Matt Butler

[HUGE PODCAST NEWS!] Podcast consumption data from AnalyticsIQ suggests that YouTube is the most popular place for podcast listening, with 59% of people saying they’d listened to a podcast on it in the past three months....Apple Podcast ranks #3 behind #2 Spotify! https://lnkd.in/edXWgRmC #podcast #podcastDATA #YouTube #spotify #ApplePodcasts

7

2 Comments

Intensity of action is arguably the number one determinant of success. Being able to act upon information -- as fast as possible -- is a massive competitive advantage. I can't tell you how many companies, brands, and agencies I've worked with that move like molasses. One of the promises of AI and technological automation is the ability for us to reduce or eliminate "mundane" tasks. Some of these tools have proven significantly better than others, and the barrier to entry is lowering all the time. A mantra I like to live by is: "If there's a right answer, I don't want a human figuring it out." In the context of running a growth marketing program, that generally means asking discrete, objective questions. Things like: • Which week had the lowest CAC in the last year? • What was the total ad spend of that week? • What was the breakdown by channel? • What products did those first customers mostly buy? Those four useful questions might take someone 15-20 minutes (assuming their datastack is super organized and they have all of those dashboards, and maybe a passing knowledge of SQL). But now, having a conversation with your marketing data is getting easier and easier. I'm very well versed on the technologies and partners that are out there, and have seen some impressive things (MagicDash, Moby, Einstein, etc). At Power, we wanted to build something that was unique to US. Everything we've built here has been out of pragmatic necessity, and one of the things we pride ourselves on is our SPEED and INTENSITY. Speed to identifying problems, planning solutions, and activating them. That now has taken a massive leap forward with nova Insights AI. Eligible clients of Power are being granted closed beta access to nova Insights AI. We're going to be putting it through the ringer and making it better, faster, and more intuitive. We already sit on over 300 million unique datapoints, so I'm excited to see how this plays out. Feel like your team is slow? Feel like your agency partner can't answer basic questions within a couple of weeks of an analysts' time? Maybe Power can help. Learn more here: https://lnkd.in/gySxzC2X #ai #growth #dtc #marketing

34

5 Comments

Reaching the right target during the election is critical. Partnering with OnSpot Data allows you to find real world people at political events, fundraisers, and easily launch campaigns to those targets. Use our data and DSP to drive fundraising, site visits, or look at attribution. #political #data #DMP #DSP #CRM #fundraising #election2024 #media #campaigns

6

Hey #Chicago what do you say, come listen to how Resonate + Havas Edge win today. I'm excited to be speaking tomorrow on Data-Driven Storytelling: How Marketing Leaders Leverage Data to Drive Growth. Register here: https://lnkd.in/ghP72_2P. #AI #data #consumerinsights #growthmarketing #datadrivenmarketing #futureofmarketing #performancemedia #mediastrategy #mediaagency #resonate #havasedge

20

2 Comments

Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

3

1 Comment

We don’t expect every new physicist to rediscover Newton’s Laws or Einstein’s theories. As marketers, we don’t need to reinvent the wheel. Your data-driven marketing can rely on datasets or tools sourced by industry experts.  Over at nickdoyle.com, I listed a few sources I’ve relied on for high-quality external data and tools that can be used to supplement your marketing efforts.  This is the kind of stuff that has been sourced and vetted by experts who have used extensive research and experience to locate marketing insights. What’s your go-to source for using new external data and tools? Share your responses in the comments below.

10

🚀 Key Takeaways from MAICON 2024 🤖 Back from #MAICON2024 in Cleveland this week. Thanks to Paul Roetzer and his team for an incredible conference. Here are 10 themes that stood out (and why) about the future of AI in marketing. 📈💡 1. AI Literacy and Upskilling: The First Step to Success * Why: Without a foundational understanding of AI, teams won’t be able to fully leverage its capabilities, it’s crucial to further education and upskilling now.
 2. Adopt AI or Risk Becoming Obsolete * Why: AI is no longer optional—companies must either embrace it or get left behind as AI-native businesses dominate.
 3. AI as Intelligence Augmentation, Not Replacement * Why: AI enhances human skills, allowing teams to do more with less; it’s not about replacing people, but making them more effective. 4. AI Enhances Creativity: Human + Machine * Why: AI democratizes creativity, enabling marketers to generate more ideas and content, but human ingenuity remains key to producing truly original work. 
 5. Mass Personalization: Delightful vs. Creepy * Why: Customers expect personalized experiences, and AI enables it, but marketers need to find the right balance to avoid crossing the line from useful to invasive.
 6. Master Your Data to Unlock AI’s Full Potential * Why: Accurate and well-structured customer data is the backbone of effective AI, enabling businesses to achieve meaningful insights and personalized marketing.
 7. Customer Experience Over Outputs: AI’s Real Value * Why: While AI can increase speed and output volume, its true potential lies in delivering superior customer experiences and driving outcomes that matter.
 8. Ethics and Trust Are Non-Negotiable * Why: As AI becomes more prevalent, maintaining ethical practices and building trust through transparency will be key to earning long-term customer loyalty.
 9. Prepare for AI’s Legal Challenges Now * Why: Copyright, data rights, and ethical concerns will create legal challenges for years to come, making it essential to stay ahead of these issues through proactive planning.
 10. Don’t Underestimate the Speed of AI Disruption * Why: Job disruption and rapid change are coming faster than most anticipate; AGI is expected in the next 2-8 years, where AI will outperform humans in most cognitive tasks. How will you adapt and take advantage?

