Camille Weston

10 things you NEED stop doing: (And what to do instead) 🟥 Cold DMs with generic pitches 🟩 Personalized DMs paired with a nurturing funnel 🟥 Posting “look at me” updates 🟩 Posting value-driven, audience-focused content 🟥 Broadcasting to everyone 🟩 Engaging niche audiences with specific needs 🟥 Measuring success by likes and views 🟩 Prioritizing comments, shares, and conversations 🟥 Relying on LinkedIn alone for sales 🟩 Using email lists and squeeze pages to close deals 🟥 Focusing on rapid follower growth 🟩 Building deeper connections with fewer people 🟥 Ignoring your post’s comment section 🟩 Using comments to nurture and qualify leads 🟥 Posting once and moving on 🟩 Repurposing content into carousels, videos, and emails 🟥 Selling directly in the first message 🟩 Building trust over multiple interactions 🟥 Treating LinkedIn as a standalone platform 🟩 Integrating LinkedIn with your full marketing funnel Which one resonates with you the most?

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Observation: There are only three skills required to become a good Marketer. - Psychology - Pattern Recognition - Communication Skills When combined, you'll find success in: - Content Marketing - Performance Marketing - Digital Marketing - Email Marketing - Direct Marketing Agree or disagree?

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man, it's so disappointing when a brand gets bigger and drops its voice! IMO, it usually happens for one of these reasons: 🍆 the "boring, standard" copy tests better (hate to admit it but it's possible, especially when your target market is "everyone") 👿 too many stakeholders now have a say (copy by committee is almost always awful) 🙅‍♀️ it starts to feel "too risky" to continue pushing the envelope (risky to whom? the c-suite, shareholders, board... but i'll bet you it's never the marketing team) i don't know which one of these happened to purple — maybe all 3 — but what a letdown. below is the unbelievably boring, bog-standard order confirmation i got from them yesterday... and here's the way they USED to write 👉 https://lnkd.in/esT4WES

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Your website could be costing you clients. Seriously. Here’s why: Slow load times frustrate visitors and cause them to leave. Outdated design makes your brand feel irrelevant. Confusing navigation leads to missed opportunities. Lack of mobile optimization alienates half your audience. Poor SEO means you’re not even showing up in searches. But here’s the thing: All of this is fixable. The right website can: Impress visitors with speed and simplicity. Showcase your brand as modern and professional. Guide potential clients seamlessly to what they need. Deliver a top-notch experience on any device. Help you rank higher and attract the right audience. Three things to think about if you want a website that works for you, not against you: User experience is everything. —> A clean, simple design is more effective than flashy, complicated layouts. Speed matters more than you think. —> Slow sites kill conversions. Keep load times quick. SEO isn’t optional. —> A beautiful site is useless if no one can find it. If your website isn’t ticking these boxes, it’s time for an upgrade. Liteyear Design can help you turn things around and make your site the lead-generating machine it should be. 🚀

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Your personal brand is like running your own marketing campaign—but instead of selling a product, you're selling you. Whether you realize it or not, you’re constantly marketing yourself. Every word you say, every action you take, it’s all part of the pitch. What you wear? That affects your brand identity. Maybe you’re going for professional but still laid back—think polished but casual, like “I’m in control, but I don’t need a suit to prove it.” Or maybe you're the “not a hair out of place” type, projecting precision and reliability with every crisp button-up. Either way, people notice, and it speaks volumes before you even say a word. And who’s your audience? It could be anyone—your boss, colleagues, or someone you just added on LinkedIn. Whether in the boardroom or at a coffee shop, you always make an impression. The real question is, are you building bridges or torching them like a summer bonfire? Reputation management isn't just for companies. People remember the good, the bad, and the one time you hit "reply all." (For me, it was a dancing turkey smacking its butt on Thanksgiving day. I thought it was going to just my coworkers. Nope!) Anyway, your brand is what they say about you when you’re not in the room—so, are you controlling the narrative? The bottom line is that you’re the CEO of Brand You. You don’t need to be an influencer to have a personal brand. Everything you say, do, and wear builds the story people believe about you. Make it count. #PersonalBranding #FirstImpressionsMatter #BrandingLikeABoss #DressForSuccess #YourBrandYourRules

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I booked three new clients this year — three clients who had no idea who TF I was until they landed on my website searching for an SEO 👀 What’s funny is it’s for a service I don’t actively market, mention, or link. My SEO Audit + Optimization is my least talked about service, but it’s the service that books the most through Google — because that’s exactly how I like it 😘 I love chatting about blogging and writing and connecting with brands, but I also love the technical side — the research and reporting, the maintenance and challenges that come with every new update. I loveeeee it. But I don’t love to market it 😅 So, when I have the energy, I use SEO. I write new blog posts mentioning it here and there — I drop it in my shownotes when it makes sense. And then I move on with my day. I don’t really have a purpose with this post, but I felt the need to share. If you’re a brand who wants to blog or needs a some help on the SEO side of things — I’m here for you 🫶🏼 https://lnkd.in/e-tUaWFZ

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For those looking to gift local this year, we just released this new resource! If you know someone who should be in this guide, send them my way!

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Do this to get people back engaged with your content: It's the one thing influencers rarely talk about. ↳But it works like crazy. Pay more attention to the folks showing up for you. Here's how to vibe with those who truly matter: - Pinpoint your audience like a laser. - Talk their talk, block out the haters. - Get into their struggles, their wins, their wants. - Spin tales they see themselves in. - Offer fixes that hit right at their needs. - Engage with feedback to sharpen your aim. - Keep your messages snappy and your value crystal. - Tune out the static; tune into what your people value. Listen, your people will show up no matter what the algorithm is doing even when "reach" is down. Remember, if you're everyone's cup of tea, you're probably too watered down.

