Benu Aggarwal

Founders are losing sleep over GTM strategy and 𝘯𝘰𝘵 AI, according to High Alpha's 2024 SaaS Benchmarks report. Check out the full report for more useful insights from 800+ SaaS companies to help build a data-driven strategy for 2025 👉: https://lnkd.in/gHc4UbW9 #startups #saas #gtm #venturecapital

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Heads of Marketing & Revenue at $2–$5M ARR: This one’s for you! 👇 Join us in Bangalore for the SaaSBoomi Leaders Platform Roundtable—a closed-door, hands-on session to help you: ✅ Avoid costly mistakes ✅ 10x your ACV ✅ Master US GTM strategies With Roshan Cariappa (CMO, Monnai, ex-Vymo, Inc.) and Shekhar Kapoor (CRO, Convertcart) leading the way, expect: 💡 Honest conversations 💡 Actionable insights 💡 A community of peers to learn and grow with 📝 Apply Now >> https://lnkd.in/gt_-7gUr Scaling is tough, but you don’t have to do it alone. Let’s make it smarter—not harder! 🙌 #Marketing #Growth #SaaS

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Want to learn how to build AI SaaS w/ the latest AI tools?

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Why restricting SaaS Insider Conferences to 1000 members works for us. SaaS Insider’s SAASCON and DEVCON are India’s largest gathering of tech and GTM leaders, founders, VCs, and investors of B2B SaaS companies. These conferences have grown tremendously in popularity, drawing an increasing amount of interest each year. Despite this rising demand, SaaS Insider has made a conscious decision to cap attendance at 1000 members for each event. This is not a decision we take lightly, but we believe it is crucial to maintaining the high-quality experience that our attendees have come to expect. Limiting the number of participants allows us to ensure more meaningful interactions, greater networking opportunities, and a more focused environment for knowledge sharing. It fosters an ambiance where attendees can truly engage with industry leaders and each other, rather than getting lost in a sea of faces. Moreover, smaller, more intimate gatherings tend to produce better outcomes and discussions, allowing for deeper dives into subjects that matter the most to our attendees. We aim to create a space where excellence is the standard, nurturing an environment of innovation and high-quality discourse. "Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected" - Steve Jobs #devcon24 #saascon24 #founder #investor #community

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🌟 **Is Product-Led Growth (PLG) the Future for B2B Tech Companies?** 🌟 Unlock the potential of Product-Led Growth (PLG) for your B2B tech company with these key insights: 🔹 **Lower Customer Acquisition Costs:** Freemium models reduce barriers and attract more users. 🔹 **Higher Conversion Rates:** Users who experience product value are more likely to convert to paid plans. 🔹 **Efficient Sales Cycles:** Simplify the sales process by letting the product demonstrate its value. 🔹 **Continuous Improvement:** Use data-driven insights to refine your product. Ready to revolutionize your growth strategy? Discover how to implement PLG and overcome challenges. 🚀 **Join the discussion:** How are you incorporating PLG into your strategy? Share your experiences and insights! #ProductLedGrowth #B2BTech #MarketingStrategy #GrowthHacking #CustomerAcquisition 👉 [Read the full article](https://lnkd.in/em9Rt5BK)

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SaaS Startup for Calendly Integration *(Asking Price: $6k)* Imagine a tool that not only integrates seamlessly with Calendly but also eliminates no-shows and tracks bookings effortlessly. This innovative SaaS startup from India does just that. For an asking price of $6k, you're looking at a promising opportunity, especially since the app just launched and has already generated $1,000 in revenue with a remarkable profit of $932 in its first month. Operating with minimal costs—only domain and marketing expenses—the ROI is looking encouraging from day one. The app allows users to charge refundable deposits, set up retainers, and enjoy one-click refunds, all while keeping existing Calendly workflows intact. With no direct competitors in the market, the potential for growth is vast. Opportunities like increasing digital marketing, enhancing social media presence, and boosting content marketing can drive substantial user engagement. Overall Rating: 9/10 ✔️ Strong initial traction ✔️ Unique value proposition ✔️ Minimal running costs ❗ Requires strategic marketing to scale This is a prime opportunity for someone ready to dive into a blossoming market! Act fast—reach out now to explore this startup before it becomes someone else's success story!

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🚀 Key Takeaways from our session with Shubham Goel of Affinity.co: From building a beloved product to crafting a winning GTM strategy, Shubham shared insights that every founder should know. Swipe through the carousel to dive into his advice on driving customer success, refining product feedback loops, hiring great GTM leaders, and aligning top talent to your stage. Big thanks to Shubham for the valuable session! 🙌 Abhinav Shashank Raj Shekhar Singh Jyotika Gupta Sudarshan Ravi Jha Shachi Shah Ritik Singh Shivam Bhotika Anand Akela

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Tap into the immense power of Quora for your B2B marketing strategy. Quora's B2B Marketing Playbook has the insights and strategies you need to elevate your brand recognition and earn the trust of SaaS decision-makers.

