Brent Waddington

The slides and recordings from yesterday's NewMR/Enghouse webinar are available at https://lnkd.in/eitqY2Gg Driving research excellence with the next generation of CATI Allen Porter, General Manager Market Research and Communities, Enghouse Insights, shows how CATI has evolved to tackle today’s research and quality issues. The State of Insights 2024 Ray Poynter, founder of NewMR, shares a global update looking at trends such as data collection, analysis, and the role of AI. Malgorzata Mleczko, Allen Porter, Karine Pepin, Paul Edwards

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AI, synthetic data, and (maybe) the golden age of insights? Checkout my quick recap of this year's Greenbook IIEX conference!

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Very important topic, please take a read.

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Two days until Mercury Analytics' webinar, detailing our unique AI application, which maximizes the value of responses from survey respondents. This webinar is a real eye-opener (not to mention mind-opener) and, to say the least, well worth your attention...which is why so many researchers have already signed up. That said, however, there's still room for more. So I am reposting the invitation below. If you can make it, be sure to do so. You won't regret it! ------------------------------ Tired of fraudulent survey responses? Wishing for richer responses from your survey takers? Well, it's Qual plus AI to the rescue! Meet MercuryIQ - a real-time survey tool that enhances data integrity and helps you get more out of your surveys. Join Mercury Analytics on Oct 24 at 1:00 pm EST where we’ll showcase how MercuryIQ uses AI to flesh out richer open-end responses from survey takers through smart follow ups, and simultaneously identifies and screens for disingenuous respondents. Sign up for the 30 min webinar here: https://lnkd.in/em_SGzhU And if you'd like to learn more about MercuryIQ outside of the webinar, reply to this email or reach out to Leigh Kessler, our VP of Client Solutions, at [email protected].

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Parks Associates released new #research in partnership with Adeia revealing 47% of US internet households report familiarity with at least one AI technology, such as conversational tools like #ChatGPT or AI-powered image editors like Lensa. The Rise of AI: Consumer Perspectives notes that 40% of US #internet households regularly use an AI tool for a personal, professional, or educational purpose, while 69% are concerned with the #data and #privacy implications of #AI use. https://lnkd.in/g45CcDVx

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This article has great suggestions on how to incentivize respondents and increase response rate. Virtual Incentives

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The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

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I recommend giving the below a read on AI in Research Best Practices.

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Amazing event, great speakers and great attendees! Thanks all for making this year’s event a success! Now time to reflect on insights learned and game plans to integrate into future planning. How will you use AI to ratchet up efficiencies at your organization? How will knowing near-term risks and opportunities influence event planning and business development efforts? How will the forecast outlook for trade shows in your industry sector guide your attendee and exhibit, sponsorship sales expectations and goals? Interested in an Event Performance Analyzer tool demo to see how you can understand how your US trade show performance compares to CEIR Index benchmarks? Join others who took advantage of this at Predict. Send me a message if interested.

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More from our series of analytic highlights of May! Let me know what you think!

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Panel managers should use this framework to do a comprehensive assessment of their respondent engagement practices.

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New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/gDWqCTi5

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Can you predict the outcomes before you field the survey? A question I am asked often. I will say most times I can “guess” correctly, but there are times when the results can shock me (and the client).   I will say the “shock” results are my favorite. This shows me there is a great #PR & #Marketing story to tell.  

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Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

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✨Rich Segmentation Research History to Early-Stage AI-Powered Segment Personas 🤖 Learn in our latest blog, “AI and a Glimpse at the Future of Segmentation Personas,” by Patrick Panzenboeck, SVP of Information Services, how we're experimenting and testing how we can bring segments to life with AI. Read it here https://lnkd.in/deP4Etdh #MRX #MarketResearch #Insights #CRResearch #EmergeSmarter #Segmentation #AI #Innovation #FutureOfMarketing

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