Bruce McDuffee

Bruce McDuffee

Denver Metropolitan Area
4K followers 500+ connections

About

I work with B2B leadership teams to create strategic go-to-market plans for B2B companies…

Articles by Bruce

Contributions

Activity

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Experience

  • Vaisala Graphic

    Vaisala

    Woburn, Massachusetts, United States

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    Greater Denver Area

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    Greater Denver Area

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    Greater Denver Area

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    Greater Denver Area

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    Greater Denver Area

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Education

Licenses & Certifications

Volunteer Experience

  • Speaker at Marketing Events/Conferences

    Marketing Conferences

    Topics: Content Marketing for industry; Content to Revenue conversion process; Content Marketing integrated with Marketing Planning (strategic & tactical)

Publications

  • A New Way to Market for Manufacturers

    Illinois Manufacturing Association

    Manufacturers have an opportunity to grow their businesses and increase market share not seen since the post-World War II industrial boom. The window of opportunity is open, but is slowly closing. The opportunity to engage with the people in the target audience and create virtual relationships is unprecedented. It is both disruptive and revolutionary.

    See publication
  • The New Way to Market for Manufacturing

    Knowledge Marketing for Industry, Inc.

    The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the “New Way” to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers’ buying strategies will win in their respective markets. Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the…

    The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the “New Way” to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers’ buying strategies will win in their respective markets. Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the people in their target audience by helping them to be better, relieve a pain point, or enjoy a passion more. Helping them without pitching your product cultivates top-of-mind-awareness (TOMA), credibility, and reciprocity. But there’s a catch to being successful. You have to be the first mover, or at least the first in your market to use the New Way to its fullest advantage. The New Way has been tested and proven to work in highly competitive manufacturing markets.

    See publication

Courses

  • Competitive Advantage through Global Innovation

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  • Creating & Sustaining Customer Markets

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  • Cultural Aspects of International Business

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  • Financial Reporting & Decision Making

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  • Global Competition & Market Dominance

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  • Information Analysis

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  • Innovation & Enterprise Growth

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  • International Marketing

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  • Managing the Global Enterprise

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  • Market Focused Strategy

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  • Marketing Research

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  • Strategic Decision Making

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Organizations

  • Business Marketing Association

    Board of Directors, Chairman, e-Comms Team

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    Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.

  • Toastmasters

    VP Public Relations

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    Toastmasters International is a world leader in communication and leadership development. Our membership is 292,000 strong. These members improve their speaking and leadership skills by attending one of the 14,350 clubs in 122 countries that make up our global network of meeting locations.

  • Beta Gamma Sigma

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    Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.

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