30

6 Comments

Growth isn’t linear. And it’s getting harder than ever before. Over the last 20 years, I’ve been a student of our craft - watching and documenting what’s working for best in class brands while testing, optimizing, and scaling growth strategies for my clients. What I’ve found, is that growth is messy and the levers and situations change constantly. What worked before won’t necessarily work now. So, in essence growth is a practice. While the levers, situations, and tactics change, there are themes or areas of focus that growth brands and turnaround brands have in common. Here's what I’ve witnessed: Focus 1: Demand Capture: First things first - they grab the low-hanging fruit. They use performance marketing to capture existing demand in the market. It's not glamorous, but it's essential and it sets the foundation or mousetrap for the other areas of focus. Focus 2: Demand Creation: With conversion mechanics in place they can now start creating new demand to capture in the Focus 1 flywheel. They double-down on specific use cases, messaging and audience segments in increase brand, product, service, and, sometimes category awareness, to continuously create new consideration and demand. Focus 3: Demand Expansion: With two flywheels running, these growth brands can expand to adjacent markets - using similar messaging and marketing dynamics. This is where use cases, regionality, messaging, and media spend start to become more customized and tailored to new markets. However, by leaning on the systems, frameworks, and methodologies created in Focus 1 & 2, it’s more of an iteration than recreation. Focus 4: Demand Acceleration: The next area of focus is finding new opportunities and value in completely new markets. This can be new use cases, global expansion, or new product development. The systems and frameworks established in Focus Areas 1-3, give these brands the ability to see specific trends in the category or market. This insight is crucial for new value development and demand acceleration. This is where scale happens. Focus 5: Journey Economics & Digital Maturity: As situations change and strategies evolve, these growth brands find incremental or new value in their customer journeys. Whether it’s subscription models or bundled solutions they are continuously finding new ways to become more efficient or effective. But the common element of these brands is that they treat growth as a practice. They have the mindset that intention, consistency, open-mindedness, and truly becoming a student of the craft is the reason for their success. #BrandGrowth #MarketingStrategy #Leadership

22

Turn data into decisions with BRIDGE's intuitive visual reporting platform. From real-time updates to on-demand sharing, get everything you need to drive results https://bit.ly/3NQDmZl #peoplebasedmarketing #firstpartydata #campaignreporting #adtransparency

6

🔥 The lesson: Just as a consumer shouldn’t wait until a vendor has gone away to become more informed, so shouldn’t you wait until a data marketplace closes down to understand if the data you’re using is the best available.  🔥 Hot take from Henry O. at Stirista. So much truth in that statement. So many things to think about and questions to ask for data providers, and those who use data here: https://lnkd.in/e-CKsfTQ How does it feel to have your homework done for you? #compliantdata #accuratedata #dataavailability #dataduediligence #datamarketplaces And as always - LBDigital >> Third party data that doesn't suck 🥤

11

Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

9

5 Comments

SPECTACULAR move by a key indie agency.... Mediahub Worldwide US CEO Sean Corcoran joins BarkleyOKRP to lead the large indie's media and analytics practice. Mercer Island Group thoughts: - Sean's leadership adds a compelling element to an already impressive set of capabilities. - The BarkleyOKRP media stack includes everything from brand awareness to performance media (accentuated by the Adlucent acquisition), slotting very competitively next to Holdco offerings that are bigger but have their own baggage (principal buying, focus on giant accounts, etc.) - There simply aren't many indie media agencies of scale. Horizon Media of course is the largest. PMG has grown quickly. Several fine performance shops have pivoted to full media offerings (New Engen, Inc., Tinuiti, etc.). The US market needs more large full-funnel options that can change the game. BarkleyOKRP is well suited to be one of the few that can do that. - The challenger spirit he spearheaded at Mediahub will serve Mr. Corcoran well as he joins an organization committed to providing the industry a compelling indie alternative. Love this move!!! Your thoughts? Jason Parks Association of National Advertisers Nathaniel Swift 4A's

