Autumn Bailey-Ford

Maximizing Exposure: The Power of Primetime Games for #HBCU #ESPN #FAMU #NorfolkState Discover the untapped potential of primetime games for universities and how they go beyond just the direct payout. Learn how playing on network television can drive exposure, boost student applications, and serve as a catalyst for fundraising efforts. Join us as we explore the strategic benefits of these games and their impact on institutions. #UniversityExposure #PrimetimeGames #StudentRecruitment #FundraisingOpportunities #insiightsRoku #INSiiGHTSyouTube

1

I am still reading up on the proposed FCC changes to LPTV and what that means to LP stations. Check out the article from Advanced Television Broadcasting Alliance on more details. What are your thoughts on these proposed changes?

4

3 Comments

#TalkBackToTelevision, sponsored by Operative and Leap Media Group LLC welcomes Jon Giegengack from our sponsor Hub Entertainment Research. We dig into the @YouTube question, which is actually a lot more complex than it looks on the surface. YouTube’s free #TrojanHorse platform certainly draws in millions of viewers. But do they have the #will, the #desire and the TV #MarketingChops to exploit that and drive subscription content for their own premium services and for those of their partners?

2

1 Comment

Fox corp, owner of the four largest TV station 'Fox stations' in the United States. It is more famous for owning the cable television news channel Fox News Channel. However, during the January-March quarterly earnings call, Lachlan Murdoch (Rupert Murdoch's son) emphasized only FAST, as Fox's FAST Tubi was the only one of the group's media to grow rapidly. Tubi has surpassed 80 million monthly active users. In contrast, TV Fox station saw ad revenue plummet. Even without the Super Bowl, that's a dismal performance. Murdoch is betting the company's future on FAST, too. That's not to say we're abandoning legacy TV, of course, but They're moving to FAST instead of digital as a way to capture a fractional audience. The big three US major TV networks (NBC, CBS, and ABC) have broken the cartel and are now moving to FAST. This will also be significant. https://lnkd.in/g4FPetfv

20

THREE (3) REASONS LOCAL TV NEWS IS THE MOST TRUSTED & VALUED By Hadassa Gerber In a year of the unpredictable, where a presidential election can be rearranged in the blink of an eye, hurricanes can make their entrance in the unprecedented month of June and the economic outlook weighs heavily on consumers – audiences may wonder where to turn for consistent, reliable news. A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people's lives: A Trusted Source Local broadcast TV was the most trusted news source while social media was the least trusted. Whether someone is experiencing severe weather, following a sports team, or tracking a key election race, most respondents turn to local broadcast TV news to keep them informed. The study also found that 76 percent of those who use station websites/apps also consume local TV news on television, highlighting the complementary role these platforms play in viewers' media diets. As several of our studies have shown, it's not "either or," it's "and." Localism: Strong Connection with their Communities Among its viewers, local broadcast TV news is the number one source for news, not just local news, but all news in general. And why is that? Local TV stations have cultivated strong brands over decades, rooted in their ability to deliver news that is not only relevant but deeply connected to the communities they serve. Half of local news viewers select it as being the most involved in their local community. Eight out of 10, specifically cited hat they "want information that pertains to the area I live in" as the top reason for watching local TV. Viewer Commitment and Consistency Further, we found that nine out of 10 respondents watch local broadcast TV news at least once a week with most of them watching daily. They value it so much that 73 percent said they were likely to drop a provider or look for other options if they stopped carrying their local news station. Local broadcast TV news is the lifeblood of local communities. It is unique in its ability to deliver news from a local perspective, foster community engagement, and build enduring trust. Local broadcast TV provides a great venue for advertisers wanting to associate with a trusted, believable platform, to showcase their product and services. The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.

64

1 Comment

🎟️🎥 Alamo Drafthouse Cinema x Sony Pictures Entertainment 👉 #Sony’s Acquisition of #AlamoDrafthouse: The Imperative for Experiential Movie-Going The acquisition of Alamo Drafthouse by Sony marks a significant shift in the movie theater industry. To appreciate this move, we need to look at Alamo Drafthouse’s unique history and approach. Founded in 1997 by Tim and Karrie League in Austin, Texas, Alamo Drafthouse quickly gained a reputation for its unique combination of dining and cinema. Known for its strict no-talking policy and themed events, the theater chain became a haven for film enthusiasts seeking an immersive movie-going experience. Alamo Drafthouse’s emphasis on luxury seating, gourmet food, and high-quality audiovisuals set it apart, creating an experience that streaming services can’t replicate. This focus on experience has become increasingly crucial as theaters compete to attract audiences in a digital age. Sony’s acquisition of Alamo Drafthouse highlights the industry’s shift towards enhancing the cinema experience. By integrating Alamo’s innovative approach with Sony’s resources, we can expect more exclusive screenings and themed events, drawing more consumers back to theaters. In this new era, the key to success lies in making movie-going an unforgettable event, a strategy that Alamo Drafthouse has mastered. Alamo Drafthouse Cinema Sony

