Brittany Billings

E-commerce remains a small part of retail — 16% of total retail or 22% of core retail as of the second quarter — but has lately contributed more than its share. Over the past four quarters, e-commerce drove 53% of growth. In the past, it was closer to 30%. It is interesting to see that, relative to 6.5% e-commerce growth, the largest retailers, Amazon and Walmart, and new upstarts from China, Shein and Temu, are outperforming the market. Meanwhile, many smaller players, including eBay and Etsy, saw flat or negative growth. #ecominsights https://lnkd.in/eqrKEv47

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The AI conversation in retail often gets stuck on automation, but here's what excites me: AI's potential to create intensely personal, human experiences at scale. It's not just about efficiency - it's about crafting those meaningful moments that make customers feel truly seen and understood. 🤝 Michele Fitzpatrick nails it in this Retail Today roundtable - it's about using AI to transform digital interactions into deeply personal connections. Think less 'robot efficiency' and more 'digital empathy.' This piece beautifully breaks down how retailers can harness AI to create those magic moments that turn shoppers into loyal advocates. Great read for anyone passionate about using technology to deliver intensely personal human experiences in retail. The future of retail isn't just automated - it's authentically and personally connected. 🎯 #RetailInnovation #RetailTechnology #AIinRetail #RetailStrategy #FutureOfRetail #CustomerLoyalty #AI #MarketingAutomation

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Kroger introduces a new media measurement model aligning with IAB standards to assess retail media effectiveness, utilizing first-party customer data for enhanced insights on media ROI and full-funnel impact analysis. #retailmedia #measurement Check it out here: https://lnkd.in/gMkp6M56

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Exciting news today: Yahoo DSP advertisers now have seamless access to Kroger audiences. We believe in the power of precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Our purchase-based data with flexible buyer controls is the new model for leveraging first-party data and reducing programmatic advertising waste. Read more in ADWEEK (link in comments) #KrogerPrecisionMarketing 8451 #RetailMedia #Programmatic

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Transparency Under the Microscope (Source: Digiday) Retail media networks are expanding to off-site channels, but marketers question ROI and performance transparency. RMNs are expected to capture $140 billion in ad spend this year, yet 55% of marketers cite lack of standardization as a key challenge. Concerns are rising over brand safety with made-for-advertising sites included in some offerings. Calls for greater transparency in the RMN negotiation process, CPM value, and retailer kickbacks continue to grow. Source Digiday: https://lnkd.in/gHQ3hf_H 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for The Refresh newsletter: https://lnkd.in/g-gjn7GU

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Commerce media is quickly becoming a game-changer, predicted to drive over $1.3 trillion in value by 2026. As brands tap into first-party data, we’re seeing highly personalized ads that target customers with increasing precision. Retailers are evolving into powerful media platforms, using customer data not just to boost sales but to create new revenue streams completely. Meanwhile, commerce media is expanding its reach beyond traditional retail, allowing brands to connect with shoppers across multiple touchpoints, from CTV to post-purchase experiences. Data-driven, targeted advertising is the new name of the game, and it's transforming how businesses engage with consumers. 🛒💡 To learn more about commerce media, come join me at IAB's Connected Commerce Summit tomorrow and Wednesday, Sept 17 & 18 https://bit.ly/3KcuThl We have a few tickets left! #CommerceMedia #RetailMedia #DigitalMarketing #AdTech #DataDriven

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Retailers are pushing the limits of their RMNs, but many hit a ceiling when trying to scale. 🚧 The challenge for #retailmedia? Reaching more advertisers—especially mid-market and non-endemic ones. Take it from Renee Caceres! That's where StackAdapt steps in. We simplify the process, unlocking new demand and growth opportunities for growing retailers.

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It's Amazon Prime Day and lots of sites have roundups of its best deals (like Consumer Reports' below), but no one else tests products with the research and rigor that we do. Since taking this job I've switched out an air purifier and mattress highly-recommended by popular review sites because it didn't work and was killing my back, respectively. At CR, for example, we don't just ask people if they like their mattress - we move a 300-lb wood roller across a mattress 30,000 times to test its lifelong durability. My typical MO on LinkedIn is career advice but I'm not just doing my job - I'm doing you a favor - when I say: if you're buying something big, don't just buy it without checking Consumer Reports. https://lnkd.in/efmb8S6N

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In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

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Disney Advertising and Walmart Connect are joining forces to formulate a more effective strategy around their retail shopping data. With first-party data slowly but surely becoming the standard operating procedure for brands, they’ll continue to work hard on these partnerships. Just prior, “Instacart and NBCUniversal struck a similar deal whereby NBCU advertisers will be able to target and measure campaigns using Instacart’s first-party data.” Welcome to the future approach to data in advertising. #AdTech #Data #Advertising #Technology #Walmart #Disney

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Retail media's true power isn't just in reaching consumers; it's in how effectively your teams collaborate to optimize these efforts. Are your teams breaking down silos and integrating data, tech, and creativity to maximize impact? Read our latest blog to discover how improving collaboration across your business and with brand partners can unlock your network’s full potential https://lnkd.in/dTyQxyMa

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#RetailMedia #Incrementality - can you say buzzwords, anyone! This fantastic article by our talented Josh Dreller and incrementality guru Kenzie O. gets to the heart of the matter - sorry, #iROAS is important but not THE silver bullet. "Your retail business isn't one dimensional - and your incrementality measurement shouldn't be either. This means iROAS is a great foundation when you start with a customized approach, but it is vital to also look to the future to see how iROAS should pair with other incrementality indicators to provide you with holistic measurement support." Read the article for more: https://okt.to/a6xMbe Comment with your thoughts - what else is critical to consider in defining incrementality for YOUR business?

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Adrianne Pasquarelli of AdAge just published this piece with advice from veteran CMOs to rookies https://lnkd.in/e7-X_hAS This is exactly why Marisa Mulvihill and I created this quick guide for new CMOs, including What to Ask, What do Do, and Where to Look (might be time to update resources!): https://lnkd.in/er-dEYh9

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Brain food this morning, Joel Harrison's B2B Marketing podcast with Gabie Boko. I love the way Gabie talks about marketing needing to push for and earn it's place in helping form business strategy. A brilliant and inspiring listen. Get it in you ears. https://lnkd.in/ejPHGY4e #marketing #strategy #b2bmarketing

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Some thoughts about private label in my latest Op-Ed. Be sure to also ask about our Private Label webinar filled with all sorts of actionable intelligence powered by our growing #commerce #data set! Thank you Retail TouchPoints. #marketing, #advertising

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Have you downloaded your free copy of Circana’s annual CPG Growth Leaders report? Now in its 12th year, Circana’s Growth Leaders report measures the omnichannel performance of 600+ CPG companies with over $100+ million in sales. Discover more about the top-performing companies of 2023 and what's behind their exceptional success.

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