About
I work with B2B leadership teams to create strategic go-to-market plans for B2B companies…
Articles by Bruce
Contributions
Activity
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Interesting take on AI - will it make most marketing content homogenous? It's hard enough to differentiate with our human brains, let alone with AI…
Interesting take on AI - will it make most marketing content homogenous? It's hard enough to differentiate with our human brains, let alone with AI…
Shared by Bruce McDuffee
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Critical skills for a successful sales career - persuasion and influence. https://lnkd.in/gKHU5WUh
Critical skills for a successful sales career - persuasion and influence. https://lnkd.in/gKHU5WUh
Shared by Bruce McDuffee
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Not a huge fan of Steve Jobs, but this is a good one!
Not a huge fan of Steve Jobs, but this is a good one!
Shared by Bruce McDuffee
Experience
Education
Licenses & Certifications
Volunteer Experience
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Speaker at Marketing Events/Conferences
Marketing Conferences
Topics: Content Marketing for industry; Content to Revenue conversion process; Content Marketing integrated with Marketing Planning (strategic & tactical)
Publications
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A New Way to Market for Manufacturers
Illinois Manufacturing Association
Manufacturers have an opportunity to grow their businesses and increase market share not seen since the post-World War II industrial boom. The window of opportunity is open, but is slowly closing. The opportunity to engage with the people in the target audience and create virtual relationships is unprecedented. It is both disruptive and revolutionary.
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The New Way to Market for Manufacturing
Knowledge Marketing for Industry, Inc.
The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the “New Way” to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers’ buying strategies will win in their respective markets. Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the…
The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the “New Way” to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers’ buying strategies will win in their respective markets. Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the people in their target audience by helping them to be better, relieve a pain point, or enjoy a passion more. Helping them without pitching your product cultivates top-of-mind-awareness (TOMA), credibility, and reciprocity. But there’s a catch to being successful. You have to be the first mover, or at least the first in your market to use the New Way to its fullest advantage. The New Way has been tested and proven to work in highly competitive manufacturing markets.
Courses
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Competitive Advantage through Global Innovation
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Creating & Sustaining Customer Markets
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Cultural Aspects of International Business
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Financial Reporting & Decision Making
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Global Competition & Market Dominance
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Information Analysis
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Innovation & Enterprise Growth
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International Marketing
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Managing the Global Enterprise
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Market Focused Strategy
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Marketing Research
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Strategic Decision Making
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Organizations
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Business Marketing Association
Board of Directors, Chairman, e-Comms Team
-Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
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Toastmasters
VP Public Relations
-Toastmasters International is a world leader in communication and leadership development. Our membership is 292,000 strong. These members improve their speaking and leadership skills by attending one of the 14,350 clubs in 122 countries that make up our global network of meeting locations.
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Beta Gamma Sigma
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Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.
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Join now to viewMore activity by Bruce
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How does content turn into revenue? Here's how it works... https://lnkd.in/gVqwu7zG
How does content turn into revenue? Here's how it works... https://lnkd.in/gVqwu7zG
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You will never lose a deal to price. It's always about the perception of value in the customer's mind. Sometimes there's not enough value to justify…
You will never lose a deal to price. It's always about the perception of value in the customer's mind. Sometimes there's not enough value to justify…
Shared by Bruce McDuffee
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Are you looking for an amazing Marketing Automation expert? Check out Cassidy McDuffee (disclaimer - yes she is also my amazing daughter). She's an…
Are you looking for an amazing Marketing Automation expert? Check out Cassidy McDuffee (disclaimer - yes she is also my amazing daughter). She's an…
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A positioning statement defines how the company wishes to be perceived in the market. It consists of 4 parts; the category, target, differentiator…
A positioning statement defines how the company wishes to be perceived in the market. It consists of 4 parts; the category, target, differentiator…
Shared by Bruce McDuffee
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𝗧𝗵𝗶𝘀 𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 👇 Came across this. Worth your attention. Below map is amazing. Should be on CEO coffee mugs ☕ It shows the…
𝗧𝗵𝗶𝘀 𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 👇 Came across this. Worth your attention. Below map is amazing. Should be on CEO coffee mugs ☕ It shows the…
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𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝔽𝕣𝕚𝕔𝕥𝕚𝕠𝕟 : What’s 𝗕𝗿𝗼𝗸𝗲𝗻 or 𝗖𝗮𝘂𝘀𝗶𝗻𝗴 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 in Your Business? 𝐑𝐞𝐯𝐞𝐧𝐮𝐞…
𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝔽𝕣𝕚𝕔𝕥𝕚𝕠𝕟 : What’s 𝗕𝗿𝗼𝗸𝗲𝗻 or 𝗖𝗮𝘂𝘀𝗶𝗻𝗴 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 in Your Business? 𝐑𝐞𝐯𝐞𝐧𝐮𝐞…
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Strategic Marketing versus Tactical Marketing - yes, there is a difference, a big difference. https://lnkd.in/g5E7BqMi
Strategic Marketing versus Tactical Marketing - yes, there is a difference, a big difference. https://lnkd.in/g5E7BqMi
Shared by Bruce McDuffee
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Exciting news at Schneider Electric! We’ve partnered with Compass Datacenters to open a new, state-of-the-art data center integration facility in Red…
Exciting news at Schneider Electric! We’ve partnered with Compass Datacenters to open a new, state-of-the-art data center integration facility in Red…
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Great marketers talk about the benefits and value their product provides to their target market. Not-so-great marketers talk about their company and…
Great marketers talk about the benefits and value their product provides to their target market. Not-so-great marketers talk about their company and…
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How well do you know your target audience? Do you understand their buying criteria for your product? Here are a few tips to get you…
How well do you know your target audience? Do you understand their buying criteria for your product? Here are a few tips to get you…
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