Ashley Faus

Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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Tired of siloed data hindering your ABM efforts? The merger of DemandScience and Terminus is a game-changer for marketers like you. Mike Pastore's article dives into how this powerhouse union creates a single source of truth for your ABM campaigns, giving marketers: -Unified buyer targeting & engagement. -Seamless ABM & syndication activation. -Consolidated reporting across all channels. Ready to break down data walls and boost your ABM success? Read the full story here: https://lnkd.in/eRpXiAfP #marketing #abm #b2bmarketing #demandscience #terminus #datadrivenmarketing #abx

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Why is campaign production so difficult and is there a better way for marketing teams to go to market? If you’ve ever wanted to rewrite the GTM playbook, then you can’t miss our keynote tomorrow afternoon at Echelon X. We’ll share our vision for a more agile, strategy-focused marketing team and demo our prototype, which will help brands and agencies slash production costs and time to market by as much as 90%. See you there! #EchelonX #Protaige #Marketing #AI

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Want to ACTUALLY understand your customers? Delete your buyer personas... and ask your customers MORE. 👉 Stop guessing their problems - add a single question to your checkout flow asking why they chose you (this is gold for marketing copy). 👉 Use quiz funnels instead of generic lead magnets - people love sharing about themselves when you make it fun 👉  Run polls in your Instagram stories (but here's the trick: make the options spark discussion in DMs) Zero-party data can transform your marketing. Start listening instead of just selling! #AI #customerinsights #zeropartydata #marketresearch

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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“It all comes down to one thing -- I have to prove the ROI.” 💰 Now there’s a buyer interview quote we (and you) have heard across every vertical. Reps shouldn’t have to create this fact-based value story themselves. Product Marketing must ask the tough questions to inform a realistic and compelling enablement tool. The process of getting to an effective final product doesn’t have to be feel daunting. Fluvio consultant John Emmitt breaks how to approach ROI calculators 👇 https://lnkd.in/gC4ms3tR

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Why Intent Data is Crucial for B2B Sales? Interest in intent data is skyrocketing, with 80% of B2B brands already leveraging it and another 16% planning to do so within the next year. Here’s why intent data should be a key part of your sales strategy: 1️⃣ Get in Front of the Right Buyers Early Today's buyers are self-guided, completing much of their journey before connecting with sales. Intent data helps you identify interested buyers early, giving you a competitive edge. With 74% of B2B buyers choosing the first vendor to provide value, this advantage is significant! 2️⃣ Find New Actively Interested Leads Intent data not only enhances engagement with your existing prospects but also helps identify new buyers actively seeking solutions. 3️⃣ Prioritize Leads Effectively With buyer intent data, you can identify those who are researching the topic. This insight allows your sales team to focus resources on the right accounts, optimizing both marketing and sales efforts. 4️⃣ Create Hyper-Personalized Content Intent data reveals prospects’ needs, interests, and pain points. Use these insights to craft hyper-personalized messaging, from tailored product recommendations to customized email campaigns. The more relevant your content, the higher the chance of conversion! Harness the power of intent data to elevate your B2B sales strategy and drive meaningful engagement! (Source:https://lnkd.in/d4BANS6d) #B2BSales #IntentData #SalesStrategy #LeadGeneration #Personalization #ZenBee

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If your platform has an offers program what’s your experience with direct ad deals vs. ad networks? Bad? Ok? Amazing? Here’s why we know direct deals matter: 1️⃣ Better Rates By cutting out the middleman, you negotiate higher rates and keep more of the revenue for yourself. 2️⃣ More Control Direct partnerships give you flexibility to tailor the ads and offers to your audience’s interests, keeping them more engaged. 3️⃣ Sustained Growth A steady flow of direct partnerships can lead to long-term stability and consistent income. Platforms that rely on third-party networks may be missing out on huge revenue potential. If you’re serious about growing your monetization strategy, it’s time to focus on building those direct relationships. #DigitalMarketing #AffiliateMarketing #SalesStrategy #RevenueGrowth #BusinessGrowth #AdTech #AppMonetization

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It's {{current year}} -- are you still using single data providers? There's a lot that goes into a world-class GTM motion (the offer, the messaging, nurturing relationships, etc.) but it all starts with the data you have on your leads With accurate, live CRM data enrichment, you can: 1) Segment leads into the right buckets 2) Craft personalized messaging that resonates 3) Effectively nurture relationships along the sales pipeline "Garbage in, garbage out" -- With bad, sparse data, even the best teams are starting with one hand tied behind their back... more maybe both. Your best data provider simply can't be better than: Your best data provider + Multiple other providers from laid on top of it, at variable cost + AI web scraping that can fetch live data Teams often buy access to additional providers to tape together solutions that exceed 6 figs annually across 5-10 platforms. That's immense amounts of time and money spent on just getting the right emails and phone numbers... 👀 This is your sign -- it's time to {{call to action}} at clay.com

