Aziz Rahimtoola

Ad spending on offsite programmatic retail media will hit $20 billion this year, as retail media networks shift focus from on-site advertising to areas like connected TV (CTV), social, and open-web programmatic. #mediaplanning #mediabuying

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Advertisers everywhere are looking to make the most of AI. While those in AdTech look to make use of its data analysis capabilities, I find it interesting how advertisers themselves are looking to incorporate AI into the creative aspects of advertising, especially as an alternative to A/B testing. Things like dynamic personalization certainly seem interesting, but questions about how the cost inherent to these tools translates over to results still looms heavy over the industry as a whole. #AdTech #Innovation #Data #AI

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Video advertising requires a new metric to determine the right balance of efficiency, attention and impact. Some agencies are already stepping up and using CPS Viewed, or Cost Per Second Viewed, as a primary metric. Find out what that means https://lnkd.in/gHfEYmk6 #advertising #videoadvertising

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The Trade Desk reported another very strong quarter last night, outperforming the digital ad market as it has done every quarter for the last few years. As CEO Jeff Green pointed out in the earnings call, TTD is privileged to work with many of the world's leading marketers and agencies in helping them make the most of every advertising dollar. With that focus on value and innovation for our clients, TTD expects to continue to outperform the market.

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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As the digital advertising landscape continues to evolve, the key question remains: Is your SSP adding unique value? Jayson Dubin, Scott Schroeder, and Luke Schoenberger discuss why adding more SSPs might offer short-term gains but could lead to long-term inefficiencies. Remember, it’s about quality not quantity. Ready to dive deeper? Click the link below to hear the full discussion! https://lnkd.in/e2ifteDz

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Join Vivian Chang from The Clorox Company and I in room 313 at 230pm in Vegas as we discuss transitioning to business outcomes and Ai + Human operating models. Three insights to remember: 1. The right tech & people can scale any advertiser with fixed headcount. 2. Hidden value is everywhere you just need to know where to look. 3. Evolving KPIs into business outcomes is easier than you think.

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What. A. Rollercoaster. George London at Upwave via Marketing Dive does a masterful job discussing Google's reversal to now retain cookies after years of touting their deprecation. Quote: "The repercussions of Google’s failed experiment are far-reaching. The credibility of privacy-enhancing technologies has been tarnished by association. Many advertisers have doubled down on potentially less privacy-friendly alternatives to #cookies, or feel vindicated in never having tried to move off cookies at all. The uncertainty surrounding the open web’s future has accelerated the flow of ad dollars into walled gardens, ironically concentrating more user data in the hands of a few tech giants." This was a good read for anyone in the #digitalads space.

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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This shift from third-party to first-party data is seismic. Ad companies must invest in transformation to adapt, either by acquiring firms with first-party data capabilities or by revamping their own tech. It's a make-or-break moment, but those who invest wisely could secure their future in the evolving ad landscape. #DataDrivenAdvertising #DigitalTransformation #Advertising

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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For years, publishers have been chasing clicks on a CPM-driven ad product. The New York Times Advertising is reshaping that economy by focusing on the real USP of Display Ads. Display advertising on premium sites is about delivering meaningful attention: connecting the right message to the right audience in a premium environment through high-quality, trustworthy content. The recipe: Premium High-Impact Ad Product (“Flex Suite”) + Contextual Targeting matching Ads with the right content ("BrandMatch") + Focusing on the right metrics (“Attention instead of Clicks”).

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Laurel Rossi speaks the truth. I don't think anyone can argue the link between consumer attention and results. And as Laurel points out, when advertising engages consumers, brands benefit across the entire marketing funnel. When we launched TRUSTX eight years ago, we understood the power of attention and built 100% viewability into the core of our display advertising marketplace. Why? Because it's impossible for a person to pay attention to an ad they can't see. And from day one, our promise to advertisers has been that they'll get better results when they buy media across the premium publishers connected to TRUSTX. Let me reinforce Laurel's pitch with two TRUSTX client-provided performance metrics. >> 2.5x lower CPA: That's how much less an automotive brand spends with TRUSTX vs. other supply-paths to the same publishers to drive a request for a test drive. >> 25% better engagement rate: A global technology brand tells us that TRUSTX delivers the lowest cost per engaged visit and highest engagement rate across all their DCO exchanges. As a supply-side exchange, we can't directly measure full funnel results. But I can tell you that when you put together highly engaging premium content and 100% viewability, there can be no doubt in the results. Laurel is spot-on.

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Dive into Verizon's Q1 Earnings & 5G Future! 🚀 Wireless growth vs. declining EPS. What's next? Can Verizon turn the tide? Discover the insights & risks of Verizon's 5G gamble. READ MORE 👉 https://lnkd.in/g5MbfNjm $VZ #Verizon #5G #TechInvesting

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Announcing Aperiam's Latest Investment: Gigi! 🍒 Aperiam continues to make strategic bets in commerce media and CTV, the fastest-growing segments of digital advertising. With Amazon Ads being the largest commerce media channel AND the fastest-growing Streaming TV ad platform, we are excited to introduce our latest investment: Gigi. Why Gigi? 1) The product. Gigi’s unique ability to integrate a brand's first-party commerce data with Amazon's data for audience enrichment and deterministic omnichannel measurement sets it apart. This powerful combination enables brands and agencies to buy and measure Amazon Streaming TV ads more effectively. 2) The team. The founders behind Gigi consists of experienced commerce media executives - led by cofounder and CEO, Adam Epstein - who have a bold vision for the future of Streaming TV, commerce media, and data collaboration and a history of success in commerce media. Their expertise ensures that Gigi is at the forefront of innovation in this space. We believe Gigi’s capabilities and the vision of its team will drive significant advancements in how brands leverage data to enhance their advertising strategies on Amazon’s platform. Check out Gigi here: https://gigico.tv/ cc: James Borow Joe Zawadzki Danilo Tauro, PhD

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Anyone selling adtech/martech/data needs to remember: your prospects already have more of all that stuff than they can possibly manage. From the article: "AB InBev collects data from across more than 1,000 sources, including ecommerce, social and branded websites. It owns over 500 brands in 42 countries." AB InBev is a slightly extreme case, owning many of the world's largest consumer brands, but every company (at least the ones with any real budget to spend) has its own microcosm of this. The point is: the standalone value of your solution is not nearly as relevant as you might like, because no matter how performant it is, it's competing for finite mindshare and resources with literally thousands of other data sources, campaigns, channels, and technologies your client is already juggling. A few percentage points performance increase in one small corner of a client's digital marketing/advertising footprint often just doesn't matter very much. This is where it becomes CRITICALLY important to be able to zoom out on a client's business and understand all the ways your solution can add value and all the trade-offs and dependencies you need to help your client navigate. Every trade-off needs a rationale, and if you don't proactively help clients develop those rationales, they will just keep things status quo because it's a lot less work and a lot less risk. Great 1P data case study from Allison Schiff at AdExchanger. https://lnkd.in/gERHC3Rg

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How is AI transforming data collaboration use cases? Machine Learning and Generative AI are game-changing enablers of data collaboration via clean rooms. What’s most exciting though: Generative AI is set to transform the collaborative efforts of non-technical users. Read the full LiveRamp report for all of our findings!

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More than just media.

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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