Asha Dickens

Hey #Chicago what do you say, come listen to how Resonate + Havas Edge win today. I'm excited to be speaking tomorrow on Data-Driven Storytelling: How Marketing Leaders Leverage Data to Drive Growth. Register here: https://lnkd.in/ghP72_2P. #AI #data #consumerinsights #growthmarketing #datadrivenmarketing #futureofmarketing #performancemedia #mediastrategy #mediaagency #resonate #havasedge

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Illuminate your brand's story with captivating video marketing tailored to Minneapolis audiences, sparking emotion and fostering connections that go beyond words. 🎥✨ Let's create videos that captivate - contact us to get started! 🌐 https://lnkd.in/gHeHFf9i #promotech #promotechseo #promotechdigital #MinneapolisSEO #OnlineMarketingServices #SmallBusinesses #TrustedExpert #ClientReviews #SEO #ReputationManagement #SocialMediaMarketing #VideoMarketing #PPC #WebDesign

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There has been a lot of really thoughtful commentary on the state of the creative business in Detroit, by Lianne and adam j. wilson and others. I stayed up last night, thinking about all of this and here are a couple of extra thoughts: 1) It's not just the marketing community that's hit, it's everyone in the region. These are middle class and upper middle class jobs. These are the jobs that restaurants in Birmingham, Royal Oak and Grosse Pointe count on. These are the jobs that prop up the real estate economy in Pleasant Ridge, Farmington Hills, and Plymouth. These are the jobs held by the shoppers in Troy or at the new stores downtown. This is a good chunk of Detroit's economy. So, if you're here in town and you feel the stress levels rising, be kind, be generous, be patient. 2) A Detroit Auto Agency isn't what most people think it is, it certainly isn't what I thought it was when I moved here from Brooklyn. Some folks are from Detroit, some of them are from Brazil, London, New Jersey, and San Francisco. No matter where they are from, they were hired because they have skills, some of them have mad skills and all the Effies, Lions, and Addys. The marriage of global creative strength and institutional knowledge about how to sell cars has created a unique regional expertise. This is the reason car accounts generally come back to Detroit. 3) This market has been so disrupted over the past fifteen years by everything from bankruptcies to agency roster changes, that by now, to a great degree, the wheat has been separated from the chaff. If you're working in an agency in Detroit right now, odds are you're pretty damn good. Which means you can and should approach the market with confidence. 4) It's a tough and anxious time. I wish Lafayette American was a monstrously big agency and we could pull everyone on board. But then I have to remind myself that this has never been our model. We've always wanted to grow slow, flexing and rolling with freelancers and partners. So, that said, if you're interested in freelancing with us, please reach out at [email protected]. We will also work to alert people through the @gigalert alert. So, stay alert :) 5) In the words of one of my heroes, Yvon Chouinard, "It's not an adventure til something goes wrong." Amid all the stress, stay open to new paths and new opportunities, keep flexing your muscles, make ads, be creative, express yourself, stay connected to those you respect, and, above all, stay positive with those you love. Onward.

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Patrick Horbas and Eric Hansen provide some context for BBDO MW's new work for Hormel Foods' innovation, Planters Duos. I like the ads, and I love the product. See The Clios Muse article below. #snacking #foodmarketing #innovation #nuts #creative #advertising

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As Pride Month approaches, many brands are reconsidering their strategies. Recent trends show a shift towards more subtle celebrations, driven by rising backlash against “rainbow-washing” and increasing scrutiny over genuine support for LGBTQ+ communities. 📉 What’s Changing? • Consumer Sentiment: There’s growing consumer awareness and demand for authentic representation and support. • Risk of Backlash: Brands face criticism for superficial gestures that don’t translate into meaningful action. 🤔 What Can Brands Do? • Authenticity: Ensure that Pride campaigns are backed by real, year-round support for LGBTQ+ rights. • Internal Policies: Reflect the values you promote externally with inclusive workplace practices. • Long-Term Commitment: Build ongoing relationships with LGBTQ+ communities beyond June. #PrideMonth #BrandStrategy #LGBTQ #Authenticity #Marketing

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Incredibly proud to have collaborated with Schizophrenia & Psychosis Action Alliance on meeting design, facilitation, and reporting for their inaugural SPRING 2024 Summit. The report, Roadmap to Recovery, charts a course to transform our broken system of care, created through the groundbreaking collaboration of 125 stakeholders – including those diagnosed with #schizophrenia and their care partners; clinicians; judges; and community leaders.  What I love the most about the SPRING 2024 Summit is its multi-stakeholder model. People who live with the disease are often overlooked in efforts to identify solutions, yet all of these perspectives are critical if we are to effectively improve the schizophrenia journey. “Working together with all of the stakeholders who play a role in the diagnosis, treatment and support of people living with schizophrenia – with the voices of those living with this severe brain disease ringing the loudest – we will deliver on a roadmap designed to shatter the barriers to treatment, survival and recovery.” Kudos to S&PAA! Read the full report here: https://bit.ly/3YEHcev and join the vital movement toward a more inclusive and effective system of care.

