Christopher Weaver

T-level drop-outs switch to courses due for axe https://lnkd.in/eBe9NfrZ Well this is not looking good at all and I feel quite a shamed of what the government is doing, to these level 3 course is just not on at all because we need these level 3 and level 2 vocational courses because they are vital for people that are neurodiverse but also for people who don't want to do A levels, but the biggest question is have industries asked for T levels or has someone just woken up one morning and had the bright idea of let's great these T- levels and slows get rid of vocational courses, because this is becoming more and more concerning everytime and I do think, it is about that everyone in the creative industry and in other industries too make noise because we all need to stand up and say this is not going to work and we need to keep the vocational courses because they help people that struggle academically subjects get to university and not just that helps people that are neurodiverse too so please make as much noise as possible about this and also write to your local MP too because we can loose vocational courses because they are vital to students and young people too. thankyou

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Getting a new website for your established business might not be as much hard work as you expect. Case study: VI Northern has been trading for three decades and has a great reputation as a trusted and expert supplier of equipment to the broadcast industry. But their website was letting them down. It looked outdated and was no longer meeting their needs. As they specialise in state of the art equipment for a very creative industry they needed a new website that looked completely contemporary and would appeal to their visually savvy clients.  ​ They were concerned that getting a new website for their long-established business would be complicated and time consuming. ​ "We were worried it would be too involved changing the website, and yes there was a lot to do, but not as much as we expected and the initial discussion on design for the new website came together very quickly." They needn't have worried and now they have a website which is designed to appeal to their ideal client. "Your communication was very good. The design came together very quickly as you understood what we were after, and understood the marketplace we work in and the audience we wanted to appeal to. We would 10/10 recommend you"

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The second Deeptech Labs Demo Day, NG Studios with Northern Gritstone, was well worth the three train journey up to Leeds! We kicked off the afternoon with a fireside chat between Miles Kirby and Eben Upton of Raspberry Pi, discussing the company's journey from the land of academia through to the heady heights of an IPO. Nostalgia squared for me, as they discussed reinvigorating the Computer Science Department. When I graduated, I was actually the only girl in the entirety of the University of Cambridge studying Computer Science! We then heard from the NG Studios cohort of five companies: • NIQS Tech: Dr Nicholas Furtak-Wells presented their wearable glucose sensor for diabetes management, pursuing the routes to market path of a medical device, with longer term plans for a consumer wearable • PhovIR Technologies: a chip-based optical sensor with a plethora of material identification and analysis applications: Tim Echtermeyer discussed the initial plans for agritech and gas sensing beachhead markets • ReNewFood: Matt Hutchinson told us all about the company's protein-based flavouring ingredients, made possible by precision fermentation, and how the business plans to expand from flavours to sweeteners and beyond • CCU International: with its carbon capture solution already in production, and on display outside the venue, Beena Sharma presented the plans to not only capture carbon before it even reaches the atmosphere, but also how it can be packaged and resold • Instruct3D: Henry Saunders discussed the additive manufacturing sector, aka 3D printing, and how their solution helps improve quality of manufacturing while also reducing the time taken All of these businesses not only have ambitious plans, but articulated them in a compelling and coherent fashion, and it was a pleasure to have played a tiny role in mentoring them during the 12 week NG Studios programme, most specifically on the subject of value propositions. While up there, I also had the pleasure of catching up with some of the previous cohort, including Auxetec Limited and Cavero Quantum. Bring on the next cohort. I'm ready, willing, and I like to think a little bit able too... _____________________________________ Strategy advisor and marketing mentor to deeptech and high tech businesses and the wider tech ecosystem, bringing the essential marketing mindset 360° Marketing email link in profile header!

