At Wednesday’s TechCrunch and StrictlyVC NYC event, Marc Lore shared a playbook for scaling a business that isn’t just a startup lesson—it’s a masterclass in making every detail count. Lore isn’t about growing for growth’s sake. For him, scaling means making each element bulletproof, so his company doesn’t just expand; it becomes unstoppable.
First, Marc tackled execution. Wonder’s kitchens, for example, only use electric equipment—no hoods, no gas. Why? Efficiency, precision, and control. Every piece of the operation is streamlined to handle complexity at scale, making each move intentional, crafted, and ready to flex.
But execution? That’s all about people. Marc hires rockstars—the relentless, the curious, the driven. And he doesn’t just throw them into roles; he builds a culture that lights people up. Once he’s got top-tier talent, he sets them up for growth. Think Taekwondo belts for career progression. His team knows exactly what it takes to climb, and that transparency fuels them. People are his engine, and he keeps that engine tuned for peak performance.
Marc’s organizational structure? It’s built to evolve. Most companies create an org chart and leave it at that. Marc’s constantly adjusting to keep structure aligned with the mission, knowing rigid frameworks break under pressure. For him, scalability isn’t a buzzword; it’s a structure that grows with the company’s needs, keeping people, projects, and strategy in tight sync.
Then came his approach to risk. In Marc’s world, the worst move is standing still. His “risk spectrum” philosophy makes boldness a survival tool. Marc knows that in startups, embracing risk isn’t optional—it’s how you stay alive and make it big. Doing nothing? That’s the real danger.
Transparency is his secret sauce. Marc’s not locking plans away; he’s laying them out and setting high expectations. When everyone knows the play, people act like owners, not employees. This clarity doesn’t just build loyalty; it builds an unstoppable team.
And here’s the big one: culture. Marc’s strategy is all about people who want to change the game. He’s not hiring placeholders; he’s hiring stars who step up, take ownership, and thrive in a high-ambition, high-standard environment. For Marc, culture isn’t an afterthought; it’s the core of his company’s strength and scalability.
Marc’s lessons aren’t for those looking to skip steps. This is a roadmap for those ready to build something lasting, something big. At the end of the day, if you’re ready to take risks, be bold, and put in the work, Lore’s approach is the real deal.
#Founders #Entrepreneurship #Scaling #FounderLessons #LeanIn #Growth #GrowthMindset #ExecutiveLeadership #Startups #StartupGrowth #TechEcosystem #StartupEcosystem #AlwaysBeLearning #Startups
2