Ashley Purnell

Looking for a way to boost your press release performance? Two #PR agencies partnered with PR Newswire to maximize their content reach and engagement. Discover how they used PR Newswire's solutions to achieve incredible results!

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In today’s fast-paced digital world, social media has become a crucial marketing channel that can determine a brand’s success. As a leading digital marketing agency, we recognize the challenges businesses face in staying competitive. In this article, we’ll explore effective social media strategies, clarify the differences between organic and paid approaches, and highlight why combining both is vital for achieving exceptional engagement and growth. Check out this article to learn more about the dynamic landscape of social media marketing!

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Check out my latest blog post on the power of loyalty marketing! It’s a game-changer for building deeper customer connections—something every business should prioritize.   Curious about launching a program? Let’s chat!

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Spectrum Reach has levelled up in the streaming TV space! New numbers from the quarterly Nielsen Local Streaming Insights report show Spectrum Reach is at the top of the leaderboard as the #1 Streaming TV product in Cleveland! If you’re not investing in Spectrum Reach’s Streaming TV in Cleveland you’re missing out on nearly 40% of the Non-SVOD streaming viewership. This independent data from Nielsen confirms we are your go-to advertising partner in Cleveland. #SpectrumReach #streamingTV #digitalmarketing

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Lead generation is vital for any marketing team, providing the warm leads that sales need to thrive. While you can’t fully satisfy the demand for leads, a solid strategy makes a big difference. At Advance Ohio, we’ve honed our approach not just for our clients, but for ourselves. This case study outlines our successful outcomes and key strategies. ✨ Highlights: 1. Steady lead flow is essential 2. Effective strategies for success 3. Real results from our efforts Stay tuned for insights to elevate your lead generation! #LeadGeneration #MarketingStrategy #CaseStudy

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Big news today: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. We’re committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. Read more in @Adweek (link in comments) #KrogerPrecisionMarketing @8451 #RetailMedia #Programmatic

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🚀 Key Takeaways from MAICON 2024 🤖 Back from #MAICON2024 in Cleveland this week. Thanks to Paul Roetzer and his team for an incredible conference. Here are 10 themes that stood out (and why) about the future of AI in marketing. 📈💡 1. AI Literacy and Upskilling: The First Step to Success * Why: Without a foundational understanding of AI, teams won’t be able to fully leverage its capabilities, it’s crucial to further education and upskilling now.
 2. Adopt AI or Risk Becoming Obsolete * Why: AI is no longer optional—companies must either embrace it or get left behind as AI-native businesses dominate.
 3. AI as Intelligence Augmentation, Not Replacement * Why: AI enhances human skills, allowing teams to do more with less; it’s not about replacing people, but making them more effective. 4. AI Enhances Creativity: Human + Machine * Why: AI democratizes creativity, enabling marketers to generate more ideas and content, but human ingenuity remains key to producing truly original work. 
 5. Mass Personalization: Delightful vs. Creepy * Why: Customers expect personalized experiences, and AI enables it, but marketers need to find the right balance to avoid crossing the line from useful to invasive.
 6. Master Your Data to Unlock AI’s Full Potential * Why: Accurate and well-structured customer data is the backbone of effective AI, enabling businesses to achieve meaningful insights and personalized marketing.
 7. Customer Experience Over Outputs: AI’s Real Value * Why: While AI can increase speed and output volume, its true potential lies in delivering superior customer experiences and driving outcomes that matter.
 8. Ethics and Trust Are Non-Negotiable * Why: As AI becomes more prevalent, maintaining ethical practices and building trust through transparency will be key to earning long-term customer loyalty.
 9. Prepare for AI’s Legal Challenges Now * Why: Copyright, data rights, and ethical concerns will create legal challenges for years to come, making it essential to stay ahead of these issues through proactive planning.
 10. Don’t Underestimate the Speed of AI Disruption * Why: Job disruption and rapid change are coming faster than most anticipate; AGI is expected in the next 2-8 years, where AI will outperform humans in most cognitive tasks. How will you adapt and take advantage?

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Navigating a busy exhibit hall can be overwhelming. But hearing feedback like this from visitors to our booth? That’s what it’s all about. If you’re looking for an agency partner who truly drives results and brings clarity to healthcare marketing, visit us at #HCIC24! We’d love to connect and explore how we can help your organization thrive. #HCIC24 #UnlockHealth #HealthcareMarketing #HealthcareStrategy #AgencyPartner

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The PR landscape is shifting. Automotive suppliers can adapt to the evolving media environment through the benefits of leveraging earned media in your PESO-modeled PR strategy. Learn more here: https://bit.ly/3R4grLW

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10 years running! Oodle continues to rank high on the list of Largest Web Firms in Cincy. We understand the important role websites play in not only showcasing your brand/offerings but also in maximizing the impact of your marketing campaigns. And we work hard to help our clients achieve their goals by supporting their customers' experiences across their entire purchase journey. #Oodle #WebDesign #DigitalMarketing #Cincinnati

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Modern PR pros have endless tools at their fingertips, but the value of an engaging press release is undeniable. Curious to know why this traditional tool is still a must-have in today's digital age? These 10 compelling benefits show how press releases can boost a PR strategy like no other, from sparking demand to fostering client relationships and more. 💥💪 #PR #pressrelease

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Modern PR pros have endless tools at their fingertips, but the value of an engaging press release is undeniable. Curious to know why this traditional tool is still a must-have in today's digital age? These 10 compelling benefits show how press releases can boost a PR strategy like no other, from sparking demand to fostering client relationships and more. 💥💪 #PR #pressrelease

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Boost your brand's narrative with a multi-channel comms strategy! 📣 Integrated campaigns across 4+ channels outperform single ones by 300%. Check out our toolkit for tips on using paid content placement in PR! 🚀 #PRstrategy #EngagementBoost

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Boost your brand's narrative with a multi-channel comms strategy! 📣 Integrated campaigns across 4+ channels outperform single ones by 300%. Check out our toolkit for tips on using paid content placement in PR! 🚀 #PRstrategy #EngagementBoost

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Boost your brand's narrative with a multi-channel comms strategy! 📣 Integrated campaigns across 4+ channels outperform single ones by 300%. Check out our toolkit for tips on using paid content placement in PR! 🚀 #PRstrategy #EngagementBoost #PressRelease #Fortune1000

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By fostering long-term partnerships with influencers who are aligned with your brand values, you can mitigate risk and uncertainty, tap into a deeper understanding of your shared audience, and build more effective messaging and product strategies.

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Looking to take your content strategy to the next level? 🚀 Discover the power of a multichannel strategy for maximizing your reach and impact. Download the playbook and start building your own strategy today! #ContentStrategy #DigitalMarketing

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