Carine Roman

Personalization? It's not rocket science, but it's EVERYTHING at the C-Suite level. 🤯 If you're trying to sell to a CEO, you BETTER be coming prepared with insights tailored to THEM. 🗣️ Henry Schuck, CEO of ZoomInfo, gives us his take. 🔥 No more generic pitches - they're not cutting it! What are your thoughts on personalization in sales? ⬇️ #sales #leadership #businessdevelopment

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What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

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Measurement is great – but it needs to be strategic and efficient. If not, your teams will run headfirst into a wall of tech fatigue. Too many systems. So much messy data. It’s overwhelming. To tackle this challenge, two RevOps Award Winners, David Hayward (Senior VP GTM, Yext) and Deborah Fritz (VP, Global Field Ops, LiveRamp), chat about how to consolidate to stop revenue leak. Check it out here: https://bit.ly/3Ufyvow

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Headed to INBOUND? We’ve got your invite to the best after-party for GTM leaders! RSVP now to save your spot at Boston Pantheon, an exclusive networking event for marketing, sales, and RevOp leaders only. We can't wait to team up with Apollo.io to celebrate the close of the first day of INBOUND. Join us for an evening of food, drinks, and even better conversations. Kelly Cheng, Kishore Kothandaraman, Jillian McCarthy, and Lindsay McGuire will be there ready to chat all-things video and event marketing. We might also have some surprises in store too. 😉 Here’s everything you need to know:  📍 Where: Trillium Fort Point (Only a 10 minute walk from the Boston Convention Center - easy!) 📆 When: Wednesday, September 18, 2024 🕧 Time: 6:00 - 9:00 pm ET  👇 Link to RSVPS In the comments Can’t wait to see you there! Tag a friend who is heading to INBOUND in the comments to share the excitement. #BostonPantheon #InBound 

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If you are at the Product Marketing Alliance Summit today and tomorrow, please stop by and see us! And, if you'd like to discuss how the power of telling stories through demos is changing how companies GTM, join me at 2PM today! 👇

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Go To Market Strategy. Anyone who has been in a go to market function has faced the abyss of what the plan to create new revenue should be. Our own Ari Kantrowitz and Frédéric Mathieu have built GTM strategies for years. In this first installment of a 6-post series we are sharing the lessons that we have learnt, mistakes we have made and successes we have found driving GTM strategies. Chapter 1: identify your market. Read the story, link in comments. What about you? What is you POV on how to build a vision for your GTM teams and align them on the plan to make it happen? Follow Facta Partners for more.

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New-to-brand growth should be one of your primary metrics. Why? It’s one of the closest directional indicators to incrementality. We're hosting a webinar on Sept. 12 at 11am PT that will walk you through the strategies to specifically grow new-to-brand sales. AMC is driving success here, giving brands insights into customer behavior and ad performance like never before. But are you using it to its full potential? What You’ll Learn: - Best practices for leveraging AMC to boost campaign efficiency. - How to connect the dots between ad spend and sales performance. - Real-world examples of brands that have transformed their advertising strategies with AMC. We will walk you through the tools and tactics that can elevate your Amazon marketing game. Whether you're new to AMC or looking to optimize your current approach, you'll leave with actionable insights. We'll see you there! Register here: https://lnkd.in/gK5Rp9ka #AMC #NewToBrand #Ecommerce

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In our most recent episode of The BreakOut Podcast, Gareth Webb sat down with Ernie Hu, CRO and COO at CAST. Tune in for insights on: 🟣 CAST's shift to a SaaS subscription model and the changing GTM requirements 🟣 The key role a specialized sales organization played in achieving success 🟣 The importance of leveraging external perspectives for aspiring revenue leaders Check out the episode here: https://spoti.fi/46eWdpo ---- #techstartups #techhiring #podcast

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Are you maximizing your rev ops to drive transformation and scale your business? Companies that excel in revenue operations continually optimize and align their marketing, sales, and business development teams. This isn't just about avoiding silos; it's about creating a cohesive strategy that fosters rapid growth and scalability. Discover how in my latest insightful video! #RevenueOperations #BusinessGrowth #SalesOptimization #MarketingAlignment #BusinessDevelopment

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We’re going to Gainsight's #Pulse2024 next week! Our Founder & CEO, Brent Grimes, will present: “Health Scores are Dead! AI-led Outcome-Based Scoring Improved Net Retention & Quantifies CS Impact” on May 15! Learn more about: ✅ How to move towards Outcome-Based Scoring to target specific revenue outcomes (like churn from product downgrades or competitors, cross-sell, upsell at renewal, big deals) ✅ How to quantify the revenue impact of outcome-based scores to justify CS investments ✅ How our approach will prepare you for Enterprise AI Book time to chat with us (link in comments! ⬇⬇⬇)! See you at #Pulse2024!

