Caitlin Blewett

Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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New post. Brand led business transformation is a new way of thinking about the role of brands to drive growth by focusing on outcomes and not outputs. https://lnkd.in/eRa_ywNd

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Ever felt overwhelmed by the sheer number of AI tools claiming to revolutionize creative work? You're not alone. When we started working on Edelman’s 2024 AI Landscape Report, our mission was clear: find out which AI tools truly make a difference for creative teams in the enterprise environment. We dug deep to see: -Can these tools handle large-scale creative projects? -Are they secure and ethical for enterprise use? Looking Beyond the Hype: We prioritized data security, ethical use, and transparency because the unseen aspects of AI can have real impacts. Hands-On Testing: From generating images to editing videos, we put these tools through real-world scenarios to see if they deliver where it counts. I'm excited about what we discovered and would love to share more. If you're curious about which tools stood out and why, let's connect! Download the report here: https://edl.mn/3XP4Owk

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This is a great perspective on the "path to purchase." In this latest report, Mars United Commerce presents a new approach to the classic “path to purchase” that starts with shopper mindsets rather than the more traditional focus on behaviors or tactics in this latest report. Download your copy here: https://lnkd.in/gCkj6Ysz #pathtopurchase #ecommerce #commercemarketing #strategy

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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70% of U.S. consumers say they would rather watch a TV show or movie written by a human than by generative AI, a surprising percentage — 22% — said gen AI could actually write TV shows and movies that are more interesting than humans. Source: Deloitte annual media trends. I suspect we're going to find out pretty soon whether AI can out write humans. In the UK we've fallen down a rabbit hole of the same idea being regurgitated over and over again - will the application of AI find new ideas or get the industry to try new (human powered) ideas? https://lnkd.in/eY6nHmK3

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Embracing these opportunities will build customer loyalty and elevate your business.

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More than just media.

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Inspiring thoughts from Roy Armale accelerating our WPP #AI product offering. The "Hidden WHY" reflecting our human behavior matters a lot in Marketing, and I can't agree more with this point of view and the importance of harnessing the power of both #human and #AI to enhance customer experience with #empathy. Our expertise in #BehaviorScience blended with our advanced #AI and #MarTech capabilities put us in the best position to help our clients in their transformation. #Marketingtransformation #DigitalTransformation #Data cc Rory Sutherland Paolo Mercado Christopher Brewer Daniel Beach Chris Mitchell Genevieve Tan 陈慧琳 Live With AI

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Data-driven personalization has been a long-standing goal for brands, but creative aspects often take the back burner due to data and resource limitations. Jason Brown, Acxiom's Cloud and Platform GM, explains how generative AI can overcome these challenges and enable marketers to tailor ad content and create better #CX. Find out more in The Drum:

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🛠️Want to build durable growth strategies that stand resiliently against today's uncertainties? 🔨 Learn how to prioritize outcomes over one-off transactions and foster sustainable, loyal customer relationships with Salesloft's Durable Revenue Engagement Model. #SalesExcellence #B2BRevenue #GTM #AI https://hubs.ly/Q02WVJvv0

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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A recent article from the AMA highlights a critical insight: many U.S. consumers feel ignored by advertising. In a digital landscape that is overflowing with content, personalization and genuine connection are key. As marketers, it's time to rethink our strategies! Understanding your audience and engaging them authentically can transform your marketing efforts. Let's focus on creating experiences that resonate and make consumers feel seen and valued. One size fits all doesn't work anymore. At shyft digital we talk lot about adapting your approach to connect authentically with your audience. I’d love to hear your thoughts on your approach!💡✨ Read the article here:

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As one who interacts with CMOs all the time I can tell you this topic is at or near the top of their collective priority list. And while I am skeptical of those who espouse best practices when it comes to generative AI - only because it is so nascent - I felt compelled to share this particular piece from my fellow CMSWire scribe, Tiffany Holland Why? Glad you asked. I felt compelled for the simple fact I agree with everything Tiffany opined on, which she breaks down into four truths, which are below along with my brief commentary. Do yourself a favor and read her piece. ➡️ Truth #1: Inaction With Generative AI in Marketing Is the Greatest Risk Yes, yes and YES. If I could climb the highest mountain I would and bellow this to the masses below. This ain't the time to "sit this one out" whilst the rest of the world, AKA your competition is taking full advantage. ➡️ Truth #2: Generative AI Offers More Value Than Just Operational Efficiency Tiffany deftly writes of the "narrow view" many CMOs and marketers have of Gen AI, which "offers only short-term benefits and overlooks the true power of machine learning." Dating myself big time here but this reminded me of the late 70's campaign professing that orange juice is not just for breakfast anymore. https://lnkd.in/e95uWbex ➡️ Truth #3: Generative AI Solutions Fails in the Traditional Marketing Model "Generative AI won’t deliver its full potential if organizations try to plug it into outdated operating models." Full Stop! Read and re-read that over and over and over and then, for the love of all things Holy, do NOT blame Gen AI if you do not adhere to this sage advice. ➡️ Truth #4: Ethical Governance of Generative AI in Marketing Is Critical I love that Tiffany saved this one for last because it is THE most important truth, by far. Gen AI and AI in general, is very much akin to the wild west right now; no rules of governance other than those self-imposed. Brands MUST self-govern the way they use Gen AI if for no other reason, it is the ethical thing to do. Please share your thoughts on all of this. I love a good conversation and yes, a debate if need be. Jeanniey John Aakansha Srota Manny Shelly Lou Jeff Raja Ted Lee David Alma Dom Rhonda #ai #GenAI #cmo

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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Today it seems like getting your strategic narrative right is on everyone's agenda. In this article, I have brought together some of my thoughts and share some experiences and tips, gained during the journey for many global investment firms doing exactly that. Happy reading.

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