Breck Hapner

ICYMI: In this week’s #LocalSearchTuesdays, Greg walks you through what content you need on your website and how it relates to search results. https://lnkd.in/ebyxDJVn

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Integrate social media feeds seamlessly into your website to foster community engagement. Showcase user-generated content and amplify brand visibility across platforms. #JanszenMedia #webdesign #marketing #digitalmarketing #SEO #contentmarketing #OhioProud #OhioBusiness #SunburyMarketing #ColumbusWebDesign #EcommerceDesign #ConversionRateOptimization #SocialMediaMarketing #SEOConsulting #ContentStrategy #LocalBusinessMarketing #B2BMarketing #LandingPageDesign

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🚀 Hone Your Editorial Strategy with Renewd! 🚀 We’re back with another post, this time focusing on how Renewd can help you develop and refine your editorial strategy. What is Renewd? Renewd is a community-driven platform where professionals come together to share best practices in editorial strategy and execution. 🔍 Today's Highlight: Renew Your Editorial Strategy 🔍 Stay ahead in the content game with strategies and insights from fellow editors and industry leaders within the Renewd community. 🌟 Why Renewd for Editorial Strategy? Content Strategy: Access to resources on content planning. Peer Insights: Collaborate with editors to refine your strategy. Best Practices: Stay updated with the latest editorial trends and tools. 🔗 Become a member now: https://renewd.net/join/ It's FREE! Exciting things are ahead! Stay tuned for more on how Renewd can support your growth. Need more details? Reach out on LinkedIn or contact Lindsay at [email protected]. #Editorial #ContentStrategy #Renewd #MembershipBenefits

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Direct mail is considered by consumers to be more trustworthy than other marketing channels. Read on for some great advice from Summer Gould on how to write direct mail copy that respects your customers and preserves that trust. -> https://buff.ly/3RFiuXm #DirectMail #Marketing #MarketingCardTechnology #MCT #MembershipCards

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Discover the benefits of incorporating multimedia into your press releases. Learn how to increase the impact and engagement of your news with photos, videos, and interactive content. https://bwnews.pr/3JlaGFL #PressRelease #PR #Multimedia #News

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Building an awesome media contact list takes time and commitment, but it’s vital work that pays off in successful #publicrelations. Learn how to curate a good media contact list in our latest blog. https://bit.ly/4gjlovo #PR #media #marketing #communications

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Simply writing a press release isn't enough — you need a strategic distribution plan to maximize impact. Get 10 quick tips to ensure your story reaches the right audience ➡️ https://ow.ly/S4wo50Teo7x #PublicRelations #PR #PressReleases

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2024 Book Marketing Forecast: The Top 10 Trends to Watch, by BadRedhead Media via Substack https://ow.ly/hBh550RhgyN Book marketing continues to evolve with the changing landscape of technology, the publishing industry, and consumer behavior. Whether you’re new to publishing or a vet, the one thing we can count on in book marketing is that it’s always changing. Here are some key shifts and trends happening now: 1. Digital Dominance: With the rise of e-books and audiobooks over the past decade, especially during the pandemic, digital marketing remains central to book promotion. Social media may not be ‘new,’ but the algorithms are constantly changing. Social media platforms, email marketing, and author websites are more crucial than ever for reaching our readers and increasing visibility. Look for industry reports from organizations like the Association of American Publishers, which publishes data on digital book sales and trends. 2. Personalization and Data-Driven Marketing: As technology advances, so does the ability to personalize marketing efforts. Publishers and authors are increasingly using data analytics to understand our target audience and tailor our marketing strategies accordingly. Marketing journals and blogs, such as the Journal of Marketing or HubSpot's blog (free and fantastic), often discuss the latest trends in data-driven marketing and personalization. I also highly recommend free Booklinker for writers - free universal links. This is a HUGE timesaver (and free!). 3. Influencer Marketing: Book influencers on platforms like Instagram, TikTok, and YouTube continue to play a pretty significant role in promoting books. Collaborations with influencers who have a dedicated following can significantly boost visibility. *Move cautiously here. Many self-proclaimed “influencers” are not what they claim. Do your due diligence. Click to read the rest! FREE to subscribe. #writingcommunity #writers #bookmarketing

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With podcast advertising, you can reach out to individual podcasts to place ads or use a third-party provider who will send your ads to a network of podcasts based on audience and listenership parameters. Read more 👉 https://lttr.ai/ASePW #PopularWebPlatforms #GatheredData #PaidAdvertisements #Facebook #CashRegistersRinging #LSIMedia #HighlyRecommendLsi #LsiMediaViews #LsiMediaPartners #CheckProfitabilityCheck

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Build trust and brand recognition with a consistent brand identity across all your digital platforms. Janszen Media helps you create a cohesive brand image that resonates. #JanszenMedia #webdesign #marketing #digitalmarketing #SEO #contentmarketing #OhioProud #OhioBusiness #SunburyMarketing #ColumbusWebDesign #EcommerceDesign #ConversionRateOptimization #SocialMediaMarketing #SEOConsulting #ContentStrategy #LocalBusinessMarketing #B2BMarketing #LandingPageDesign

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