Brett Carneiro, M.B.A.

Do webinars work in 2024 for B2B? Jacob Hagemeyer says so. Client and friend of Identity Matrix, Jacob joined Stephen M. Lowisz on the GTM Secrets podcast. They talked about webinars in B2B, HubSpot v Salesforce, building marketing teams, and much more! Check out the full episode on every podcast platform! Spotify link in the comments. #gtm #marketing #b2bmarketing

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🚀 HubSpot Product Update Spotlight! 🔦 Admins can now configure default columns in the forecasting deal table for individual reps! This new feature makes it easier for sales teams to focus on the most relevant information, leading to more productive 1:1 conversations and efficient forecasting updates. No more cluttered views or tedious setups—admins can now set relevant defaults across the entire portal, helping reps get set up quickly and without extra enablement work. To set it up, head to Settings > Objects > Forecast and select the columns you want to include. You can even choose to override or preserve users' customisations. Available to Professional and Enterprise customers on Sales and Service plans. 🌟 #HubSpot #SalesEnablement #Forecasting #SalesManagement

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Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Merkle's Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog post: https://ow.ly/pntA50SXT2b

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Most Rhode Island manufacturing is business-to-business or B2B. B2B marketing is changing — and fast. Ruth Stevens writes about 5 of the most important trends she's seeing for MarTech: https://ow.ly/X1PB50TfWQe If you'd like to to begin planning and tapping into resources for any of the developments mentioned in this article, contact our Specialist Network project manager, Robert Chipman at [email protected]. #Marketing #sales #Automation #ecommerce

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#CustomerAdvocacy and #CustomerMarketing are only as strong as the processes behind them. In this new Q&A at the Referential blog, senior consultant and industry expert Regina Dawkins, CCAP II breaks down the essentials of managing #CustomerReference data and building #ProcessDocumentation that drives team efficiency. Want to know how to ensure #DataAccuracy and program consistency? Take a look at the full conversation, here: https://lnkd.in/gSJC_VUs

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Want to see, in a glance, how Propensity stacks up against the competition? We’ve made it easy by offering you side-by-side comparisons to a variety of other ABM (and ABM-adjacent) offerings so you can compare and contrast between us and a few other big names in the market. Compare Propensity to solutions like 6sense, RollWorks, Terminus and more, right here: https://ow.ly/rMcm50R6BIR #Propensity #ABM #compareandcontrast

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Let's be real a second - when it comes to #Salesforce data and marketers...no one understands what’s going on. 🤷 But why? Well, we recently got a few marketing data experts together 👇 Joe Schattschneider, Senior Consultant for Marketing Data Strategy at CaliberMind, and Camela Thompson, our very own Head of Marketing, And guess what? They too agree — no one understands what’s going on. 😏 During their chat, they dove into why...and how RevOps can help, including: 👀 How CEOs, CMOs, and VPs of Sales view data differently 🤓 The hidden challenges of campaign hierarchies 💡The importance of flat data models 🤖 Why consistent data structure is vital for AI/ML models Watch the full video to learn how to do away with cross-departmental data confusion 🫤 → https://hubs.li/Q02LSYT20 #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #sops #mops #cxops #csops #gtmops #alltheops

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Enjoy two Nightstand Pile recommendations this month from Canopy expert advisors. A book recommendation from expert Matt Lindsay is The Context Marketing Revolution by Mathew Sweezey. In this book, Salesforce marketing aficionado Mathew Sweezey outlines a new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context — the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and insights into current consumer psychology, Sweezey defines the five key elements of context and provides a new rule book for context-based marketing. Canopy expert advisor Debra Siverson adds Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization by Robert Kegan and Lisa Lahey to the list. How can we change ourselves and our organizations? Kegan and Lahey show how our individual beliefs — along with the collective mind-sets in our organizations — combine to create a natural but powerful immunity to change. This persuasive and practical book, filled with hands-on diagnostics and compelling case studies, delivers the tools you need to overcome the forces of inertia and transform your life and your work. #BookRecommendation #ConsultingServices #ConsultingFirm #DenverBusiness #CanopyAdvisoryGroup

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Migrating from Marketo to HubSpot? Don't sweat it! In just one week, our FREE webinar dives deep into key considerations, timelines, and best practices for a smooth transition. Get expert tips to make your move a breeze>> https://hubs.la/Q02v0mvr0 #MarketingAutomation #MarketoMigration #HubSpot

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Exciting insights from Gabe Knapp and Birgit Andersen-Moreno on how marketing and generative AI can boost sales efficiency. This is great to see! Discover the seven key trends for modern sales effectiveness in Oliver Wyman's latest study in partnership with proSapient.

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5 Strategies to get 99% deliverability! Our VP of operations Akande Davis, talks through Deliverability best practices. Check out the video below and download the PDF #MOps #RevOPs #Deliverablity #EmailBestPractices

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The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3xw8okx If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

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Curious about how top brands are modernizing their marketing measurement? Join us for CYE Episode 8: “Modernizing Measurement to Fit Today’s Marketing Data Needs” featuring James W. Warner, Field CTO of Advertising & Marketing at Snowflake, along with John Wallace, Co-Founder & CEO of LiftLab, and Jon Lorenzini, VP of Marketing Science at LiftLab. 🗓 August 27, 2024 // 11AM PT | 2PM ET What’s in it for you: ▶ The latest trends in privacy, AI, and Martech/Adtech ▶ Proven strategies to turn data into higher ROI ▶ How to optimize your media spend for maximum impact Don’t miss out—register now and gain insights that can elevate your marketing game! 👉 https://lnkd.in/dR7k36gf If you won’t be able to join live, still make sure you register to receive the recording in your inbox. #CurveYourEnthusiasm #MetricsThatMatter #BeyondIncrementality

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If you are at INBOUND this week, you do not want to miss the interactive workshop led by the brilliant Emily Grotkin and Allie Eisenrich on data hygiene: ✨ Garbage In, Garbage Out: 4 Steps To Clean Data ✨ Learn how to get control - and keep control - of your data in HubSpot. Link in the comments.

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#INBOUND2024 update: Caroline Hall Prettyman attended a session on Breeze Intelligence, HubSpot's latest addition to their marketplace. Key takeaways: • Clearbit technology now within HubSpot • B2B enrichment and buyer intent tool • Adds data points to contacts using publicly available info • Reverse IP lookup for identifying potential leads This is a game-changer for B2B companies looking to supercharge their CRM data and lead generation efforts. Breeze Intelligence promises to bring a wealth of information into your HubSpot CRM, making it easier to understand and engage with your potential customers. We will be sharing more on this in the days to come. Have you heard about Breeze Intelligence? How do you think it will impact your B2B strategies? #HubSpot #B2BMarketing #CRM #LeadGeneration #MarTech

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Ready to transform your #CRM into a revenue powerhouse? Merkle's blog explores how applying performance marketing principles to email can drive results that rival paid channels: https://ow.ly/C1mh50TNYmS

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