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📱 Short-form video? For your business Here is a short form video we created from our visit to SP Training and Cumbria Training Alliance as an example. Why short-form video? With attention spans shrinking, short-form videos are more effective than ever at grabbing viewers’ attention. At Brian Austwick Photography, we go beyond just promotional videos for your website. With extra footage, we create engaging short clips that are perfect for social media – giving you versatile content that resonates. 🎬 Why Choose Us? Sure, you can shoot a quick video on your phone, but we bring expertise and top-notch software to make your short-form videos genuinely captivating. We know how to make your content stand out and connect with your audience on a whole new level. Benefits of Short-Form Video: ✨ Immediate Engagement: Eye-catching clips that hook your audience in seconds! 🔄 Highly Shareable: Short videos are perfect for sharing, helping to expand your reach. 📲 Platform Versatility: From Instagram to TikTok, short videos thrive across all major platforms. Let us create video content that works for you – from full-length promos to snappy, shareable clips. We've got you covered! To book a free 30 minute consultation click here. https://lnkd.in/efkmxnCH #ShortFormVideo #EngageYourAudience #VideoMarketing #SocialMediaContent #VideoProduction #ContentCreation #ShareableContent #SocialMediaVideos #DigitalMarketing

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GOOGLE LOVES AN INTERACTIVE WEBSITE... and so do your website visitors too. A great way to make your website more engaging and interactive is to add a short video. Video helps communicate the benefits of your services to a client in a quick and easy to understand format - not only that, video helps build relationships, tell your story and show the benefits of what you do in a way that your client can understand in a few seconds. Video is also great because it can be watched and enjoyed on the move - it can say a lot in a very short space of time, and be easily consumed by your website visitors. 😎 Keep videos short, make your message brief, easy to understand and focus on the benefits your provide for the client. Don't try to explain everything, remember that your video and website for that matter are just the first steps in the customer journey. 👉 For example, car manufactures use video on their websites to create excitement and desire for a particular model. Their videos focus on a few key benefits to the potential client, then finish with a simple call to action to either leave their email address to receive a brochure or book a test drive. The video is just leading a website visitor to the next step in the customer journey of booking a test drive, they aren't trying to sell everything in the video, just create desire, excitement and move the visitor a step closer to buying. I know this all to well as I've been looking at new cars myself for the past few weeks, I even went to a dealership in Edinburgh on Saturday after watching a video for the new Genesis GV70, the video did its job and took me to the next stage in the customer journey. Google has said in its Helpful Content Update and White Paper that it is looking for websites with video. This is one of the many interactive and additional elements that you can put on your website to help better connect with your clients and also help you rank better in the search engine results. ➡️Check out my Photography Website Guide Book called "HELP!! MY PHOTOGRAPHY WEBSITE NEEDS MORE CUSTOMERS" on Amazon - it will help you build a website that converts visitors into customers in simple and easy to follow steps. #creatingsuccessfulphotographers #photographybusiness #photography #success

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Choosing between broadband options? 💻 This guide can help you speed up the process and make the right choice for your business. BusinessComparison #Broadband #Business #BusinessTips #BusinessNews

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Ok so this is completely mind blowing. We have generated a blog post on our website about why it’s important that customers use a Drone Services company that is a Registered Limited Company. That’s pretty standard stuff, but as an experiment we tried running it through the brand new AI tool from Google - NotebookLM. Here’s the result, it’s totally amazing. https://lnkd.in/ePttzkix #ai #amazing #technology #podcasts

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Some answers to some FAQs I've been asked this week about the Selfie No to Selfie Pro course! What happens if I can't make one of the LIVE trainings (which are Tuesdays 10am, starting 17th for 6 weeks)? 🤩 They are recorded and available to rewatch in your resources folder which is shared through the course Facebook group. You can also always tag me in there with any questions at any point. Is there a payment plan? 🤩 Yes! You can in one payment or split it in. 3 across 3 months. Where do we share our photos for your feedback? 🤩 There's a private Selfie No to Selfie Pro Facebook group where you'll post your tasks, you get "lifetime" access to this group so even when our 6 weeks are finished you can continue to ask for help and share what you're creating. I also take part in the tasks too! And share photos of my set-ups and videos to help explain the more technical bits. Hope that helps! If you've any more, put them in the comments. And to secure your spot - only 6 spaces left now, sign up here: https://lnkd.in/ee3GDUZi Doors close Sunday 15th (tomorrow!) at midnight.