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Multi-touch attribution doesn't tell you what drives new revenue. It's not causal. And when you're staring down potential budget cuts, it's not the best way to determine what platforms or tactics to cut. Want to learn how we recommend finding areas to chop in a budget cut? Watch our latest episode of The Hypothesis on YouTube or listen on Spotify or Apple. #PerformanceMarketing #GrowthMarketing #MarketingMeasurement #MultiTouchAttribution

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The ‘M’ in GTM strategy may mean ‘market’, but today, CMOs have been side-lined to just promotion. Here’s why 👇 In the past, CMOs owned all of the 4Ps across Product, Pricing, Place, and Promotion. That’s no longer the case and if you’re a senior marketing leader looking to secure a boardroom seat, it has to change. Find out how you match up to the 311 B2B CMOs surveyed for our ‘Building the Board-Ready CMO in B2B’ research report for go-to-market connectivity below! https://lnkd.in/eqvXxcTG NewtonX WARC | #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

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❌ Are Your CTAs Being Ignored? It’s a Common Problem with Big Impacts. ❌ You’ve got traffic, you’ve got engagement, but your Call-to-Actions (CTAs) are collecting dust. When CTAs don’t get clicks, conversions take a hit. Solution? Test more compelling, visible CTAs. 🎯 Try bolder colours, action-oriented language, and strategic placement above the fold. Small tweaks to visibility and messaging can drive users to take action where it matters most. Make your CTAs impossible to ignore. #CTAOptimization #DriveConversions #CRO #conversionrateoptimization #DTC

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Despite the proven power of account-based marketing, early-stage pilot programs can sometimes fail to deliver results. So why do ABM programs sputter? 1️⃣ A lack of cross-functional alignment derails progress. Without shared goals between sales, marketing, and leadership, ABM becomes a disjointed effort. Misalignment also makes it hard to prove ROI and expand the program. 2️⃣ Companies try to boil the ocean from day one. Launching at scale prematurely overwhelms resources and muddies insights. It's smarter to start small, refine the approach, and expand strategically. 3️⃣ ABM operates in a silo, disconnected from stakeholders. When key players like sales don't provide input or feel ownership, the program loses momentum. To drive ongoing success, constant collaboration is essential. But with the right approach, you can finally get your ABM pilot soaring. Join Meg Noonan as she shares how she launched an ABM pilot program at Veracode which was able to generate pipeline and prove ROI extremely quickly. Tune into the latest ABM MBA class airing tomorrow, May 29th at 12PM ET | 9AM ET Register here: https://bit.ly/3R2frrM PS: Our friends at Reachdesk will be giving away limited edition ABM MBA merch to 3 students who attend live!

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64% of B2B marketing leaders don’t trust their own measurement systems. Marketing’s credibility hinges on data and insights, yet poor alignment with organizational objectives leaves marketers measuring the wrong things. It's time to ditch outdated sourcing metrics and refocus on what truly drives business growth. Is your marketing team measuring what matters? 📊 Forrester | Ross Graber | #MarketingStrategy #DataDriven #B2BMarketing #MarketingAnalytics #MarketingMetrics #BusinessGrowth #Activate_ms

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Brands, chances are your local partners are wasting their ad spend. Due to things like: - Google auto-optimizing for maximizing clicks - Turning on the partner network to lower the CPC ❌ Don't let this happen. Partners most likely are not seasoned marketers. Assist them with the knowledge, resources, or campaigns to ensure your partners are set up for success. Help them focus and report on real KPIs like cost-per-lead or Revenue 🤑 Catch all episodes here - https://lnkd.in/gsRte-7n

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When it comes to ABM, many marketers believe that success hinges on buying expensive software like 6Sense and Demandbase. But that's not the case. The true keys to #ABM success are skills, creativity, resourcefulness, and a scrappy mindset that leverages technology to scale efforts. You don’t need to spend a fortune to achieve your ABM goals. Focus on honing your abilities and using the tools at your disposal effectively. If you're interested in learning how to initiate ABM and execute it effectively (even on a budget), take a listen to 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM on the Digital Banter #Podcast - link in comments.

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Rather than struggling to calculate revenue-based returns, build your measurement strategy around the full business value of content. In this Chief Content Officer article, get expert advice and examples from: Michael Estrin, Richard Murphy, Annie Granatstein, Tiahn Wetzler, Tiffany Muriel, Andy Crestodina #ROI #ContentStrategy

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87% of revenue leaders are still wrestling with their funnels.   If your funnel feels more like a leaky bucket, it's time to take notes. From cross-functional chaos to garbage data (we’ve all been there), this post is packed with golden fixes for those funnel fumbles!  No need to live in funnel nightmares—learn from these 10 common mistakes and turn that leaky bucket into a revenue machine discussed by Neil Sarkar #revops #salesfunnel #revenuegrowth #b2bmarketing #salesstrategy #leadgeneration

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