About
“MASTER THE TOPIC (product marketing), THE MESSAGE (marcomm), AND THE DELIVERY…
Contributions
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Struggling to bridge the gap between analytics and marketing?
As you are planning your next project or campaign, be sure to follow this essential cascading format, that helps blend analytics with strategy, tactics, and outcomes - called G.O.S.P.A. Starts at the top level of the overall "goal" and works downward: - GOALS: high-level, unmeasurable descriptors - OBJECTIVES: measurable, attainable metrics - STRATEGIES: high-level approaches to meeting objectives - PLANS: tactical programs, content development to meet objectives - ACTIONS: Executable initiatives and after-action reviews Good luck!
Activity
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I have always considered Target’s Up& Up generic/private-label brand one of the most impressive branding approaches to a generic product line. The…
I have always considered Target’s Up& Up generic/private-label brand one of the most impressive branding approaches to a generic product line. The…
Liked by Bob Flinton, TICSA
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Training AlticeDo’s B2B Sales and presales teams on Cloud Connect powered by Console Connect
Training AlticeDo’s B2B Sales and presales teams on Cloud Connect powered by Console Connect
Liked by Bob Flinton, TICSA
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Check out this bonus #podcast episode with John DiMaria CSSBB,AMBCI, CERP when I was at the Information Security Summit in Cleveland. We had a great…
Check out this bonus #podcast episode with John DiMaria CSSBB,AMBCI, CERP when I was at the Information Security Summit in Cleveland. We had a great…
Liked by Bob Flinton, TICSA
Experience
Education
Licenses & Certifications
Volunteer Experience
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Youth sports coaching
Central Loudoun Little League, Central Loudoun Youth Football League
- 14 years 4 months
Children
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Video Production
Cornerstone Chapel
- Present 8 years 8 months
I help during the Sunday and Wednesday services by volunteering with the Video filming team, performing duties such as video director, camera operator, and production (live) switcher.
Publications
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"Thought Things Were Tough Before? Remote work leads to whole new cybersecurity concerns"
Remote Work Solutions - RWS Magazine
Since the outbreak of the pandemic, most organizations in affected areas have been instructing employees to work remotely. Yet, many companies have been moving forward with remote work without proper IT and policy oversight and preparation, which is raising serious cybersecurity concerns.
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"Cyber Threats Are Surging Due to the Pandemic"
SAMENA Trends
Critical post-COVID cybersecurity considerations.
As digital transformation continues to pick up steam, companies need to be aware of the significant security implications at hand. -
"Proving Digital Asset Ownership"
Lab Manager Magazine
To appreciate the significance—or the ubiquity— of commercial tamper protection, one needn’t go any farther than the local grocery store. You, and many other consumers, probably wouldn't use a product with a broken seal. If grocery store patrons have a low tolerance for uncertainty, imagine the burden of proof facing scientific intellectual property owners in a court of law.
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"Intellectual Property Protection in the Digital Age"
BioProcess International Magazine
For most biotechnology and biopharmaceutical organizations, “business as usual” means a perpetual race to the finish line: Conceive a new invention, reduce it to practice, attain patent protection, repeat ad infinitum. But sometimes, the very technologies scientists use to expedite that chain of events (e.g., electronic laboratory notebooks and cloud-based laboratory data sharing) create security and authenticity holes.
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"Assuring Cloud-based Intellectual Property Assets"
Life Sciences Leader Magazine
Advances in collaborative research efficiency (e.g. electronic lab notebooks [ELNs] and Internet-based data sharing) have simultaneously introduced fresh concerns over data security and authenticity. Thus far, for biotechnologists and life scientists, the cloud has been two parts panacea, one part pandemic.
Organizations
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U.S. Army Reserve (USAR)
Rank Achieved: Captain (Honorable Discharge)
-• Deployed to Bosnia for 1-year mission in support of Operation Joint Endeavor; responsible for all broadcast media operations for the American Forces Network (AFN) Europe • Managed unit of 28 soldiers in combat conditions (Eagle Base - Tuzla, Bosnia) • Created infantry battalion Public Affairs program, elevating unit’s positive exposure within local community • Recipient of 11 service medals and decorations, including the Army Commendation Medal, the NATO Medal, the Armed Forces Expeditionary…
• Deployed to Bosnia for 1-year mission in support of Operation Joint Endeavor; responsible for all broadcast media operations for the American Forces Network (AFN) Europe • Managed unit of 28 soldiers in combat conditions (Eagle Base - Tuzla, Bosnia) • Created infantry battalion Public Affairs program, elevating unit’s positive exposure within local community • Recipient of 11 service medals and decorations, including the Army Commendation Medal, the NATO Medal, the Armed Forces Expeditionary Medal, and the Humanitarian Medal
More activity by Bob
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We are thrilled to announce Ashley Jess of Intel 471 has been recognized as a "Woman to Watch" by SC Media’s 2024 Women in IT Security…
We are thrilled to announce Ashley Jess of Intel 471 has been recognized as a "Woman to Watch" by SC Media’s 2024 Women in IT Security…
Liked by Bob Flinton, TICSA
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Malware crypting services, called crypters, obfuscate malicious files to bypass and evade antivirus capabilities. Ransomware gangs increasingly…
Malware crypting services, called crypters, obfuscate malicious files to bypass and evade antivirus capabilities. Ransomware gangs increasingly…
Liked by Bob Flinton, TICSA
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Turla, a Russian APT linked to the FSB, has been a major cyber-espionage force for decades, exploiting critical infrastructure and stealing sensitive…
Turla, a Russian APT linked to the FSB, has been a major cyber-espionage force for decades, exploiting critical infrastructure and stealing sensitive…
Liked by Bob Flinton, TICSA
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Equity futures are lower after some consolidation activity on Tuesday. Pre-open declines in some mega cap names have contributed to the early…
Equity futures are lower after some consolidation activity on Tuesday. Pre-open declines in some mega cap names have contributed to the early…
Liked by Bob Flinton, TICSA
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With gratitude to all those serving or who have served...a debt that cannot be repaid.
With gratitude to all those serving or who have served...a debt that cannot be repaid.
Liked by Bob Flinton, TICSA
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Limited seating and you must be with a company and use your corporate or government email to attend. You will receive an email if approved…
Limited seating and you must be with a company and use your corporate or government email to attend. You will receive an email if approved…
Liked by Bob Flinton, TICSA
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John McCullough thank you for the warm welcome! I look forward to working with GeorgiaCISO and all our stellar members!
John McCullough thank you for the warm welcome! I look forward to working with GeorgiaCISO and all our stellar members!
Liked by Bob Flinton, TICSA
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