Cecilia Pagkalinawan

Today over on my Substack, I’m exploring the intersection of cultural cachet—the intangible prestige and social relevance a brand holds within society—Gen Z’s evolving luxury preferences, and why so many sustainable brands are missing the mark. 👀 I dive into why consumers are choosing brands like Revolve and Skims over sustainable options and how sustainability-focused brands can break into the mainstream by tapping into the same emotional and social drivers while staying true to their core values of environmental responsibility and ethical production. I also discuss Everlane’s new CEO, Alfred Chang, formerly of Fear of God. While both brands focus on minimalist basics, Fear of God has built incredible cultural cachet and exclusivity, making it highly desirable. Chang’s experience in creating that cultural relevance could position Everlane to reach a new level of influence and desirability. Will Everlane evolve toward a more fashion-forward, culturally relevant vision, or stick to its minimalist, basics-driven ethos? I’m definitely watching to see if they can break through! Plus, I touch on how early consumer habits complicate the shift toward sustainability later in life. With new legislation in the U.S. and abroad restricting children's access to platforms like Instagram and TikTok, industry experts expect brands to shift toward more traditional marketing methods or explore platforms like Twitch and Roblox to reach younger audiences... but should they? Oh, and I throw a little shade at a New York Times article on individual vs. corporate action… but just a little. 😏 Come hang out and join the conversation! 🤓🧠: https://lnkd.in/g8MEQxh7 (Yes, I posted this already. Yes, this is a test to see what image performs better. Yes, I'll write about this at some point. 😅 Yes, I love my community!)

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I have suggestions to help fashion ecommerce: The demand for functional fashion is on the rise, and pockets are leading the charge. The Wall Street Journal's article, "Women’s Clothes Finally Have Pockets. What Took So Long," highlights the evolution of women's garments, now featuring pockets that offer both utility and style. This shift reflects broader societal changes, promoting equality and recognizing women's active roles in public and professional spheres. As an avid supporter of pockets, I appreciate how they can be designed to either stand out with a cargo style or blend seamlessly into the garment's design. For e-commerce retailers, this trend presents a significant opportunity to enhance the online shopping experience. Here are some actionable insights: 1. Add a "Pockets" Filter: Introduce a filter option specifically for pockets, allowing customers to easily find clothing items that meet their functional needs would improve navigation and discoverability. 2. Detailed Product Descriptions: Clearly indicate the presence and type of pockets in product descriptions. Don't rely solely on images; specify the functionality and design of the pockets. Added benefit of improving SEO. 3. Highlight Functional Fashion: In your marketing and product listings, emphasize the practical benefits of pockets, supporting the growing trend towards functional equality in fashion. By integrating these features, retailers can cater to the increasing demand for practical and stylish clothing, ensuring a better shopping experience for their customers. If you make these updates please let me know any data insights.

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