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When it comes to retention, figuring out why customers cancel is a game-changer. Cancellations don’t just mean lost revenue—they’re an opportunity to learn and grow. By grouping cancellation reasons into clear, actionable categories, you’ll improve team accountability and gain insights that help reduce churn. Plus, you’ll discover strategies to address these issues head-on, turning potential losses into opportunities to strengthen customer loyalty! Why it matters: it’s about creating lasting relationships and building a business that your customers trust. Start growing today: growing.pestdaily.com

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A strong product marketing function can make the difference between hitting your goals and coming up short. In our newest eBook, Stage 2 Capital Catalyst LP / 5-time product marketing leader, Michael Applebaum dives into everything founding teams need to know about product marketing. Key takeaways include: 💥 Why product marketing is CRITICAL for early-stage startups 💥 The integral roles of product marketing within a comprehensive GTM strategy, such as defining and evaluating market segments, crafting effective positioning and messaging, strategizing pricing and packaging, facilitating sales enablement, etc. 💥 How to determine your key priorities at each stage of business, and prioritize effectively so you can unleash the force multiplying effect of product marketing ... and more! Read the "Founder's Guide to B2B Product Marketing" in its entirety here: https://lnkd.in/gwuB9dsW

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Is SaaS Revenue Growth Slowing Down? Navigating the New Reality SaaS startups have faced significant headwinds in recent months, with revenue growth rates experiencing a noticeable slowdown. According to PitchBook, the median annual revenue growth for newly public US VC-backed SaaS companies fell from 35% in Q1 2022 to 19% in Q1 2023. This trend is attributed to a variety of factors: - Market Adjustments: Late-stage SaaS companies have seen their valuations drop, with the median valuation falling to $155 million in 2022, a 23% decline from the previous year. - Investor Expectations: Early-stage startups now encounter more stringent criteria from investors, who are looking for robust, sustainable growth. Many companies that previously would have secured Series A funding are struggling to meet these heightened benchmarks. - Economic Pressures: As corporate clients focus on cost-cutting, SaaS providers are finding it more challenging to drive significant revenue growth. This has led to a broader market recalibration, affecting startups' ability to scale at previous rates. Despite these challenges, there is a silver lining. Generative AI startups continue to attract high valuations and significant investments, demonstrating that innovation and potential can still captivate investors. However, for non-AI SaaS companies, the focus has shifted to achieving consistent, tangible revenue growth to secure funding and support. For entrepreneurs and investors in the SaaS space, it’s crucial to adapt to these changing dynamics, prioritize sustainable growth, and stay informed about market trends. #SaaS #Startups #RevenueGrowth #VentureCapital #TechTrends Magnus Burvall Kim Forsgren Lars Eriksson Henrik Nygren Jenny Hultdin Forslund Lars Ekström Adrian Iredahl Sebastian Toro Simon Bottomley MBA Mike Allen Mats Håkansson

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#MarTech Top Voice: Feat. Vivek Goel Vivek is a seasoned leader in #B2B SaaS marketing and an expert in GTM strategies, customer engagement, and marketing technology. In this insightful interview, Vivek shares his perspective on how B2B marketers can leverage AI, social media, and market research to unlock new opportunities. He also dives into his vision for the future of MarTech and how it will shape personalized, data-driven marketing strategies in the years ahead. One key takeaway: Social media isn’t just for B2C! Vivek shows how B2B tech marketers can use platforms like LinkedIn and Twitter to drive real sales, boost brand visibility, and build genuine relationships that stand the test of time. Check out the full interview for expert insights that can help your marketing efforts evolve with the times. 📈 👉 For interview bookings, please DM us or write to [email protected] #MarTech #B2BMarketing #AIinMarketing #DataDriven #CustomerEngagement #MarketingTech #SaaS #Leadership #SocialMediaMarketing #LinkedInMarketing #FutureofMarketing #GrowthMindset #MarketingInnovation https://lnkd.in/d8rQf6vP

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The SaaS GTM Mastery event is right around the corner, with last few seats left! It's a pretty interesting session where Srikrishna Swaminathan, Co-founder and CEO of Factors.ai will share insights on: - The latest GTM trends - Insider tips on choosing the right marketing path for your startup - Strategies for landing your first customers - How to define your ideal customer profile (ICP) - Achieving product-market fit (PMF) Followed by networking and a Q&A session! Register here: https://lu.ma/iyg001j9 #gtmstrategy #SaaS #B2B #Founders #ChennaiEvents #Chennai #Startups #Entrepreneurs #Chennai

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Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

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💬 Not sure whether CPE or CPI is the best fit for your app’s user acquisition growth? Why not leverage both? Check out our article with Business of Apps to learn how to choose the right campaign model for your app. #businessofapps #performancemarketing #appmarketing #digitalmarketing #useracquisition #outcomebasedmarketing #mobilemarketing

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🎙️Tune in! Ankur Sinha, Domino's Head of Partner Solutions & GTM, was recently featured on the Ecosystem Aces podcast series. In this insightful conversation with Chip Rogers, Chief Partner Officer at Workspan, Ankur shared how Domino is leading the way in enterprise AI solutions by: 🔶 Seamlessly integrating with hyperscalers like Amazon Web Services (AWS) and tech pioneers such as NVIDIA to deliver state-of-the-art ML Ops. 🔶 Building powerful new alliances with data giants like Snowflake and Palantir Technologies, enhancing the data science capabilities available on the Domino platform. 🔶Focusing strategically on vertical solutions—ranging from clinical development to the public sector—to leverage industry expertise and drive product innovation and customer success. Catch the full conversation to learn more about Domino’s ecosystem-driven approach to transforming AI deployments and unlocking value through collaboration. #AI #MachineLearning #Partnerships #DominoDataLab #WorkSpan #EnterpriseAI #MLOps #EcosystemAces https://lnkd.in/gYWkutvN

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