 2019 Global Employer Brand Leader award, Marshall wants to change the way the world approaches employer branding to attract, engage, and retain top talent—and she’s made a niche for herself in the industry doing exactly that.
-
How to Turn Your Employees into Brand Advocates
SHRM
Empowering employees to publicize and promote your organization's brand can give you a clear edge in the war for talent, experts agree.
Other authorsSee publication -
8 Experts Reveal The Biggest Employer Branding Myths
Mighty Recruiter
Top talent acquisition professionals answer, What employer branding initiatives actually don’t move the needle? Or what misconceptions do most organizations have about how to improve their employer brands?
-
The Unexpected Powerful Business Lesson We Can Learn From the TV Show 'Billions'
Inc.
This one lesson can give your business the competitive edge it needs to succeed.
-
The New Employer Brand Advantage
Talent Economy
Employer branding has come a long way from its early days as a marketing offshoot. Here’s how two companies are employing sophisticated tactics to ensure their brand is front and center amid the war for talent.
Other authorsSee publication -
Psst… Here’s the Secret Sauce to a Brilliant Employer Brand
Undercover Recruiter
Your gut tells you that your employer brand is critical to your talent attraction efforts. Your co-workers and industry leaders tell you the same thing. As do white papers, candidate surveys and unbiased research.
(Thermo Fisher Campaign Featured)Other authorsSee publication -
How Storytelling Transformed Thermo Fisher's Employer Brand Case Study
HROS
A Fortune 500 company with over 55,000 employees globally, they give an in depth look at how storytelling transformed their brand. Decreasing their time to fill by 47% as just one of their key results, this is worth a peek and share:
Other authorsSee publication -
RECRUITMENT MARKETING CHAMPION SERIES: CHARLOTTE MARSHALL, THERMO FISHER SCIENTIFIC
SmashFly
In light of the recent Olympic games, the first-ever Recruitment Marketing Conference, SmashFly Transform™, and our love of recruitment marketing pioneers everywhere, our Recruitment Marketing Champion Series will highlight a lineup of big thinkers, bold leaders, and simply awesome people paving the way in transforming how modern organizations attract and hire top talent.
-
Thermo Fisher Scientific becomes #1 Fastest Growing BioPharma Company on Glassdoor
Glassdoor
74% increase in candidate awareness
#1 fastest growing BioPharma company
53% more apply starts with Glassdoor
-
How Thermo Fisher Scientific used stories to relaunch their employer brand
Stories Inc
In 2015, Thermo Fisher Scientific was looking to launch the company’s first employer brand. The Fortune 500 Company employs 50,000 professionals in diverse fields including the research, healthcare, industrial and applied markets. Thermo Fisher Scientific enables their customers to make the world healthier, cleaner and safer.
More>
Honors & Awards
-
2019 World Employer Brand Leader of the Year
World Employer Branding Day Conference
The Employer Brand Leaders of the Year for 2019 were announced at a ceremony in Lisbon on 16 May at the International Employer Branding Summit, part of World Employer Branding Day 2019, a global industry gathering of around 750 leaders from more than 45 countries.
The Global Leader award was taken out by Charlotte Marshall who is the Global Employer Brand Lead at Danaher Corporation in the USA and a pioneer of employer brand leadership in her home country and abroad.
…The Employer Brand Leaders of the Year for 2019 were announced at a ceremony in Lisbon on 16 May at the International Employer Branding Summit, part of World Employer Branding Day 2019, a global industry gathering of around 750 leaders from more than 45 countries.
The Global Leader award was taken out by Charlotte Marshall who is the Global Employer Brand Lead at Danaher Corporation in the USA and a pioneer of employer brand leadership in her home country and abroad.
“Charlotte has been active for more than 15 years in employer branding at global companies and her work in advanced technology companies is impressive. She is passionate about making an impact by putting the authentic voices of the employers in the forefront," said Camilla Björk from KANTAR.
KANTAR helps companies around the world to live their brand promises, achieve strategic goals and create attractive workplaces and are sponsors of the award for the third consecutive year.
“I’m honored. I’m proud to be part of this community. Together we have elevated the value of our work by helping our businesses attract the talent they need to grow and scale. And, we’re doing it in new and novel ways as we get better together. In the last 12 months, more than ever, I’ve learned it’s essential to be brave, challenge convention and push limits to propel our work forward," said Ms Marshall.
https://www.worldemployerbrandingday.community/single-post/2019/05/21/Employer-Brand-Leaders-of-the-Year-2019-announced -
Fortune 500 Top 100 Employment Brands Report
Wilson HCG
I am extremely proud of the work the Thermo Fisher Scientific #EB team has done over the last year. Our employer brand ranked #28 in Wilson HCG's recent Fortune 500 Top 100 Employment Brands Report. This is the first time Thermo Fisher made the list! Key criteria to determine the list included: career site, job boards, employee reviews and candidate engagement, accolades, recruitment marketing and corporate social responsibility
-
2016 W3 Awards
Academy of Interactive and Visual Arts (AIVA)
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.
Silver: Best website
Silver: Best web copy -
Best International Recruitment Team
In-House Recruitment Awards
A clear front-runner for this category where the company was able to highlight the successes of their newly appointed recruitment team, focusing on the turnaround in their EMEA region. Showcasing impressive savings, reduced time to hire, improving candidate quality and working collaboratively with hiring managers are just some of the key achievements for this commendable winner.
http://www.inhouserecruitment.co.uk/awards/2016-winners/ -
2016 World's Most Admired Companies
FORTUNE
More activity by Charlotte
-
This is why I’m here: Because we put patients first, always, and our mission is driving healthcare forward. #WeAreIntuitive
This is why I’m here: Because we put patients first, always, and our mission is driving healthcare forward. #WeAreIntuitive
Shared by Charlotte Marshall
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Charlotte Marshall in United States
64 others named Charlotte Marshall in United States are on LinkedIn
See others named Charlotte Marshall