About
Founders and Marketing Directors come to me when they crave better results from their…
Articles by Brian
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You're aiming to boost ROI through advertising. How do you pinpoint the most effective channels?
You need clarity from your data before all else. Here are the correct steps to take, in this order: 1. Do a deep dive into your past 12-months of marketing analytics. Look for any “wins” and clear opportunities based on conversion data you’ve tracked. 2. Identify where your conversion tracking needs to be repaired or improved. Grab a tool like Triple Whale, HubSpot, etc for better attribution depending on your business. 3. Establish 90-day goals based on your main KPIs(sales, leads, CPA, etc.) and decide which channels you’ll focus on to achieve these outcomes. 4. Invest resources in new ad creative: video, static ads, and copy. Make ads that you are proud of and customers will love. 5. Launch campaigns and track your KPIs weekly. 🚀
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How can you design mobile ads that work on all devices?
Truthfully, 90% of brands only need to design in two formats: Square (1080x1080) for in-feed placements and Vertical (1080x1920) for stories/reels placements. If you design all of your images and videos in these two formats, you’ll be good to go for almost every ad platform. Google is the exception where you may need other horizontal or smaller formats for Performance Max, YouTube, and Display placements.
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How can you design mobile ads that work on all devices?
Start by developing a multi-channel performance marketing plan. This document should outline the following: - Primary objectives for your ads (what do you want to accomplish?) - Ad channels (ex. Meta, Google) - Ad copy and creative angles (make sure these align with your target customer persona) - Budget breakdown per channel (Try to start with at least $50/day per channel) - Campaign structure per channel - Measurable Goals (90-day period) You should be able to answer each of these questions before publishing ads. Don’t expect immediate results, but use the first 30 days to find early wins and analyze your data! Looking for winning creative? Analyze CTR % Looking for winning campaigns? Find lowest cost per conversion Keep it simple.
Activity
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Imagine hiring a marketing agency that just wakes up and thinks “how can I make you more money?” That’s what we’re building at Interlace.
Imagine hiring a marketing agency that just wakes up and thinks “how can I make you more money?” That’s what we’re building at Interlace.
Posted by Brian Cleary
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Happy Holidays to everyone except agencies that build client websites on a proprietary CMS and bill dev hours for any edit that would otherwise be…
Happy Holidays to everyone except agencies that build client websites on a proprietary CMS and bill dev hours for any edit that would otherwise be…
Posted by Brian Cleary
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🎄✨ Today is the day! 8 more hours until HOLIDAY BREAK! ✨🎄 I know not everyone gets the luxury of taking two whole weeks off during the holidays…
🎄✨ Today is the day! 8 more hours until HOLIDAY BREAK! ✨🎄 I know not everyone gets the luxury of taking two whole weeks off during the holidays…
Liked by Brian Cleary
Experience
Education
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Medaille College
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Activities and Societies: Men's NCAA DIII Soccer Team, True Blue and Gold Leadership Program, Student Work Program
Dean's List (2012-15)
Trustees Scholarship Recipient (2011-15)
Joseph & Isabelle Runfola Memorial Scholarship (2013-14)
Key Bank Scholarship (2012-13)
True Blue & Gold Leadership Scholarship Program (2011-15)
- Help organize and coordinate campus fundraising events.
Men's Soccer Team (2011-14)
- 2x Academic All-Conference Selection -
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Licenses & Certifications
Volunteer Experience
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Volunteer
Renaissance House (Cheektowaga, NY)
- 2 months
- Renaissance House is a rehab center for young males troubled by drug and alcohol addictions
- Led the teenage residents through a series of exercises and athletic acivities -
Advisory Board Member & Student Coach
Lancaster High School's Academy of Finance
- 1 year 1 month
Education
Projects
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Buffalo Dinner Club
- Present
The Buffalo Dinner Club is a group of local “foodies” who love exploring the many fantastic flavors this great city has to offer. Our club and our events are open to the public and the mission is simple - to create a fun, open social community that highlights local restaurants and host events to celebrate their delicious work.
We currently have a social media community following of over 2500+ members and a growing subscriber list. Our blog and website feature recaps of BDC events…The Buffalo Dinner Club is a group of local “foodies” who love exploring the many fantastic flavors this great city has to offer. Our club and our events are open to the public and the mission is simple - to create a fun, open social community that highlights local restaurants and host events to celebrate their delicious work.
We currently have a social media community following of over 2500+ members and a growing subscriber list. Our blog and website feature recaps of BDC events, latest news in the Buffalo food community, and other exciting "foodie" topics.
The Buffalo Dinner Club invites you to come dine with us.
Eat, Drink, Network…Let's Get Tasty Buffalo! Visit www.buffalodinnerclub.com.Other creatorsSee project
Honors & Awards
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Dean's List
Medaille College
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The best feeling in e-commerce is the day you get the first Shopify push notification of an order from someone you don't know. The second best…
The best feeling in e-commerce is the day you get the first Shopify push notification of an order from someone you don't know. The second best…
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