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#SaveTheDate May 8 at 1 pm BST Composable methodologies are increasingly catching on with enterprises in the EMEA region. You can register and learn more about the significance of composability in the European market or why forward-thinking organizations are embracing composable strategies. #DigitalPartnership #DigitalTrasnformation #DigitalStrategy #DigitalInnovation #Composable

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What is the most important metric for RevOps? ✨ Adam Edmiston, Associate Director of Revenue Operations & Strategy at Bloomreach, shares about his ideal North Star metric: productivity. ⬆ Here’s how you look at it from a planning perspective: ✅  Look at the historical quota attainment numbers — how much has the rep / account manager achieved on a fully ramped basis? ✅ Identify your methodology, i.e., if you’re planning to increase productivity by 20%, how are you going to achieve it: by hiring more SDRs, or by selling a new product or SKU? ✅ Beyond this, look at the leading indicators: win rates, conversion rates, ASPs, NRR, GRR, etc. and how that will impact productivity. Adam also talks about: 🎯 Effective ways to help teams visualize their contribution 🎯 KPIs to bring multiple functions to collaborate with each other 🎯 3 top skills for a RevOps professional to grow in their career Head over to the link in comments to tune in to the full conversation 💬 #podcast #gotomastersshow #revenueoperations

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If you’ve been throwing spaghetti at the wall rather than A/B testing, it may be time to rethink your CRO strategy. Hop on the experimentation train with Unbounce VP of Growth Marketing Alex Nazarevich and Leadferno CEO Aaron Weiche in this episode of Conversion Cast. Watch or listen to the full episode: https://bit.ly/4dqt6lu #abtesting #conversionrates #landingpages

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Always great to chat with innovative colleagues from the HigherEd industry. Mark has been ahead of the curve with much of his adoption of technology, to help him scale efficiently, and effectively. #HigherEd #StudentEngagement #StudentRecruitment #EdTech #Podcast #TalkWithFriends #Colleges #GraduatePrograms #University #StudentAdmissions

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Kevin Rippon is a CRO and GTM genius. He joined Stephen M. Lowisz on the GTM Secrets podcast to discuss B2B SaaS conversion rate optimization. It goes far beyond just a pretty website. It's a journey that you have to optimize for. Very different than just picking a button color, which is often what CRO is incorrectly boiled down to. Get the full episode on any podcast platform, YouTube, or our website. Link in the comments! #saas #saasmarketing #cro

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87% of revenue leaders are still wrestling with their funnels.   If your funnel feels more like a leaky bucket, it's time to take notes. From cross-functional chaos to garbage data (we’ve all been there), this post is packed with golden fixes for those funnel fumbles!  No need to live in funnel nightmares—learn from these 10 common mistakes and turn that leaky bucket into a revenue machine discussed by Neil Sarkar #revops #salesfunnel #revenuegrowth #b2bmarketing #salesstrategy #leadgeneration

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From pipeline generation to high-intent conversions, Emma Galler's insights guide revenue leaders toward sales success in this episode of 10/10 GTM. 💼 Check out the full episode below, where Ross and Emma discuss strategies for strengthening pipeline, creating a winning culture, and building a cadence around operational excellence. https://lnkd.in/gKp7DX-n

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Are you a RevOps professional who suddenly has to manage the entire GTM tech stack? 👀 Join Ernest Wong, Vice President of Product @ Delegate, Daniel Cohen, MBA, RevOps @ Finch, Stefan Klotzbuecher, Manager, Sales Operations @ BambooHR and Aviv Bergman, Head of Partnerships @ Sweep to learn how to adapt to this challenge — and the startup reality. 🔥 They will cover how to manage your responsibilities, gain necessary technical skills, and navigate the learning curve efficiently. We’re here to help you take control of your GTM systems and ensure smooth operations without feeling overwhelmed. Key Takeaways: - Strategies to handle your RevOps todos without getting stuck with unexpected admin tasks. - Ways to manage your GTM tech stack effectively, including how to focus on the right things without burning time and energy - Best practices for keeping your GTM systems running smoothly and aligned with your strategy Save your spot! ➡ https://lnkd.in/dxFz7H-G

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🌟 Beeline Acuity Shines in Everest Group's Peak Matrix Report 🌟 We're thrilled to announce that Beeline has been recognized as both a Leader and a Star Performer in the prestigious Everest Group Peak Matrix report! This dual recognition reflects our commitment to innovation and excellence in the industry. 🔍 Introducing Beeline Acuity: Our cutting-edge platform, Beeline Acuity, overlays your workforce data across all systems of record. Acuity uncovers hidden pockets of information that might otherwise go unnoticed, delivers actionable insight and highlights compliance risks. 💡 Why this matters to you: Full workforce visibility: No more overlooked workers Compliance confidence: Mitigate risks with comprehensive data Data-driven decisions: Turn insights into strategic actions 🤝 Ready to illuminate your workforce data? Let's connect! Our team is eager to show you how Beeline Acuity can transform your people data into a strategic asset. #BeelineAcuity #WorkforceIntelligence #DataAnalytics #HRTech 

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