Caitlin Jennings

The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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#SGE has officially arrived! Get insight on the new Google search experience and how your brand can take control in Intero Digital's article:

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Want more influencers? Discover insights from experts on integrating influencers into your affiliate strategy. Delve into successful publisher collaborations in Partnerize's Partner Perspective series. Learn more at https://okt.to/rOGl82

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Baseball's in full swing, and Google Cloud's AI is changing the game for fans. ⚾ Curious how? Catch Major League Baseball's VP of Software Engineering, Rob Engel's, guest post on the Google Cloud Blog. He breaks down how MLB is revolutionizing the sport with AI. Check it out for all the details! #MLB #GoogleCloud #AI #SportsTech

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This year’s Digiday Awards winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global cultural relevance, demonstrating how to resonate meaningfully with diverse audiences. These themes highlight the evolving ways brands are building authentic connections in the dynamic marketing landscape. Agency Executive of the Year ■ Dan Gardner: Co-Founder, Executive Chairman Code and Theory Best AR/VR Campaign ■ NYX Professional Makeup Beauty Bestie: ur always-on makeup BFF Best Audio Campaign ■ Tinuiti & Sony Hit High Notes with Amazon & Spotify Best Branding Campaign B2B ■ BBDO Worldwide & Critical Mass: AT&T’s Sleep with Rain Best Branding Campaign B2C ■ Make Up Over Makeup Best Collaboration ■ Frank’s RedHot x Jason Kelce Put That $#!T On The Super Bowl Best Creative ■ Digitas North America & Invisalign Are Drama Free Best E-Commerce Strategy ■ Zoovu powers Microsoft retailers with AI product discovery Best Event ■ Tripadvisor & Abu Dhabi – A London Outernet Experience Best Experiential Campaign ■ GSP and CM’s Driving While Black Best Gaming/Esports Campaign ■ Advil Head Settings – Edelman Canada Best In-Game Advertising Strategy ■ Bioré Skincare Playlable Ad Best Metaverse Marketing Campaign ■ National Football League (NFL), Nickelodeon & Gamefam – #1 Brand Event on Roblox Best Multi-Platform Campaign ■ BBDO Worldwide & CM’s M&M’S The Ring of Comfort Best Partnership ■ Edelman x Haleon – Launch of TUMS Prop Bites Best PR Campaign ■ Area 23, an IPG Health Company & Weber Shandwick-In Transit Best Product Launch Campaign ■ Crocs & Digitas North America: Croctober 2023 Best Search Campaign ■ Centerfield & ADT: Personalized Search Drives Growth Best Use of AI ■ Truth HQ: The Revolution will be Livestreamed Best Use of Influencer Marketing ■ Ariana Madix x The Duracell Company: “I Buy My Own Batteries” Best Use of Retail Media ■ Walmart Connect #GetYourGrillOn Spring Grilling Program Best Use of Social ■ Knorr Yummy K’s – Edelman Canada Best Use of Video ■ Cetaphil #GAMETIMEGLOW Leader of the Year ■ Laura Knebusch, SVP, CPG Marketing & CX – Georgia-Pacific LLC Marketing Executive of the Year ■ Jenny Lewis, Chief Marketing Officer of The Knot Worldwide Most Committed to Sustainability ■ How Lime Leveraged Sustainability To Achieve Profitability Most Innovative Agency ■ Code and Theory Most Innovative Brand ■ Boardroom: At The Forefront of Industry Change Most Innovative Publisher ■ Gallery Media Group Most Innovative Technology Platform ■ Intent IQ’s Cookieless tech benefiting buyers & sellers simultaneously

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