Articles by Betty
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My VMworld 2021 Playlist
My VMworld 2021 Playlist
When was your first VMworld? Mine was in 2006 in Los Angeles - I had joined VMware the previous year and was excited to…
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5 Tips for Building Teams in a Multi-Cloud World
5 Tips for Building Teams in a Multi-Cloud World
July 30th was the 22nd Sys Admin Appreciation Day. To honor this community of technologists, our team spent the month…
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Contributions
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Here's how you can make strategic decisions in product marketing.
Strong GTM strategies are formed by looking at the market context in relation to the custom problem. What macro level disruptions are putting pressure on your target customer and how can you address the problem in a way that is differentiated from your competitors. The first demonstrates that you understand the larger shifts affecting the industry, the second shows your empathy to the customer's daily experience in context of the broader market, and the third gets specific in providing your pov in solving the problem.
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How can you ensure all team members have the same product launch information and resources?
The most powerful and sometimes underutilized words at work are "Thank You." This might be because it is work -- we already get paid to do a good job. But that's not enough. People want to feel accepted and appreciated for their competence and in their contributions to the team. Celebration and appreciation must be done in many forms: 1. Remind managers and team members to say thank you 1:1. Direct feedback always results in more smiles :) 2. Use company sponsored appreciation and rewards programs. These systems also track how often people receive them 3. Use internal comms channels like newsletters, chat tools, team meetings, and town halls to highlight key projects and the individuals behind them.
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How can you ensure all team members have the same product launch information and resources?
Decide first on the outcomes you want from the launch before you build a plan. Launches can be used as a way to keep a smaller consistent cadence of new capabilities to talk about in market (blogs, videos, enablement) or a a larger moment that brings together all of the cross functional teams to make a bigger splash (press release, earned and paid media, analyst briefings, enablement, customer event, larger set of new content, etc) In either case and the myriad of other launch scopes in between...start by defining the goals / outcomes, strategy, a high level plan of activities by functional team, and a timeline. Use this to align the key stakeholders, track progress, and conduct a retro after the launch is completed.
Activity
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Simply put, developers build, deploy, and scale their apps and services with Heroku for a world-renowned experience. Want to learn more? Dive into…
Simply put, developers build, deploy, and scale their apps and services with Heroku for a world-renowned experience. Want to learn more? Dive into…
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Heroku CLI v10 is here! 🎉 This update brings big improvements for the next-generation Heroku platform, Fir. 🚀 Key Features: -Node.js 20 Upgrade:…
Heroku CLI v10 is here! 🎉 This update brings big improvements for the next-generation Heroku platform, Fir. 🚀 Key Features: -Node.js 20 Upgrade:…
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Cycling and bicycles have been a significant part of my life for the last 25+ years. A major contributing factor to my relationship with bikes was…
Cycling and bicycles have been a significant part of my life for the last 25+ years. A major contributing factor to my relationship with bikes was…
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Salesforce Enhances Heroku for Simplified Cloud-Native App Delivery. https://bit.ly/4grQrEy For complete details about this update, please visit…
Salesforce Enhances Heroku for Simplified Cloud-Native App Delivery. https://bit.ly/4grQrEy For complete details about this update, please visit…
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💡 Most Developer Experience or Platform Engineering teams are internal facing. Meaning you serve the company you work for, internal developers…
💡 Most Developer Experience or Platform Engineering teams are internal facing. Meaning you serve the company you work for, internal developers…
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Streamlining Deployments with GitHub Actions 🚀 Setting up a reliable CI/CD pipeline is a game-changer for development teams. It automates testing…
Streamlining Deployments with GitHub Actions 🚀 Setting up a reliable CI/CD pipeline is a game-changer for development teams. It automates testing…
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Are you a Senior Lead Salesforce Administrator who is looking for an adventurous change in job in the next 30-45 days? We would like you to…
Are you a Senior Lead Salesforce Administrator who is looking for an adventurous change in job in the next 30-45 days? We would like you to…
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Sometimes the best business lessons come from those "what on earth am I doing?" moments 🤔 🔥. We sat down with Vinay Parmar, who's made a career…
Sometimes the best business lessons come from those "what on earth am I doing?" moments 🤔 🔥. We sat down with Vinay Parmar, who's made a career…
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Dear Santa, I’ve updated my Christmas list and I’m going big this year! 🎄😎 Forget socks and sweaters—I’m asking for the ultra-rare ‘LEGO Data…
Dear Santa, I’ve updated my Christmas list and I’m going big this year! 🎄😎 Forget socks and sweaters—I’m asking for the ultra-rare ‘LEGO Data…
Liked by Betty Junod
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Enjoyed giving the first-ever KubeCon India keynote and talking about how Cloud Native and AI are better together. Read more at…
Enjoyed giving the first-ever KubeCon India keynote and talking about how Cloud Native and AI are better together. Read more at…
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Can confirm that this is a cool team at Docker 🤩
Can confirm that this is a cool team at Docker 🤩
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Just wrapped up my first visit to our brand new high-tech office in São Paulo! 🇧🇷 It was an honor to celebrate our team’s incredible achievements…
Just wrapped up my first visit to our brand new high-tech office in São Paulo! 🇧🇷 It was an honor to celebrate our team’s incredible achievements…
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Kelsey Bowden
More qualified meetings in 2025? Sounds like a great resolution to add to your list. And it’s possible. In fact, Pure Storage increased their meetings by 4.8x in only a year. Heather Alter and Matthew Yankelovich worked with the Salesloft Professional Services team to optimize their Drift strategy. Ultimately, they saw better inbound engagement and new levels of admin efficiency: > Boosted total conversations by 2.7x YoY > Captured 2.3x more emails YoY > Saw a 3-day average turnaround from conversation to opportunity creation See the full story: https://lnkd.in/exsQDHde
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