23

2 Comments

Is this you? You are killing campaigns with high MQL and low to zero meetings booked. In most cases, you're thinking the market is simply not interested in my solution. In this scenario, there's typically a gap in the sales and marketing process in terms of how, when, and what to communicate to the prospect at the appropriate funnel stage. Don't say no for the prospect by giving up. They raised their hand, now it's your job to help them say yes. Listen to learn more. #salesprocess #leadnurturing #marketingstrategy

5

Message me if you want to further understand what can be done to mitigate the impact to your analytics.

1

In this episode, we sit down with Alex Montas, founder of The Remarkable Agency and a growth marketing expert who has generated over $200 million in revenue for major U.S. brands such as Verizon, Bloomberg, and Ben Labs. Alex shares his journey from banking at Citibank to leading growth marketing for billion-dollar companies. He offers actionable insights on adopting a revenue-focused mindset, achieving sustained business growth, and balancing entrepreneurial challenges. Whether you're an entrepreneur or looking to grow in your career, this episode will provide invaluable lessons on maximizing market opportunities and driving results. About the Guest: Alex Montas is a growth marketing expert and founder of The Remarkable Agency. With over two decades of experience, Alex has developed a unique approach that merges data-driven strategies with creative solutions, helping businesses thrive. He has held senior marketing roles at Verizon and Ben Labs, where he advanced from Head of Growth to CMO. Alex’s expertise in revenue generation and his ability to adapt to market needs have made him a sought-after consultant and leader in the marketing industry. Key Takeaways: Revenue-First Mindset: Focus on identifying what the market needs and adapt your business strategy to address it. Falling in love with your product or profession can hinder growth—always prioritize what leads to revenue. Adaptability is Key: Alex highlights the importance of continuously assessing the market for opportunities and aligning your skillset to meet those demands. This adaptability has been a key driver in his promotions and career growth. Two Types of Marketers: Alex differentiates between quantitative marketers and creative/brand-driven ones, emphasizing the growing demand for revenue-focused, quantitative marketers in today’s market. Emotional Resilience in Entrepreneurship: Managing emotions is as critical as business strategy. The highs and lows of winning or losing deals can affect mental health, and maintaining balance is essential for long-term success. Quick Wins: Alex stresses the importance of delivering fast, tangible results for clients. He adapts his approach based on immediate market needs, offering short-term projects that yield rapid revenue boosts, which builds trust and long-term relationships. This episode offers a deep dive into growth marketing, mindset, and strategies that drive both personal and professional success. Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch, DM Me Here: https://lnkd.in/gA83a_Kv  Subscribe To Newsletter: https://lnkd.in/g-SQD6cc Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://lnkd.in/gS9iVBUh Instagram - https://lnkd.in/gPzjmpNB  Threads - https://lnkd.in/g3jTuFT9 Facebook - https://lnkd.in/gYpM5bTx LinkedIn - https://www.linkedin.co

1

Did you know? Click-Through Rates (CTRs) play a pivotal role in driving engagement and conversions across digital platforms. With insights into maximizing CTRs, you'll unlock a world of opportunities for amplifying brand visibility and audience interaction. 🔍 💻 https://bit.ly/3yjzziB #Intouch #CTR #DigitalMarketing #Engagement #Conversions #BrandVisibility #AudienceInteraction #DigitalStrategy #EmailMarketing #CTRInsights #OnlinePresence

1

Another martech company, Backstroke, launched in Indianapolis last month. Their platform provides AI-powered customized email messages for B2C companies. While I wish them every success, the early results are good enough to make copywriters everywhere a little nervous. I mean, if AI generates email subject lines that are more successful than those generated by humans, then what is the copywriter's role? Let's take a deep breath and look at this from a different perspective. If AI takes care of the subject lines and meta descriptions, that leaves more time for copywriters to focus on actual storytelling. And that's a good thing. Copywriters are at their best when they have time to understand what makes people tick, not when they are studying ad sets and headline data. So let's let the AI do what it does best—parse loads of data to find the most click-worthy headline. And empower copywriters to get back to the business of making human connections after someone clicks.

9

3 Comments