Cassie Katz

As seen in top industry publications! 📰✨ Explore why CiviClick is making waves in public affairs technology. Learn more 👉🏼 https://civiclick.com/ #CiviClick #InTheNews #PublicAffairs

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Podcast advertising works. It works better than any traditional media. Public affairs practitioners should use podcast advertising to drive messaging and advocacy actions. Join our webinar on Sept. 17, 2-3 pm EDT, to learn more about how podcast advertising can help you achieve your public affairs goals. https://lnkd.in/eM2ThAse #publicaffairs #advocacy #issueadvocacy #podcasting

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Press releases are evolving, but how are PR pros adapting? Our 2024 State of the Press Release Report is here with insights on: ✅ The use of gen AI in press release creation ✅ Crafting engaging headlines ✅ Why including multimedia is critical Download the report now to get the latest trends and tips. #PR #PressRelease #Comms #StateOfThePressRelease

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How is AI impacting public relations planning and strategy right now? We talked to experts from six firms on the leading edge of AI to learn more about how it can help anticipate issues, predict outcomes, and deliver greater impact. The consensus: we should be focusing on making ourselves smarter and faster (not on cutting costs) and we should be finding a balance between artificial intelligence and human experience to deliver the best results for clients.

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"...The CEO should come into those conversations with candidness and tact, asking clarifying questions. What I suspect may happen is that an incoming CEO may discover themes within the organization to address. The communication strategy may not have cascaded down. How decisions are made haven’t cascaded down.” Any big change, strategy, campaign should begin with a listening tour. It's the only way to understand an audience/audiences and what matters to them. From there, a strategy and tactics can be developed/executed, and buy-in is much more likely. https://lnkd.in/etGnq3yW

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How do policymakers in D.C. and those who engage them get their information? It depends on their partisan leanings. Check out the results of Avōq's research below.

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Let’s dive into this week’s Association Insights video, tackling one of the evergreen questions association communicators always have: How do I get more reporters to attend our event? 🎤 Make It Newsworthy: Highlight unique angles, exclusive access or significant industry developments that resonate with your audience. The more relevant your event, the more likely reporters will see value in attending. 📧 Personalize Your Outreach: Skip the generic press releases. Tailor your invitations to individual reporters, referencing their past work and explaining why your event is relevant to them. ⏰ Time It Right: Send out invitations well in advance, but not too early. Follow up closer to the event with additional details or exclusive opportunities. 🎁 Offer Unique Incentives: Consider one-on-one interviews with key speakers, access to exclusive content or behind-the-scenes tours. Unique offerings can make your event more appealing. 🤝 Build Relationships: Share valuable insights and be a reliable resource year-round. Strong relationships increase the likelihood that reporters will prioritize your event. By focusing on these strategies, you can boost your chances of getting reporters to attend and cover your event. 💬 How do you get reporters to attend your events? Share your tips in the comments! #AssociationInsights #EventPR #MediaRelations #OnWrdUpWrd #Communications

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What does “Rethink Possible” mean to the CESO Communications team? Communications Strategist Kyle Noyed shared, “For me, ‘Rethink Possible’ isn't just about the what, but the how. A lot of businesses and industries are built to do things the way they have always been done, and schools and school districts are definitely guilty of that. In my lifetime, I have seen the need to adapt and rethink over and over again in all parts of work and life at the risk of getting stuck. I think that our work with schools and school districts allows them to have a different perspective and a different lens to see things through as well as a flexible process that will go beyond what they would have done if they stuck to the script.” . . . . #RethinkPossible #CESO #CESOCommunications #k12pr #k12comms #schoolpr #education #k12education #k12schools #k12communication #schoolcommunication #schoolcommunications #schoolsocialmedia #educationmarketing #enrollmentmarketing #schoolmarketing #socialmediaforschools #marketingforschools #marketingforeducation #edtools #k12 #NSPRA #communityed #k12admin #socialmediastrategy #communications #socialmedia #pr #publicrelations #schools #communication #stories #socialmediatips #socialmediatip #mediastrategies #mediastrategy #strategicmarketing #socialmediaengagement

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Crisis management requires foresight, and attacking the legal system only complicates efforts to rebuild trust. Erin Powers, founder of Powers MediaWorks, underscored the need for prevention and foresight. "The important lesson organizational leaders can learn is the importance of prevention and risk management. Someone needs to be asking: ‘What risks do we face and how will we respond?’" Balancing legal defense with public communication is challenging, particularly when trying to preserve political capital, and being combative could backfire. https://bit.ly/3XK5kKV #CommPRO #PR

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Check out my thoughts on agency Rolodexes, diversity in the industry, underdog agencies, AI, and more in this Q&A with AdForum.

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The RFP process is a critical component of PR procurement, but you must execute it thoughtfully to ensure the best outcomes. I encourage you to collaborate closely with your #PR partners to refine your RFP process. By focusing on clear communication, balanced evaluation and a spirit of collaboration, you can transform the #RFP process into a powerful tool for driving success.

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In effectively working together, #sales and #PR can help differentiate the brand in a crowded marketplace with well-planned public relations campaigns. By establishing a more formal collaboration, the VP of sales – and the entire sales organization – might find additional opportunities to eke out a competitive edge. More in my "Masterclass" blog post, VP of Sales edition #publicrelations #commsstrategy https://lnkd.in/e7jNHKxU

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Many brands want to share their DEI initiatives but fear the backlash that may ensue. Learn how to successfully message your DEI strategy in 2024 in our latest blog. #DEI #BrandStrategy

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📣 Navigating Public Statements with Diverse Member Opinions 📣 In this week's Association Insights, I tackle a complex challenge: making public statements when not all members agree. Here’s how to approach this delicate task effectively: 👉 Establish a Clear Decision-Making Framework: Set transparent rules about the levels of consensus needed for different types of public statements. 👉 Align with Predominant Member Interests: Understand and represent the majority while maintaining open dialogue to manage expectations and relationships. 👉 Find Common Ground: Emphasize shared values and goals to craft a balanced statement that respects diverse viewpoints but upholds industry priorities. 👉 Communicate Transparently: Always explain the decision-making process and reasoning behind public statements to all members to foster trust and understanding. Handling disagreement requires a strategic and inclusive approach to effectively represent your association's interests and maintain unity. 💬 How do you manage differing opinions in your organization? Share your strategies below! #PublicRelations #AssociationManagement #Leadership #CommunicationStrategy #AssociationInsights #OnWrdUpWrd

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Before media engagements, spokespersons need strategic preparation. Our Messaging Preparation Questionnaire prompts self-reflection to establish impactful messaging including: Examining communications goals Mapping current messaging Identifying messaging gaps Aligning with brand strategy Planning media interview responses This intentionally designed questionnaire lays the groundwork for effective messaging in any public-facing communications. Peter Letsoalo Amukelani Maluleke Justine Pieters Oliver Chitsamatanga MBA PMP® ITIL® * Natalie Johnson Elbie Postma Botha Dionne Domyan-Mudie Joanne Newton Tumi Valencia Masango Melitón Carvajal Sardi Tumi Siluma Linda-Tebogo Mkhwebane-Shilakwe National Housing Enterprise (NHE) Pumeza Ntisana Gopolang Peme Doctor Mahlaule Kanego Thete Dr. Tshepho Mosweu Lupho Dyonase Advice Tshikani Thato Letebele Godfrey Themba Mzula Hleko Catherine Shipushu, CPRP, MBA      

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