Brenda Arndt, CDMP

Small business owners today is the day… $7,500 would seriously improve your digital asset (your business website) and create you more of the leads you want. See details below…

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📬 Unlock the Power of Direct Mail Campaigns for Your Local Business 🚀 Have you ever wondered how a single piece of mail can drive local business growth? We’re here to share the secret: Direct Mail Marketing Campaigns! 🔍 Studies show that people engage more with direct mail than digital ads, especially when it’s from businesses within their community. That means your message lands directly in the hands of your local customers—without the competition of cluttered online spaces. 📈 If you’re looking for an effective way to boost brand awareness and increase sales, it’s time to rethink direct mail. Ready to discover how City Publications of Long Island can help your business grow through direct mail? Let’s talk! DM or call (631)933-0502 to schedule a marketing consultation today! #citypublications #citypubofli #citypublicationsoflongisland #longisland #smallbussines #advertising #directmailmarketing #longislandny #solomail #marketing #smallbusinessowner #nassaucounty #contentstrategy #suffolkcounty #shoplocal #growyourbusiness #supportsmallbusiness #sharedmail #localbusiness #marketingstrategy #directmailrevival

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The summer movie season is upon us! And like in many other areas, there will be winners...and there will be losers. Make sure your credit union or bank website isn't counted among the flops of the year. Download our latest resource and get: 🎬 Five website "flops" killing your traffic 🎞 A checklist to ensure you create a blockbuster site 📈 A way out of the website rut you’re in Get your guide here: https://lnkd.in/gkbQWuim #creditunions #communitybanks #websites #websiteredesign #blockbusterorflop

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There are so, so many marketing tools in the marketer’s toolbox available to any competent firm. Asking the right questions, listening to honest answers, and then knowing selectively which tools to pull from the box to provide the right solutions is the job of a true credit union marketing expert. https://lnkd.in/etwGPzK6

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While digital marketing has become a mainstay, direct mail remains a powerful tool for reaching supporters and boosting non-profit fundraising efforts. https://lnkd.in/eT4Hfb_Z #ampanalytic #analyticmarketingpartners #directmail #nonprofit #marketinganalytics #dataanalytics

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Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week’s episode of the On Brand podcast. Listen now! https://lnkd.in/g6nZY4GT #marketingpodcast #brandingpodcast #branding #reputationmanagement #marketingroi #marketingmeasurement

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If you missed us at the NEFMA Spring Conference you missed out on a lot of informative sessions that can help make you a better bank marketing pro. Including Stackpole Team Lisa Adams and Jeff Greenler presentation on "HOW TO HARNESS VIDEO TO TELL YOUR STORY". You can download that presentation here: https://lnkd.in/eGjDK3hD And be sure to join us at our upcoming Fall Conference -- check for details and updates here: https://nefma.org/ #videomarketing #NEFMA #bankmarketing #conference #creditunionmarketing

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Most credit unions and community banks are either entering or in budget season. Now that I think about it...when are you ever NOT in budget season? The best marketers don’t shy away from budget talks. They embrace them. When thinking about marketing budgets, I’m reminded of something marketing expert Constance Anderson said years ago. “Sell your marketing budget all year long by continually showing the positive returns your efforts are generating. Remember, most CEOs have a strong accounting background. They are most impressed when your efforts have a positive impact on the bottom line.” We routinely remind our clients that marketing is an investment and not an expense. And with every investment you make, you want a positive return. John Wanamaker famously said, “I know half my advertising dollars are wasted. I just don’t know which half.” One way to better understand if you are maximizing your marketing dollars is to conduct a marketing assessment. Part of a thorough marketing review includes an expense analysis. Another way to maximize your marketing investment is to outsource some tasks. So much (strategy, copywriting, design, data, digital, etc.) is involved in marketing today that it’s almost impossible for one (or even two) people to have all those necessary skills. Rather than have a bloated marketing department, it may be more efficient to partner with a company that provides a high level of expertise in those key areas. Creating your marketing budget is both art and science. Make sure you’re balancing both. #marketing #budget #creditunions #communitybanks

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🎙️ New Podcast Episode Alert! Join me and Nida Ajaz as we delve into the strategic value of marketing in credit unions. We explore the pressing challenges and effective solutions for proving marketing's impact within financial institutions. Whether you're a marketer or a financial professional, this episode is packed with actionable insights to enhance the strategic role of marketing. 🔗 Tune in now: https://lnkd.in/d__mVZD5 #CreditUnions #FinancialMarketing #DigitalMarketing #BusinessStrategy #Podcast

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📬 Direct mail is evolving and now often involves multichannel elements. Elevate your campaigns by integrating digital and direct mail. Studies show that combining digital components with direct mail can lead to a 53% increase in potential donors found. ✨ #DirectMail #MultichannelCampaigns #DigitalMarketing #Nonprofits Source: Third Angel Marketing

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Should your #CreditUnion be using Influencers? It depends. While influencer marketing is the flashy topic right now, charter sizes often limit how effectively you can use them. Here's a quick thought: Most influencers have an audience that spans many states, which means you will pay to reach audiences you may not be able to serve. Credit Unions that have full state, multi-state, or national charters will benefit from the partnership because more influencer followers could potentially be new members. If your Credit Union operates under a smaller charter, there's no need to fear. You can still be a part of the excitement. User Generated Content, also known as UGC, presents a promising alternative. It's a fantastic way to create videos that mirror the reels, stories, and short explainer videos you encounter daily. The creator is well versed in creating platform-specific content (Facebook, TikTok, Youtube, Etc.) but does not have an audience to leverage. This means you aren't paying a premium for their audience; you're only paying for their expertise to craft content that can better connect you with your audience. #influencers #ugc

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Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

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Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. Is it worth the effort? https://hubs.ly/Q02v6GTx0 #blogging #contentmarketing #startup

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Direct Mail can be a game-changer for your marketing strategy! 📬 Personalize your message, target the right audience, and design eye-catching materials to make your direct mail campaign a success. Check out this list of Direct Mail Dos! #directmarketingsolutions #DMS #printmarketing #directmail #directmailservices #digitalprinter #promotionalproducts #EDDM

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