Brian Samuels

Loan outs! I know most productions are still honoring them. We have been successful using Bellar Pilukas Consulting as our loan out. However, many non production corporate partners are really causing issues for small companies that have been running this way for years (I am looking at you of the capital D). What have you run into? How has this affected your business and do you think this bill will help? #entertainment #loanout #smallbusiness #womeninfilm #icvfx #losangeleslocal #savethecaliforniafilmindustry

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Got a minute? That was the challenge of the 2025 Comcast SportsTech / NBCUniversal Accelerator, powered by Boomtown The application form said: "Show us your product demo video in 60 seconds or less." Problem was, we - HAND (Human & Digital) - (a DOI Foundation registration agency) - had a 6:05 product demo video! HAND Central, our B2B SaaS Talent ID registry database (which, in the area of sports - has unique IDs for all current National Basketball Association (NBA) players) is a beautiful product we've spent months on, but to show its features and power in just 60 seconds? Well, it just had to be done. 💪 After reviewing the transcript and selecting the most important segments ✅, and retiming the video speed - we were able to compress it to 59sec. & 59 frames (at 60fps). And we made the submission ahead of the July 15 deadline! 😃 So, who doesn't have a minute? Check it out! Best viewed on Chrome - as some older Safari versions can look blurry. (ALSO - It's super-caffeinated - so expect a firehose of information!) 🏃‍♂️

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Check out this SUPER COOL story about how CP Communications used Haivision solutions during the NYC Marathon!! Just a teaser: they used helicopters!🚁🤯 #broadcast #broadcastmedia #broadcasting #sportsbroadcasting #NYCMarathon2024 #starlink

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Prime an outlier in SVOD churn "Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 internet households, shows that Prime Video & Amazon MGM Studios has a churn rate of 8%, while Discovery+ is nearly at 43%." As the article mentions, there's a unique reason why Prime has lower #churnrate "Amazon Prime Video has held the lowest churn rate for the last two years because it is included with Prime." Prime perhaps shouldn't even be considered in the churn analysis. It's because, despite being the third largest SVOD/AVOD #streamingplatform it's totally different beast to its competitors. It’s an add-on to Prime, and not a standalone product. This provides distortion to the natural market dynamics, and a lot of protection for Prime in terms of churn. The more interesting aspect of the news is "Netflix continues to creep closer and reduce churn by adding more tiers of service and syndicated content." Netflix is the market leader in the space, and it seems they're going from strength to strength. In one area, via their pipeline, investment in local international content. But, that's only one part of a sustainable future. There's no point in investing huge amounts of money in production, if you've not got a sustainable base. Retention is as important as growth, and slow and stable growth with minimal churn is preferable to high growth but then high churn. Netflix's is diversifying its offerings, and cementing its position as the leading SVOD platform. One point that's surprising is that Discovery+ has the highest churn - isn't that HBO Max? It's no longer called Discovery+ or am I missing something? #television #tvindustry #streamingmedia #streamingservices #vod

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I've had a fantastic week with the Second City Works team, engaging with incredible thought leaders. Today marks another full day of learning before we head back to Chicago. For lifelong learners, seeking insights beyond our bubble is essential. Remember, we can learn from anyone. Embracing diverse perspectives broadens our horizons, enabling us to delve deep, not just skim the surface. This approach opens the door to transformation and growth. #learning #improvisation #uncertainty

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Two big news items in this conversation with Jeff Baumgartner in Light Reading (link to story below) First, we are excited to launch with our newest partner, Ziply Fiber, who is investing a tremendous amount of capital to bring fiber to hundreds of thousands of homes in the Pacific Northwest. Our suite of tools is here to help them drive acquisition and fill up that fiber with happy customers! Speaking of suite of tools, we’re also thrilled to announce the launch of our next big product. The MyBundle Mobile App is now available to all consumers on iOS and Android, and it’s co-branded for our 100s of broadband partners. We all spend way too much time flipping around on our TV, going app to app, looking for something to watch when all we want to do is sit back and relax. And while the many different TV devices out there are trying to make discovery easier - it still doesn’t feel right. I can’t be the only one who gets “just pick something already!!!” from their significant other. We believe the phone in your pocket (or what you’re reading this on) is the solution. Not only is it a lot easier to navigate, type, etc., but it’s always with us on the go! I don’t know about you, but sitting in front of the TV at 11 o’clock at night is not when my friends tell me about the latest show they watched; it’s more likely at dinner, a BBQ, etc. Big thanks to Scott Barton, Danny Cohen, Sara H. and the entire team for putting this all together and tackling the many problems facing consumers in the new streaming age. Here are just a few features/uses: 1. Quickly discover what to watch next across all your services in one place BEFORE turning on the TV and create multiple watchlists anytime, for different moods or people you watch with. 2. Stream on your phone or tablet? The MyBundle app can be your content hub to jump into playback across any of your streaming apps. 3. Share and receive recommendations for shows and movies from your friends and family. 4. Easily track all your streaming services and costs in one place. Of course, the free MyBundle app not only helps consumers but also supports our broadband and streaming partners, who are more focused than ever on customer delight and retention. And, like everything else we do at MyBundle, there is a lot more to come! Don't forget to head over to the app store and download the MyBundle app today. https://lnkd.in/eqUzaNWJ