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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗯𝗲𝗲𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗶𝗺𝗲 𝗹𝗮𝗽𝘀𝗶𝗻𝗴 𝗮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁? 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆! Due to further investment and a couple of projects coming to an end, I have decent availability for time lapse cameras at the moment. These cameras don't stay on the shelp for long so if you are considering having a project covered with tie lapse, do drop me a line. Our cameras are all 4G enabled and solar powered - we give our clients access to a richly featured web-based portal which allows visual checks to be made on your site when they are far away - saves resource for when site visits can be avoided. Drop me a DM if you'd like to find out more about how time lapse can help with your marketing efforts. #timelapse #constructionmarketing #ukconstruction

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I'm getting right down into the nitty gritty of keywords today. Working on a controlled vocabulary for my client, the National Trust. They share the same challenge many organisations face: How can we make it easier for people to find content, so they can quickly and easily locate relevant images for marketing, social media and internal communications? I love to simplify complex things. And so, here's a simple illustration of how the keywords we 'input' allow customers to 'retrieve' relevant assets. It's curious to me that when we talk about usability, we often default to the person who is 'retrieving' the information, in my work, this would be my client's end users. There is naturally a heavy focus on how users search, because if we know that, then we can serve up what they asked for. But, in order to 'retrieve' you first of all need to know how to 'input'. In other words, you have to understand how to keyword if you want your users to be able to search effectively. Moreover, keywording is often dubbed "tagging", which to some degree devalues the meaning. To tag is to quickly assign your mark, it's not associated with patience, understanding and craft. It's easy to see why keywording falls lower down in the requirements list when implementing a Digital Asset Management system, than elements like governance and reporting. It's understandable to need to track asset usage, and create data around key performance, however this is all underpinned by keywords. The keywords we add to assets are what make then searchable. The more searchable an asset is, the more value it has for your organisation. If you want to reduce costs associated with asset re-use, or improve customer engagement through segmenting content for specific audiences, then elevate the value of keywords, and know that keywording is what powers your search engine. I recently heard Ben Chan from Adobe speaking about this on a panel hosted by metadata extraordinaire, John Horodyski at the DAM conference. Ben said that "every organisation needs a DAM librarian", and I was furiously nodding in agreement; and I was not the only one. To harness the power of metadata you must first acknowledge the role keywords play, and assign greater importance to the keywording process in the digital content lifecycle. #DAM managers, #librarians, #archivists and #metadata folks, are you nodding along with me? #ClemencyKeywording #DigitalAssetManagement

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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Thanks so much Billie Jo Konze for mentioning the V123Pros in your latest blog post! Not getting booked? Give this a read! I can vouch for the importance of diagnosing the real problem before throwing money at solutions. A shiny new mic won’t fix a lack of acoustic treatment, just like another course won’t solve fundamental skill gaps. Success in VO is a mix of technical mastery, ongoing training, and relentless self-promotion—not quick fixes. The advice to consult experts is spot on; getting an informed perspective saves time, frustration, and resources. Great insights! 👏👏👏 Find it here: https://lnkd.in/gsj2EwQS

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How do you set your day rates? Do you use industry standards, ask peers, or take what organisations offer? Introducing the Creativity Consultant's Freelance Day Rate Calculator – the ultimate solution for creative industry consultants and aspiring freelancers alike. Tired of the guesswork when determining your day rate? Look no further! Our online downloadable spreadsheet provides accurate and reliable income estimation. It allows you to work out if you are charging enough currently to bring in enough money to pay all your bills and expenses (even the fun stuff) and you can also work out your future rate if you wish to work less hours, or planning a change in your personal or business expenses. Whether you're a seasoned consultant or a budding freelancer, this tool will revolutionise the way you calculate your rates. Say goodbye to uncertainty and hello to financial confidence! 🔗 https://lnkd.in/eN_QEJtu #FreelanceLife #CreativeConsultant #DayRate #FreelancerTips #KnowYourWorth #CreativeIndustries #TheCreativityConsultant #PricingStrategy