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This episode of the Pat on Brands Podcast with Audrey Skhosana as our guest is one of the most viewed on the Pat on Brands platform. Find out why https://lnkd.in/dJ7xNX9v #HeritageMonth #HeritageDay #PatonBrands

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Looking to help your Chicago brand thrive? 🌟 Discover how digital marketing can boost your visibility, drive traffic, and increase sales. From local SEO to influencer marketing, we’ve got the tips you need to succeed in the Windy City. 👉 Check out our latest blog to learn more! https://lnkd.in/g4k8vUwh 💡 Ready to grow your brand? Contact Hoopla Digital Marketing today and start your journey to digital success! 💼 #DigitalMarketing #ChicagoBusiness #BrandGrowth #LocalSEO #PPCAdvertising #EmailMarketing #InfluencerMarketing #ContentMarketing #MarketingTips #HooplaDigitalMarketing

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The US election will have a wide-ranging impact on healthcare, specifically as it relates to the fair price of drugs. Get the facts from our expert panel and learn what this means for you and your family. Register for our webinar today. #USElection #HealthPolicy

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Were you there? https://okt.to/UHgChW Last week, Emily Flannery, Meredith Post and Kyle Schutte glimpsed the future of the snacking category—and the shifts coming are tectonic. If you’re a leader in snacking CPG, click through and watch our experts’ take on the consumer behaviors disrupting the space, the brave brands keeping up and how to reorient your business to drive future obsession. Watch it right here: https://okt.to/ZgSGeX #futureofsnacking #snackingcpg #snacksandsweets #CPGtrends

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This is why consistency matters. If your teams are making their own off-brand decisions in the name of “creativity,” 9.9/10 times they need more consistency and stronger guidelines inside which to create. It feels counterintuitive, but we see it time and time again. Establish a strategy that’s different from the other guys, matters to your target (not everyone, just the right ones) and true to your business strengths. Then stick with it. Getting tired of it? Stick with it. That’s when it’s starting to work.

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In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

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Now more than ever, VOTE WITH YOUR WALLET. 83% say brands should do more than just talk about their values—they should act on them. And consumers will buy the brands that align with those values in action. Now more than ever. #BrandPolitics # #SocialIssues #MakeGoodMoney

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We create transformational storytelling to catalyze change and help positive happen.   A brand strategy and marketing communications firm, Florville Catalyst turns the art and science of transformational storytelling into effective visual experiences that connect, inspire, motivate, and compel audiences to take action.   Trusted by leading brands, we provide effective solutions to your marketing challenges, helping you turn arid into fertile, rough into steady, complex into simple and stress into calm.   Learn more at https://florville.com    See how Florville can be the catalyst that turns your goals into measurable results.   #BrandStrategy #BrandExperience  #BrandEquity  #BrandLeadership #VisualExperience  #Storytelling #TransformationalStorytelling  #VisualStorytelling #PositiveHappens

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We create transformational storytelling to catalyze change and help positive happen.   A brand strategy and marketing communications firm, Florville Catalyst turns the art and science of transformational storytelling into effective visual experiences that connect, inspire, motivate, and compel audiences to take action.   Trusted by leading brands, we provide effective solutions to your marketing challenges, helping you turn arid into fertile, rough into steady, complex into simple and stress into calm.   Learn more at https://florville.com    See how Florville can be the catalyst that turns your goals into measurable results.   #BrandStrategy #BrandExperience  #BrandEquity  #BrandLeadership #VisualExperience #Storytelling #TransformationalStorytelling  #VisualStorytelling #PositiveHappens

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We create transformational storytelling to catalyze change and help positive happen.   A brand strategy and marketing communications firm, Florville Catalyst turns the art and science of transformational storytelling into effective visual experiences that connect, inspire, motivate, and compel audiences to take action.   Trusted by leading brands, we provide effective solutions to your marketing challenges, helping you turn arid into fertile, rough into steady, complex into simple and stress into calm.   Learn more at https://florville.com    See how Florville can be the catalyst that turns your goals into measurable results.   #BrandStrategy #BrandExperience  #BrandEquity  #BrandLeadership #VisualExperience #Storytelling #TransformationalStorytelling  #VisualStorytelling #PositiveHappens

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Is there a financial case to develop great creative? Yes! Listen to this podcast and learn how developing strong, memorable creative can save a lot of money on media spend. https://lnkd.in/gkrVivUT

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