Bruna Lima

Day 4/5 of posting Black Friday Campaign ideas so you don't mess up last minute. Category: Health & Beauty Campaign: Black Friday Beauty Box ➡️ Idea ▪️ Allow shoppers to curate their own “Beauty Box” by choosing from a list of hero products (e.g., best-selling serums, holiday palettes, luxury skincare). ▪️ Offer an additional surprise mini-item or freebie with every box as a Black Friday perk. ➡️ Execution ▪️ Create a dedicated page where customers can select 3-5 products from a curated list to create their Beauty Box. ▪️ Share videos of influencers creating their boxes and show how each box can be a unique gift set for holiday gifting. ➡️ Customer Appeal ▪️ Shoppers love personalization, and this campaign gives them a “hands-on” experience. ▪️ It also turns shopping into a creative process, making each purchase feel like a special treat or a thoughtful gift. #ecommerceideas #marketingideas #blackfriday #campaignideas

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++ episode 105: breaking into the social media industry, the evolution of influencer, and tips on securing partnerships with beauty brands feat Jenny Ly [Director of Influencer @ Dibs Beauty] I was SO excited to chat with Jenny Ly, the Director of Influencer at Dibs Beauty. Since Jenny was my first brand guest, I had so many industry questions and trust me, she delivered! Whether you're an influencer interested in hearing what beauty brands look for in partners, wanting to break into the industry and eager to know how to land that dream job or just simply interested in all things influencer and beauty industry - this is the episode for you! Jenny and I cover all things: - the evolution of influencer - breaking into the social media industry and how to secure your dream job! - the truth behind the work hours in the influencer space. remember social media doesn't sleep, but it doesn't feel like work when you love what you do! - what beauty brands look for and how to lock in your goal beauty collaborations! - best practices to pitch Dibs and work with the popular beauty brand!

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TBC's Beauty by the Numbers research highlights an interesting shift in beauty content consumption among Tweens & Teens. 📱 84% enjoy watching influencer videos, while just 19% are creating them. 🤳 Understanding these engagement trends is key for brands targeting this demographic. How is your brand engaging with Gen Z beauty enthusiasts? View all of our Beauty by the Numbers infographics at https://lnkd.in/d5gFvJ2 #BeautyResearch #GenZTrends #BeautyByTheNumbers #MarketTrends

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Ready to elevate your beauty Creator strategy? Choosing the right partner goes beyond follower count. Dive into the best practices for beauty brands seeking Creators, informed by LTK's 2024 shopper study. 💄✨ https://lnkd.in/eM_hShtt #LTK #Beauty #BeautyIndustry #CreatorMarketing #Creators #InfluencerMarketing #MarketingStrategy

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How does your beauty influencer program measure up? The 2025 Beauty Influencer Engagement Rate Benchmark Report is here! 📊 This comprehensive report breaks down average engagement rates by creator tier (nano to VIP) and beauty category, giving you the insights you need to evaluate your performance and set realistic goals for your influencer program. Key Insights: 💄 Makeup drives the highest engagement in the UK and France, while hair care leads in the US. ⭐ Creators with small-to-mid-sized audiences consistently achieve the highest engagement rates globally. 🔥 Year-over-year engagement rate growth was limited, with increases only seen among US nano creators and France's mega/VIP creators. Ready to see the data and shape your strategy? Download the full report: https://bit.ly/4fBaTTn #influencermarketing #creatoreconomy

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Turn Inspiration into Action with Pinterest 💡 Pinterest isn’t just for inspiration—it’s a crucial step in the buying journey. With 87% of users discovering products on Pinterest that they later purchase, this platform is a key driver in turning interest into action 🛒 Your brand doesn’t have to sell directly on Pinterest to benefit. By showcasing your products where users are actively seeking ideas, you can influence their purchase decisions and drive traffic to your site or store. At Bright Sprout, we create Pinterest strategies that guide users from discovery to purchase, even beyond the platform. Ready to be part of their journey? Let’s connect! #PinterestMarketing #CustomerJourney #DigitalStrategy

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UGC builds trust faster than influencer content. While influencer posts may raise awareness, 90% of consumers say they rely on reviews and recommendations from other users to make buying decisions. That’s why UGC often leads to stronger purchase intent. Let’s talk UGC—schedule a call to explore your social media needs. bit.ly/3UUI5h4 #ugcstrategy #brandtrust #userreviews #contentmarketing #purchaseintent

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The beauty industry thrives on trust ✅️ Influencer marketing leverages the power of authentic connections between influencers and their audience 💯 Learn how to build lasting brand relationships with influencer marketing at starbuzz.ai! #starbuzz.ai #influencermarketing #beautyindustry

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Influencer marketing is no longer just an option for beauty brands—it's essential. With the beauty industry embracing platforms like TikTok, Instagram, and YouTube, the power of influencers to drive sales and brand awareness has never been stronger. Did you know that 71% of TikTok Shop users have purchased a product after seeing it in their feed? Our latest blog post breaks down the strategies that beauty brands can use to leverage influencer partnerships effectively. From selecting the right influencers to utilizing tools like TikTok Shop, we explore actionable insights that can make a significant impact. This is your guide to staying ahead in the competitive beauty market. Explore how to elevate your brand’s presence and connect with your audience in meaningful ways. #influencermarketing #marketing #tiktok #tiktokshop https://lnkd.in/gqBDDvrM

