Bob Sager

Bob Sager

Hamilton, Ohio, United States
19K followers 500+ connections

About

Word of Mouth is THE best form of advertising! There is little argument about that. And…

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Articles by Bob

  • Greatest Hits 2024 Volume One

    Greatest Hits 2024 Volume One

    "The greatest hits in some weird way marks the end of something." - Sheryl Crow 2024 has been an interesting year.

    73 Comments
  • Pure Fire

    Pure Fire

    "Catch on fire and people will come for miles to see you burn." - John Wesley When I was six years old our family's…

    90 Comments
  • Elite Business Success Group

    Elite Business Success Group

    "Everyone has the impulse to be elite." - Alfre Woodard In this special edition of the Freaking Brilliant Ideas…

    74 Comments
  • Pencil Acoustics Fiction

    Pencil Acoustics Fiction

    “The human species thinks in metaphors and learns through stories.”― Mary Catherine Bateson From the time we are small…

    72 Comments
  • Bank On It

    Bank On It

    "The true sign of intelligence is not knowledge but imagination." - Albert Einstein At the beginning of conducting…

    90 Comments
  • Love and Hope

    Love and Hope

    "Happiness doesn't result from what we get, but from what we give." - Ben Carson We as human beings are born selfish.

    94 Comments

Activity

Experience

Education

Licenses & Certifications

Publications

  • The Marathon: A Powerful Lesson in Teamwork

    Founder X Magazine

    Read the account of a visionary high school coach who put together a team to shatter the world record time for running a marathon.

    The story, though apocryphal, has real world application and is something you will want to share with your entire organization.

    See publication
  • Bad Ideas: The Sequel

    FDI Alliance International

    This is the second of two related articles in which I demonstrate the power and purpose of coming up with BAD ideas as a means to finding potentially revolutionary ideas.

    I challenged myself to come up with a bad idea that began with each letter of the English alphabet. Here, ideas beginning with the letters N- Z.

    See publication
  • The ABC's of Bad Ideas

    FDI Alliance International

    This is the first of two consecutive articles in which I demonstrate the power and purpose of coming up with BAD ideas as a means to finding potentially revolutionary ideas.

    I challenged myself to come up with a bad idea that began with each letter of the English alphabet. Here, ideas beginning with the letters A - M.

    See publication
  • That's Ridiculous

    Innovate This!

    An entertaining look at why you should use BAD ideas to come up with your next gem of an idea and how to do it.

    See publication
  • Outrunning The Bear

    FDI Alliance International Magazine

    What can a bear, a Filet-O-Fish sandwich and Microsoft Office 365 teach you about innovation? Read this article and find out.

    See publication
  • Reinvent and Reimagine

    Innovate This / inventRight

    Las Vegas, The Rolling Stones and a modern company that launched in 1889 are all part of this article.

    It also includes a look at one of the creative thinking methods I use in developing strategies for my clients and that we teach - so it's like a mini creative thinking training session.

    See publication
  • 4 Methods to Help Your Company Become More Creative

    Inc.com

    This article explains WHY people's biology blocks them from coming up with better solutions and four ways to overcome it.

    Other authors
    See publication
  • Can Less Be More?

    FDI Alliance International Magazine

    A different and sometimes better way to offer products or services in the modern marketplace.

    See publication
  • Becoming Lucky

    FDI Alliance International Magazine

    A creative method of making your own luck.

    See publication
  • How to Land Your Dream Job

    FDI Alliance International Magazine

    Though written to help employees job search in a non-traditional and creative way, entrepreneurs can apply much of this article to land their dream clients.

    See publication

Projects

  • Differentiation and Revenue Enhancement Strategy

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    This is a simple, unique and effective strategy I designed for Choice Hotels called Chocolate Smiles. It is simple to execute and accomplishes two things.

    First, it provides an emotionally engaging customer experience that differentiates Choice properties from others in their market segment.

    Second, it provides a compelling incentive that makes it likely for travelers to return to the same property when visiting that city again. This makes it ideal for serving business…

    This is a simple, unique and effective strategy I designed for Choice Hotels called Chocolate Smiles. It is simple to execute and accomplishes two things.

    First, it provides an emotionally engaging customer experience that differentiates Choice properties from others in their market segment.

    Second, it provides a compelling incentive that makes it likely for travelers to return to the same property when visiting that city again. This makes it ideal for serving business travelers; which are approximately 70% of Choice Hotels customers. Direct bookings result in 25-30% more gross revenue vs. reservations made via a third party travel site. (Travelocity, Expedia, etc.)

    Finally, it costs little in terms of capital investment or staff effort. In fact, staff will find that their engagement with guests becomes much more enjoyable and they will earn larger tips; helping to reduce turnover.

    Shared with permission here, you can read through the strategy in the document below.

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