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Think referral marketing is hard? (You’re right) Awkward to ask for. Tedious to keep up with. Traditional referral programs require 3 things: 1. Courage 2. Skills 3. System If it was easy, everyone would do it. Why? → Referrals are 400% more likely to convert clients than other lead sources. So the question is not, “Is building a referral program worth it?” The question is, “How can I make the process easier?” Here’s the formula: 👉 Remove courage from the equation. 👉 Trade skills for software. 👉 Automate the system. How does your company leverage referrals?

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How to pre-qualify buyers with video content: Quick story John helps young men break porn & screen addiction. But he had a problem. He was getting a ton of leads that were wildly unqualified for his high ticket, high intensity offering. Wasting hours on the phone with guys who were never going to buy. When we were making his video sales letter, we learned he is a strong, vocal Christian. Ding ding ding. With his content strategy, he started creating messaging more around a Christ centered life. And in his video sales letter, we didn't hide his faith in the hopes of attracting a larger market. We amplified it. He speaks about: - bible study - how he worked with 132+ christian men - living a fulfilling, God honoring life Any lead who's not a Christian clicks away instantly. Any lead who is Christian feels spoken to. And his business is now more aligned with his purpose than ever before. If you want to use content to attract more good fits & repel bad ones, shoot me a DM

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Sales? Systemized. Onboarding? Systemized. Feedback & approvals? Systemized. Content creation & reporting? Systemized. Communications & follow up? Systemized AF. I make every part of the client experience FUN, EASY, and SIMPLE in ClickUp because freelancers are dime a dozen these days, and meeting deadlines is only a small part of why a client chooses to *stick around for a long time*. #clickup #freelancetips #freelancers #freelance #freelancing #getorganized

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What's better for marketing? TikTok or YouTube? It doesn't matter. At least not until you know ~your audience ~how to close a sale ~how to improve customer loyalty ~what average order value is Because then, and only then, will you know how to measure what you're spending to get a new customer, and if it's worth it. And then, you'll stop wondering if a new tool is better than other tools, and you'll start looking for the tools that get you to your ideal audience. #leadershipjourney #marketing

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Monday marketing thoughts from my desk... are you fully leveraging today’s marketing tools? If not, you might be unknowingly holding your business back👇 Here’s the breakdown: 💰Revenue Impact: Platforms like TikTok, Instagram, and Facebook have evolved. If you're not utilizing their interest-driven feeds, you're missing out on connecting with new customers and driving sales. The reach potential is massive — don’t leave it untapped. ⚙️Efficiency Loss: Outdated marketing strategies require more effort with diminishing returns. Modern methods—like using interest-based algorithms and targeted paid ads—are designed to save time and maximize your ROI. By not adopting these, you're working harder for less. 📈 Missed Growth Opportunities: The marketing landscape shifts rapidly. New trends, tools, and platforms emerge daily. If you're not adapting, your competitors are, and they’re gaining ground that could have been yours. 👍Action Steps for Business Owners: 👇 1️⃣ Audit your current strategy: Identify where you're still relying on outdated tactics. 2️⃣ Integrate modern methods: Whether it’s enhancing your social media presence with targeted content for specific audience cohorts or refining your paid ad strategy to retarget everyone who has watched over 50% of your videos on Instagram, start making data-driven decisions. 3️⃣ Stay informed: Keep an eye on emerging trends and be ready to pivot when necessary. This proactive approach will ensure your business remains competitive and continues to grow. Taking these steps now will set your business up for long-term success in today’s fast-paced market. #businesssgrowth #marketingtips #marketingagency #marketer #socialmediatips #socialmediastrategy #nashvilletn #nashvillebusinessowner #nashvillebusiness

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A Pro VS Amateur Content Creator... A pro who understands storytelling can capture an audience with a $200 camera and charge the client $10,000+. An Amateur with a $10K setup can't keep people watching past 10 seconds and therefore can't charge more than $1,000. Story first, gear second. Fight me on this. #contentmarketing #contentcreator #agencyowner #marketingagency #socialmediamarketing #digitalmarketing #digitalmarketingagency #socialmediagrowth #entrepreneur #entrepreneurlife

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PSA: If someone posts 10 minutes ago and they already have 100+ likes, they use engagement pods. It's fake engagement. Don't fall for the hype. Their $97 course will not teach you how to get leads on this platform. Let me save you money and give it to you straight. I have a course + community that shows you exactly how: - I get 350 MQLs every month - I get 40+ SQLs every month From founder-led content + LI ads It's tailored for B2B founders who sell high-ticket services/products. It's 100% free. You can sign up here: https://lnkd.in/gTJUzUDE

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Remember: Organic Social Matters 🌟 Organic social is easy to overlook because results aren’t often immediate, but it: Builds your brand (and establishes credibility) Strengthens relationships (and increases trust) Increases your top-of-mind awareness (and increases consideration) Connects you with your customers (and increases positive sentiment) Creates an opportunity to grow your community (and builds advocacy) And one more reason it matters: in an industry full of KPIs, organic social lets you have a bit of FUN. 🎉

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Most vacation rental CMOs and copywriters miss this → The length of your vacation rental listing isn’t the key—it's the value you deliver in every word. Here’s why: It's not about whether your listing is short or long—it’s about ensuring each sentence connects with your potential guests' exact needs. This means: → Instantly addressing their top questions, like location and amenities → Showcasing what makes your rental a perfect fit for their stay → Naturally incorporating search terms like “beachfront family villa” or “luxury mountain cabin” Let’s dive in and discover how to create SEO-optimized, guest-focused listings that drive bookings effortlessly. #SEOForRentals #VacationRentalSEO #TravelSEO #BookingSuccess

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