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In a world saturated with beauty brands, Glossier carved a unique niche by harnessing the power of community. Since launching in 2014, Glossier has grown from a beauty blog into a billion-dollar company with a loyal fan base. Their secret? Listening to customers. Glossier's growth strategy centers on engaging with their audience, using their insights to shape product offerings. For instance, they turned feedback into action, creating products like the Boy Brow and Generation G lipstick based directly on community suggestions. This customer-centric approach not only drives sales, but builds a brand that feels personal and relatable. Ecommerce founders and consumer startups take note: building a community around your brand is not just a strategy, it's a necessity. Don’t miss out on key insights that can help you reinvent and scale your business. Subscribe to our weekly newsletter, penned by our CEO Allan. Remember, every day you wait is a lost growth opportunity. Stay ahead of the curve! Sign up now at https://lnkd.in/eVZ8RiBV. #growth #business #datadriven

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5 reasons to work with nano-influencers: 1️⃣ The global influencer marketing industry is valued at $24 Billion 2️⃣ Stronger loyalty and audience trust compared to large influencers 3️⃣ Looked at as long-term business partners 4️⃣ SEPHORA and L'Oréal are key examples of this strong influencer collaboration 5️⃣ Leads to stronger brand authenticity and niche market penetration Elvis O. KAWEDO explores this trending marketing strategy: https://lnkd.in/e6Txx9u2 #beautyindustry #influencermarketing #nanoinfluencers #trends2024

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The Influencer Marketing Trade Body and ISBA recently released their updated 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗱𝗲 𝗼𝗳 𝗖𝗼𝗻𝗱𝘂𝗰𝘁, and BENlabs is proud to be both an active supporter and early signatory of the vital initiative. This comprehensive update reinforces best practices for creators, brands, and agencies, 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝘄𝗵𝗶𝗹𝗲 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆. 💡 Learn more about the code and its mission here: https://lnkd.in/gmr-Cun9 #InfluencerMarketing #BENlabs #IMTB #ISBA

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Building a Strong Brand Community: Glossier's Customer Engagement Tactics 1. Leveraging Social Media Platforms for Engagement 2. User-Generated Content: Building Authentic Connections 3. Personalized Experiences: The Power of Tailored Interaction 4. Direct Customer Interaction: Listening and Responding to Feedback 5. The ‘Skin First, Makeup Second’ Philosophy: Resonating with the Target Audience 6. Successful Campaigns and Initiatives 7. Impact on Customer Retention and Brand Advocacy 8. Examples of UGC 9. Conclusion #CustomerEngagement #UserGeneratedContent #SocialMediaMarketing #CustomerCentric #PersonalizedMarketing #BrandAdvocacy #MillennialMarketing #InfluencerMarketing #CustomerRetention #DigitalMarketing #NaturalBeauty #SocialProof #CommunityBuilding #CustomerFeedback #BeautyRoutine #CustomerFirst #DigitalEngagement #ContentMarketing #BeautyTrends #CustomerExperience

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Expert Insight: 4Why-s Beauty Brands Should Embrace UGC Creators Welcome to the world of User-Generated Content (UGC)—a space full of opportunities for both creators and brands! Unlike traditional content creators or influencers, UGC creators focus on producing authentic, relatable content. Think product unboxings, makeup routines, or styling tips—all captured in a raw, natural, and honest way. This isn’t about perfection; it’s about realness. Why Beauty Brands Need UGC Creators: 1️⃣ Authenticity In an era where consumers crave genuine connections, polished ads often feel distant. UGC Creators deliver content that mirrors real-life experiences, making your brand relatable and trustworthy. 2️⃣ Cost-Effective Campaigns Traditional influencer partnerships and high-end productions can strain budgets. UGC creators offer affordable solutions without sacrificing creativity or impact. 3️⃣ Scalable Opportunities With marketplaces and agencies simplifying collaborations, brands can work with multiple UGC creators simultaneously to reach diverse audiences across different platforms. 4️⃣ Trust That Converts Studies show that 80% of consumers trust recommendations from people like them. UGC content feels personal and relatable, driving higher engagement and conversions compared to professional ads. How UGC Works in the Beauty World 💡 Unboxings & Tutorials: creators showcase your products in relatable ways, helping audiences visualize them in their own lives. 💡 Quick Turnaround: with just a phone and good lighting, creators can produce quality content in hours, not weeks. 💡 Marketplace Safety: platforms like UGC agencies and marketplaces ensure smooth collaborations, reducing risks for brands. Are you ready to make UGC part of your marketing strategy? Let’s chat in the comments or connect directly to explore how UGC creators can take your brand to the next level. #UGC #BeautyMarketing

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🌟 UGC vs. BGC: Taking Control of Your Brand’s Story 🌟 In today’s content-saturated world, building trust is everything. While User-Generated Content (UGC) has long been a go-to for brands, Brand-Generated Content (BGC) is now carving out its space, offering brands the power to control their narrative like never before. In this article, John Roman dives into: ✅ How BGC gives brands full control over messaging ✅ Why mixing UGC and BGC drives deeper engagement ✅ The role of consistent, authentic content in building loyalty Big shoutout to Chris Lang from Fresh Chile for introducing this concept and sparking a new way of thinking about brand storytelling. 🔥 🔗 Read on to explore why BGC is the future of authentic, brand-driven connections. #UGC #BGC #BrandStorytelling #OnlineQueso

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