Bob Hutchins, MSc

Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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What do Movable Ink & Zembula have in common? We both know the next frontier in email marketing is creative level insights to drive incremental revenue. What's the difference between Zembula and Movable Ink? Zembula is gaining creative level insights from hundreds of personalized use cases delivered in your daily email. Movable Ink is using DaVinci in your daily email to gain creative level insights from the 250 pieces of static product content used over 55 days. We're excited to see which company drives more ROAS for enterprise retailers over the next few years, but for now Zembula is leading with 11x ROAS or better. Click here to learn more https://lnkd.in/gDkSRahR #emailgeeks #emailmarketing #creativeinsights #dimensions

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Many marketers struggle to get good results for ads on Facebook. Navigating the complexities of Facebook's ad offerings can be complicated, but don't panic. It can be managed with a bit of learning and effort. https://ow.ly/CNsy50TVWOC #FacebookMarketing #DigitalMarketing #FacebookAds

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Increased efficiency: Sales automation tools centralize customer data, automate updates, and provide real-time insights. Read more 👉 https://lttr.ai/AUwxv #Crowdfunding #Equitycrowdfunding #Marketing #SocialMedia #Community #StandardOperatingProcedures #OptimizingResourceAllocation #ManuallyPostingContent #crowdfunding #equitycrowdfunding

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Get a clearer understanding of your business and identify exploitable gaps your organization can fill by using a well designed market research study. Avoid blind spots in your business model with these best practices for B2B market research. https://soamp.li/lYuA #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining#LeadGeneration #SalesFunnel #DigitalMarketing

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Ready to boost conversions? A/B testing empowers you to refine marketing with data-backed insights. Test, measure, and discover what resonates. This guide breaks down A/B testing essentials for optimized results. Dive in! https://hubs.li/Q02XFT8x0 #MarketingInsights #ABTesting

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Dive into the full article to learn more about how setting clear objectives can elevate your marketing research efforts! #BottomLineInsights

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Content Marketing for Financial Institutions: Strategies and Examples - Discover effective content marketing strategies for financial institutions to build trust, engage customers, and achieve your marketing goals. https://hubs.la/Q02GWFMC0

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According to HubSpot, 28% of the top companies across industries actively use marketing automation and #AI marketing tools. Read WSI’s latest blog post to discover how AI-powered marketing automation tools can revolutionize your business growth strategy. https://lnkd.in/gNz58tiP

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For healthcare marketers that are looking for the right trends and best practices to follow in 2024, check out the latest post on TopRank Marketing Blog by Harry Mackin: https://lnkd.in/g-rw2zJS

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In a recent study, the question was, "How are you using print marketing to overcome digital marketing fatigue?" ➡ 62% use personalized, targeted direct mail. DM use is on the rise —— 91% of respondents are embracing strategic integration of print and digital channels this year, with about half of those describing their print and digital marketing channels as “closely integrated and tightly coordinated.” Learn more about it in this 2min Marketing Charts read ⤵ #directmail #digitalfatigue #gundersondirect #integratedmarketing https://lnkd.in/dxUyuEqE

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Multi-Touch Attribution: Unraveling its Mechanism and Significance in Marketing https://cstu.io/5b72a2 #attribution #futureproof #advertisingstrategies #marketing #marketingandadvertising

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Beyond Pageviews: Measure Content Performance And User Engagement In #GA4 https://ow.ly/2ezO50TVrs7

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