Jeff Barrett

PR is an important business tool for companies big and small. If you are looking for ways to increase your visibility and credibility, this is your sign: Invest in PR! #MartiniMonday #PublicRelations #NationalSmallBusinessWeek #PR

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From internal agency structures in corporate settings to the agency mindset and agency hires … In this episode of the Communications Business Advisor podcast we’re addressing “The agency impact in corporate communications.” Just one more episode in season one. Listen in on your favorite podcast player, then tell me which episode resonated most, or which one helped you learn something new. Oh, and I’m sourcing topics for season two now. Got something to share? Send a DM. #communications #corporatecommunications #publicrelations #internalcommunications

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Are you a tech company looking to get the most bang for your PR buck? Check out the video below to hear how you turn 1 + 1 into 3 with your PR efforts.

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Here's added support for the claim that comms pros are taking their rightful seat at the "strategy" table. Why? Because brand building and reputation management are strategic pillars for businesses. Memo's new "Evolving Role of Comms" report shows: 💡 A 34% increase in comms teams reporting directly to CEOs. 💡 A 26% decrease in reporting to marketing since 2023. 💡 An expanding role for comms, beyond earned media. 50% say they now own executive comms, internal comms, and marketing campaigns. CEOs experienced the value of comms during the pandemic and other challenging events of the early 2020s. These data suggest the C-suite is taking a serious look at a range of reputational risks, including: 🚨 Misinformation and disinformation due to AI. 🚨 Cybercrime, cybersecurity, and customer privacy. 🚨 Activist investors, including those pushing back against ESG policies. 🚨 Macroeconomic uncertainty, geopolitical, and climate events. The report also underscores the power that comes from: ⚡ Sharing executive perspectives to promote understanding of corporate values and ethics. ⚡ Having an aligned workforce. Empowered employees are your best advocates. The most interesting tension in this report is the question of priorities. Gaining competitive share-of-voice (SOV), raising awareness, and amplifying key messages top the to-do list more frequently than, say, managing disinformation or changing perceptions. It's a tightly-knit group of priorities, however. And that speaks to the complexities of modern communications. Comms folks drive clarity about purpose and values. They also understand the importance of closing the gaps between corporate stories and actions. Shout out to the comms folks out there who are claiming more space. Check out the full report in the link below. #Comms #PR #StrategicCommunications

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What is relationship selling, and how can it benefit your branding and marketing efforts? Two Rivers Marketing President Brad Olson shares key skills and techniques for successful relationship selling.

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Individuals want more than to be talked at; they want an authentic connection and two-way conversation with brands, businesses, and organizations that they support. The days of broadcasting one message to a general audience are coming to an end. Individual and authentic messaging segmented by audience is what will set brands apart from their competitors.

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Are you ready for it? The 2024 US Election further accelerated a media shift that's been coming - one that's a game changer for brands and organizations. Our Earned Media Innovation Lead Brad Burke explains more in PRWeek.

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The last thing a CMO or Venture Capitalist wants is for their PR team to dip their toe in the water when it comes to targeting a specific market. You only jump in the water when you know how to swim.

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Most of us agree that the only way forward is for your PR team to be much better at using data to track results. We see many PR thought leaders comment on this subject, and there are new tech platforms that offer PR teams much better metrics. Yet still, PR metrics need to leave room for understanding what the data may not show.

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When is it a good time to respond to misinformation or disinformation? Last month at the Forth Roadmap conference in Detroit, I shared tips for effectively responding to disinformation about #electricvehicles and not letting it detract from proactive messaging. Read more about the latest social science for debunking and pre-bunking false and misleading claims below. https://lnkd.in/g2sdx87H #EVs #stratcomms #debunk #prebunk #forthroadmap #cleantransportation

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One main reason companies use PR is it allows them to reach and talk directly to their potential customers. Getting in front of prospects is important, but what you say when you are there is critical. You have two options: Talk about yourself (awards, new products, company news) Talk about your customers (how can they benefit from your insights and expertise) Both promote your brand but one is far more profitable. #B2B #RankinPR #BusinessGrowth #PRStrategy

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What would you change with your current marketing approach and why? Leave a comment below! Let's start a conversation and share insights on how we can all improve our marketing strategies. 🚀 www.MichiganCMO.com #MarketingStrategy #BusinessGrowth #MarketingTips #EngageWithUs

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Demo'ing your technology can be an important part of your PR campaign. However, based on the current media landscape, they are very hard to secure if you are not Microsoft (for example). If you do land one with a journalist, the stakes are high to get it right. Based on my experience being involved with demos that have gone awry, here are two things you need to know before going into it.

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One of the great challenges I have faced in my #publicrelations career is to hear, "we don't sell to the public so we don't need community relations." Tell that to your #brand if you have a crisis. This article has some great tips on building effective community relations. https://lnkd.in/d7iizvip

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“Our current agency isn't delivering.” Usually, there's more to the story. Dig deeper, and you'll find underlying issues like: ➡ Lack of proactivity or creativity ➡ Frequent agency team changes ➡ Missing senior-level strategic input ➡ Client structures are hindering the agency ➡ Budget cuts are having an impact on performance It’s rarely just about the results. What are some other hidden challenges you've encountered in client-agency relationships?

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Remember that securing media isn’t about what you want to say - it’s about what people want to hear. You may be doing things differently (just like everyone else). But what matters is who it impacts. In order to be newsworthy, it must affect communities and populations outside of your employees, partners, customers, investors, etc. VC: corporate.bro on IG and Corporate Bro on LinkedIn.

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