Spotify's Q2 earnings are the talk of the media world today. With gross profit up 29.2% YoY, 7 million subscribers added, and continued ad-supported revenue growth, it's no wonder the stock is up ≈13% as of writing this (and the highest since early '21).
Most importantly, we now see a right-sized company that has figured out a way towards sustained profitability, which didn't look so obvious a few quarters ago. They were able to increase subscription fees, add subscribers, and continue to lean into revenue opportunities that offset music licensing fees, such as podcasts and audiobooks.
Podcasts: Now, the bummer is that we didn't learn much about the podcast side of the business, except that ad revenue continues to grow. However, they continue to see podcasting as a great source of profitability (only a bummer because I want to see exactly how well it's doing, but great for the industry).
Licensing of Pods: We also learned that licensing of content & wide distribution is paying off, which obviously provided more impressions and ad revenue for Q2. As you may remember, we predicted major platforms would lean into licensing content in early January. The funny thing is that this is the prediction that got the most pushback! A handful of astute investors and industry people told me I was wrong, Spotify was pulling back, yada yada yada. As the great Swedish rock band The Hives sang, "I hate to say I told you so," but as an industry, we need to scream our wins as loud as possible. (Of course, I had to nod to a Swedish band. Also, they are amazing live). https://lnkd.in/eQbw3NDc
Video: Spotify now has over 250,000 video podcasts; over 170 million have watched a podcast on the platform. So, uh, let's watch this space. And stop asking if every podcast needs video. The answer is very clear.. Yes, you need a video strategy.
Audiobooks: I remain highly bullish on Spotify's opportunity with Audiobooks. They are the clear favorite to be the first Audio Super App, which would allow them to charge a bit more while offering the full digital audio experience to users—capitalizing on the growing movement of broadcast radio listeners and book readers to digital audio. Audible is more vulnerable than I think they realize.
All said it was a great quarter for Spotify... and the entire audio industry. I'll be back next week when SiriusXM announces its earnings. https://lnkd.in/efHFZide
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I'm the founder of DWNLOAD Media, a fund that invests in the audio space. If you'd like to learn why now is the time to invest in podcasting, DM me!
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