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Prior to today - the Previous Elementor Course was locked for New Elementor Course Members. But that meant that some would miss out on the following covered in the Previous Course. - Gridbuilder Filters - WooCommerce - Rank Math & SEO Tips Well now, you all get it! Anyone who purchased the Previous Elementor Course can already access the New Elementor Course. Anyone who purchased the New Elementor Course can now access the Previous Elementor Course (the link is on the Courses Page). You all win! https://lnkd.in/epeUYGpj

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What Is The Purpose Of a Pre-Session Consultation? How Does It Work? Why It Is Essential For Your Photo Shoot? Today I was delighted to have my first in-person Pre-Session Consultation in my office and studio, here in Cornwall - another lovely milestone, for me! So what's involved in this meeting, and why I believe it is vital for the smooth running of your session? 🌟The Purpose: To meet you, to find out about you and/or your brand, (depending on the type of photo shoot you have booked), to talk about styling and expectations. It's a way to connect and get to know each other, rather than going "cold" into a photo shoot. 🌟How It Works: We can meet on Zoom or in person - and this is wholly dependent on your distance from the studio, and our mutual availability! The meeting can take anything from an hour to two, and it is very relaxed. 🌟Why It Is Essential: I have been offering these client meetings for some years now, and they were a big part of my relationship with my wedding clients. I simply could not imagine having turned up to photograph a wedding without having gotten to know my couples, and for that same reason I cannot imagine photographing your Portraits or Branding Session without getting to know at least a little about you, your thoughts, and your expectations. For practical reasons we will also talk about styling, from outfits to make up and grooming. All of this adds up to ensuring your photo shoot will be a success! ❤️The Pre-Session Consultation, via Zoom, or in-person, is available to you as a client and it is part of my ongoing and unwavering commitment to providing an end-to-end service, and to making your Photo Session Experience a positive and enjoyable one! If you would like to find out more, and discuss what I can offer you and your brand, send me a DM and let's schedule an informal chat. ---------------------------------   👋🏻 Hi, I'm Andrea! 📸 Professional Portraits & Branding Photographer. 🤔Want to find out more about my services and about working with me? 📨Send me a DM, or visit https://lnkd.in/e8YP-Wur 💌Sign Up To The Newsletters: Business - https://lnkd.in/ePH_6rqN Portraits - https://lnkd.in/eCcvPx5i ✔️Let's connect! #consultation #photographysession #customercare #endtoendservice #lookingafteryou #portraitphotography #brandingphotography #openforbusiness

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🙂 Some feedback from a new client yesterday: "Many thanks for the session yesterday, it was a really constructive exercise. I think with your help we’ll be making some very positive steps that will translate to better searching in the new system." This follows a working meeting in which we reviewed the results from a user survey to establish how people need to search their DAM (Digital Asset Management) system, and how best to configure the new DAM for the organisation's evolving needs. And - the word "evolving" is key to reaching your goals with DAM, because assets will come and go, business goals will change, and imagery will continue to adapt to the times. 🤗 I'm in my element now for the next few weeks, as I create a controlled vocabulary and taxonomies relevant to the specific organisational requirements. What does "better searching" look like for you? Random photo from 2000 of me trekking in the Annapurna Sanctuary in Nepal with absolutely no idea what I was going to do for a living once I returned to the UK! I ended up getting my first job at Getty, and discovered keywording. #ClemencyKeywording #Metadata #Taxonomy #DigitalAssetManagement ---------------- I help organisations develop keywording and metadata strategies to improve search relevance for digital media, saving time and money, and increasing the value of assets.

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Low Light Portraits: Use soft street lighting for night portraits. A gentle light from the side adds mood, and it’s flattering too, perfect for those atmospheric Leeds portraits. https://www.rfr.bz/ldace6f

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