1

Washington, DC is built on events—and we specialize in capturing them at Kalorama Studios. I outlined down 4 simple tips and best practices that the Kalorama Studios team uses for every speaker event: #1 — Know the Run of Show — Make sure your photographer knows the run of show and any specific moments that you want to highlight. Coordinate with your photographer specific moments like posed handshakes on stage or off-stage to happen before and after a speaker speaks. #2 — Observe a Speaker's Personality — Photography is all about capturing the energy and the moment. By observing a speaker's personality, you can better predict hand movements and facial expressions. #3 — Standardize Your Process — By knowing all the angles that you are trying to get and building this into your process, you can estimate the amount of time you need to work the room, especially as you wait for the speaker to do the movement or expression you are looking for. #4 — Take Audience Candids — Before, during, and after the speaker speaks are crucial moments for your audience and how they interact with each other and the speaker. Stick around and photograph the speaker interacting with the audience...people are going to surround them and want to talk to them. Looking to elevate photography coverage in-house (aka you want one of your comms team members to take photos), we also run coaching mentorship to help them elevate their game. #EventMarketing

36

2 Comments

Read our latest article on Tips of "Being the Real You on Air". Podcasters check it out!! www.BlackRadioTalent.com

1

It’s #WorldAlbumDay! Music is the universal language that connects us all. 🎶 At Saspod, we love music, so today, we’re celebrating the power of albums and the memories they evoke. 💚 What’s your favorite album? Let us know in the comments! #Podcasting #PodcastNews #Saspod #SaspodNews #Podcaster

5

2 Comments

Diverse voices, shared success! 🌟 Honored to receive positive testimonials from a spectrum of clients, partners, and business owners. Their stories prove the transformative impact of our collaborations. Cheers to the collective journey of growth and shared success! 🤝🚀 #leducentertainment #clientsatisfaction #ClientVoices #SuccessStories #TestimonialTuesday

1

Here’s a quick peek at some behind the scenes footage! ✌️ Setting up for a shoot means always framing your shot FIRST before tweaking lighting. You don’t want to get your lighting perfect, end up not liking your frame, and then have to start all over! Give us a follow to check out part 2! #behindthescenes #setuptour #creatorsupport

2

Free Mammograms

1

We can’t wait to share the exciting things we have planned for you!! Sign up now and be among the first to get the insider previews we have for you! Register here: Southcoastalliance.com #film #filmindustry #filmprofessionals #SCASummit

6

Happy Monday Atlanta!!! Come on over and feel the creative vibes. We’ve got the perfect space for content creators like you! Stop waiting around...book a tour with us TODAY and see your visions come to life! - #theplugatl #theplugatlatlanta #messagingmomentum #dominate2024 #brandstory #contentcreation #digitalstorytelling #onlinepresence4h

1

Check out this 16 page FREE PDF for #Review and #Preview on Blackmagic URSA #Cine #12K LF & 17K 65 . Download it NOW!

5

The radio business is a thrilling rollercoaster, a mad dash of art, technology, and raw human spirit. It’s about seizing the essence of life, broadcasting stories that hit like a gut punch, and creating moments that linger long after the music fades. Rush’s “Spirit of the Radio” isn’t just a song; it’s our anthem. It screams authenticity, connection, and an unyielding pursuit of excellence. To the talent—embrace the chaos. Channel the “Spirit of the Radio” in everything you do. Be the friendly voice that guides our audience through their daily grind, forging bonds that transcend airwaves. Innovate fearlessly, push the envelope until it tears, and shatter the status quo. Your innovative spirit is what sets us apart and keeps us moving forward. Deliver authentic voices, real stories, and raw connections with burning intensity, and our listeners will follow us to the ends of the earth. In this wild world, the spirit of the radio is our guiding light. It sets us apart, propels us forward, and connects us to our audience’s soul. So, let’s be unapologetically authentic, lead with our hearts as much as our heads, and never lose sight of the madness that fuels our greatness. The airwaves are our canvas—let’s paint them with innovation and raw, unfiltered passion, always remembering that authenticity and innovation are our guiding stars. 

28

1 Comment