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WATCH NOW ☕ Perception Box: Corner Office - Episode 2 💼 🌟 The Next Chapter in the Short Form Series Co-Produced with The The Wall Street Journal and Unlikely Collaborators 🌟 🔥 In this episode, sit down with another trailblazing leader, Bob Stiller, to explore what lies beyond the titles, achievements, and success. 💭 What happens when you challenge the stories you tell yourself? ✨ This series dives deep into the Perception Box, unearthing insights that redefine leadership and personal growth. 👇 Watch now and share: What’s a story you’ve had to reexamine and rewrite about yourself? 💬 #Leadership 💡 #SelfDiscovery 🔍 #PerceptionBox 🧠 #WSJSeries 🎥

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Fast channels are paving the path for a new era of streaming digital advertising opportunities especially in the multicultural digital space. Lean in. https://lnkd.in/eYf8aktT

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The traditional model is evolving as streaming takes the lead. A major restructuring is in progress, and we're embracing a new approach to how entertainment is consumed, especially at www.justdogoodent.com. We recognize the critical importance of this transformation and are committed to delivering branded content seamlessly to our audience. https://lnkd.in/dGUfqiTd

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The growth rate of free, ad-supported streaming television [FAST] is slowing in the U.S., but a new report has still identified 1,943 unique offerings. Gavin Bridge, a longtime researcher and writer focused on FAST, said the overall tally as of this month rose 13% from May 2023 and 47% from May 2022. General entertainment continues to account for the largest share of overall channels, with 1,092. “Over the course of the last five years the industry has seen a content shift, where services who used to have to beg for video content are now in the enviable position of being able to pick and choose which channels they feature in their line-ups,” #FAST #AdvancedTV #TVAdvertising #videoadvertising #advertising https://lnkd.in/eYYyNRdU

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Fan focused live streaming is an effective way to drive data acquisition and revenue. Let me explain. 👇 Not only do live streams offer sports teams a potent avenue to deeply connect with fans, developed correctly they also create new data and revenue streams for rights-holders at all levels. Here are 3 simple ways to unlock these routes to monetisation. P.S At Dizplai we LIVE for helping brands, broadcasters and sports organisations unlock the revenue and data potential of live content. DM me to find out more

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Good article if you're contemplating pausing your advertising until after Political season. Let me know if you have any questions about reaching potential consumers in Northern California #Media #Marketing #Advertising #PoliticalAds #NorCal #Sacramento #Fox40 #Sacramento #Nexstar THE HIDDEN COSTS OF PAUSING YOUR ADS Yep, political ads drive me nuts! There are just too many of them. But don’t let the crowded screen chase your business away. Carrie Berkbuegler, the Director of Sales at Zimmer Communications and fuze32 Marketing in Missouri, reminds us of a Harvard Business Review that warns -pausing ad campaigns during political years can harm brand recognition. When brands “go dark,” consumers quickly forget them, making it harder to recapture attention later. This is especially damaging for brands needing continuous engagement to maintain loyalty. Brands that stop advertising during political years face noticeable sales drops. Consumers favor familiar brands, and competitors will fill the void if yours isn’t visible. This sales loss can be substantial, and regaining ground can be tough. Rebuilding momentum after halting marketing is challenging. The trust and recognition built over time fade, and restarting campaigns requires significant investment. Brands often need to spend more to regain their previous market position than they would have by maintaining a consistent presence. How do you stand out among all the political ads? Focusing on brand values and community engagement is one way. Highlighting community involvement, corporate social responsibility, and customer stories creates a positive image and fosters deeper connections. These efforts help brands stand out and remain relevant amidst political upheaval. Navigating political years can be challenging, but with the right strategies, brands can maintain visibility and effectively engage audiences. Consistency is key to thriving.

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Like most FAST services, such as Paramount’s Pluto TV, The Roku Channel, Xumo and smart TV OEM platforms Samsung TV Plus, Vizio WatchFree+ and others, Tubi offers a mix of live linear-style streaming channels as well as on-demand content. Murdoch on Wednesday’s earnings call said that across content available on the platform, 90% of viewing happens in the on-demand environment. “This is very important because when the viewing comes on-demand and it’s proactively on-demand, as opposed to passively sort of sitting back and watching a FAST channel, that’s much more valuable to advertisers,” Other FASTs are leaning into on-demand as well. Samsung TV Plus, for example, initially focused more on linear FAST channels but during this year’s NewFronts presentation said it plans to double the amount of VOD content available, after having already done so last year. “money will continue to flow from linear entertain television, particularly cable entertainment networks, into streaming” including AVOD, SVOD, and ad-supported SVODs, Murdoch said. “That trend… will not slow" #FAST #AVOD #streaming #on-demand #content #TV

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Maximizing Exposure: The Power of Primetime Games for #HBCU #ESPN #FAMU #NorfolkState Discover the untapped potential of primetime games for universities and how they go beyond just the direct payout. Learn how playing on network television can drive exposure, boost student applications, and serve as a catalyst for fundraising efforts. Join us as we explore the strategic benefits of these games and their impact on institutions. #UniversityExposure #PrimetimeGames #StudentRecruitment #FundraisingOpportunities #insiightsRoku #INSiiGHTSyouTube

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