Bill Petrie

We all know that marketing data is used for targeting, investment, and messaging strategies. Gary Lancina, Vice President of Product Management & Marketing at Briggs & Stratton, highlights an additional advantage of leveraging data effectively. In a recent conversation, Gary emphasized how using data can foster transparency and value exchange, ultimately leading to the establishment of trust with your audience – a fundamental element of successful marketing! 🌟 #Marketing #Data #Transparency #Trust #Success

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Interactive displays and technology help attract visitors and create engaging experiences at your booth., "#InteractiveDisplays #BoothEngagement #CustomerEngagement #TradeShowTips"

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Looking to bring more customers right to your doorstep? Discover the power of geofencing and attract local foot traffic like never before. Learn how this innovative marketing strategy to target potential customers within a specific geographic area can increase your store visits. Read more here: https://lnkd.in/etW7MUde #GeofencingMarketing #LocalMarketing #TargetedAdvertising #DigitalStrategy

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At Add3SHOP, we challenge the norm—encouraging clients to embrace incrementality and think beyond outdated last-click attribution. Why? Because paid media isn’t just about capturing existing demand—it’s about creating future orders. This year during BFCM, one of our clients achieved game-changing results by rethinking their strategy: 🔍 Instead of funneling dollars into branded search, we shifted focus to paid social, prioritizing prospecting, broad audiences and dynamic ads to engage new users. 💡 The result? A massive shift, with Meta commanding 90% of the BFCM investment. 📈 The Impact: +125% Sitewide Revenue Growth +121% New Customer Orders Paid Social jumped to 21% of revenue, up from just 8% in 2023. This isn’t just a win—it’s proof that stepping outside the comfort zone and focusing on future growth pays off. Seeing the impact on this client’s business has been such a rewarding experience for our team. We’re already gearing up for 2025 with cutting-edge measurement solutions to keep clients ahead of the curve. Ready to rethink your paid media strategy? Let’s talk. #BFCMResults #DigitalMarketing #Incrementality #PaidSocial #Add3

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There are common mistakes when implementing digital signage - learn what they are and how to avoid them: https://bit.ly/3MEpFMn

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Leverage interactive technology to create engaging experiences that draw visitors to your booth., "#BoothTechnology #InteractiveDisplays #TradeShowTips #CustomerEngagement"

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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Are you tired of your direct mail campaigns falling flat? Say goodbye to impersonal and generic marketing tactics. With the power of personalization and specialty print in the digital era, you can make a lasting impact on your target audience. Learn how you can enhance your direct mail game today! #directmailmarketing #personalization #digitalmarketing

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Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

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Is your manufacturing content marketing truly connecting with your customers? Manufacturing buyers expect more than just specs—they want content that speaks to their challenges and solves their problems. That's why creating customer-centric content is no longer optional in manufacturing content marketing—it's essential. In my latest blog, I break down 5 key considerations for crafting content that resonates with your audience, generates high-quality leads, and drives results. Ready to elevate your industrial content creation strategy? Read the full blog here: https://buff.ly/4fxrR5a #ManufacturingContentMarketing #IndustrialContentCreation #CustomerCentricContent

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Leverage technology in your booth to engage attendees and make a lasting impact at your next trade show., "#BoothTechnology #TradeShowSuccess #Innovation #BusinessStrategy"

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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