Armando Leduc

Scaling your agency isn’t about doing what you do now…but with more clients. (It’s also not about burning out with the hope of a payout someday) → It’s about intentionally building a business that has room to grow. If you want to scale, you have to change your business… Shifting your role from doer > leader Changing your strategy from reactive > proactive Optimizing your process from haphazard > codified Deciding your income should go from uncertain > deliberate And letting go of what you know and what’s worked so far is hard. It becomes a comfort zone - but growth requires change. If you’re ready to change so you can clear your path to $1m, DM me CHANGE (or bonus points for sending your favorite song lyric with CHANGE in it…).


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Staying on top of market trends isn’t just for show—it’s your edge as a freelancer. When you know what challenges your industry is solving, you’re not just offering services—you’re offering solutions your clients didn’t even know they needed. #FreelancingTips #MarketTrends #Quote #Solutions #SelfEmployed

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Scaling your agency isn’t about a massive budget. It’s about knowing how to do it right. Too many agency owners rely on referrals and think that’s enough. The reality? Referrals work—until they don’t. If your growth is based on someone else sending you clients, you’re not in control. That’s a problem. To scale, you need to take charge. Once you hit the ceiling with organic growth (and trust me, you will), acquisitions become the next step. Smart, strategic acquisitions. But it’s not about scaling for the sake of it. It’s about stacking value and making moves that add real strength to your business. Don’t wait until it’s too late. Get ahead of it now. Ready to talk strategy? Let’s connect.

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I’m afraid to say, there is such thing as viral content And a lot of it does not cross over with content that can be sponsored No matter what is said about high quality being what goes viral I bet your bottom dollar that 99% of viral posts are still stupid short videos with no value The issue? These posts are very hard to sponsor, Brands want something they can attach their name to. But it’s hard to find that in a dancing cat video. Or a 10-second meme. So please don’t bother counting this in your average view data :) #influencermarketing

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Do you realize your off-stage work can represent 30 to 50% of your income as a keynote speaker? Diversifying your income as a speaker can provide financial stability and growth by creating multiple revenue streams. I created a cheat sheet with 10 strategies to achieve this. Leave your name in the comments or DM me, and I'll send you a free copy. Curious about monetizing your work as a keynote speaker? Follow me for more insights! I'll start shipping free newsletters, webinars, and ebooks this month to help keynote speakers. Sign up via the link in my Bio. #SpeakerBusiness #KeynoteSpeakers #PublicSpeakers #ProfessionalSpeakers #MotivationalSpeakers

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TIP OF THE WEEK: Have you ever considered creating a blog? Blogging is an excellent content marketing tactic which can increase your company’s online visibility. It can drive potential clients to your website and introduce them to your products and services. Be sure to start with a plan for your blog – what will be the focus and what are your goals for the blog, how will you monitor blog engagement, what blogging tools might you need, and how will you promote your blog? Likely you won’t see a huge jump in traffic to your blog and website right away, but if you keep at it and keep tracking and adjusting your marketing plan when needed, the benefits will begin to add up. #blogging #blog #marketingtools #marketingplan #pivotgrowthpartners #pivotgrowth

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#1. The first thing is that you really need to know who you serve, because your content and everything you do will be tailored to them. #2. Your clients might not need what you offer. You need to know what gets them excited, their wants and their needs. Offer something that actually fills these wants and needs. Sometimes you think you know what they want, you present it to them, and they refuse the offer. Do your research to know what your clients actually need. What offer would stand out that they would definitely buy? #3: Make your offer simple to understand. Remember, your prospects are not looking for you, you are the one looking for them. And as such, they may not even know that your business or company exist. Also, they may not know that they need your service or product yet. They are not your colleagues, they are your prospects. Help them to understand in simple language what you offer. Grade 6 English level works really well. So, don't push them away with industry jargons. For more tips on how to generate leads, acquire customers, and build a successful business online follow Eki Ayemenre Share your thoughts on this in the comment section. #startup #onlinebusiness #entrepreneurs #salesdirectors #salesmanager #Ceo #digitalmarketing #digitalmarketingstrategist #digitalmarketingstrategy #leadgen #b2bleadgeneration #b2b #customeracquisition #entrepreneurlife #businessowner #coaches #founders #agencyowners #digitalmarketingagency

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Ya know that Q4 pipeline lift you’re looking for? It’s hidden within your website. Wanna learn how? Last Thursday, I delivered a keynote to a room full of business owners and seasoned business development professionals: “Is Your Website Working For, or Against, You?” Small businesses. Medium businesses. Large businesses. Know what they all had in common? 1️⃣  They had no idea website laws and algorithms changed significantly 2️⃣  They didn’t realize their site wasn’t compliant: accessibility & cookie policy 3️⃣ They didn’t understand why inbound was dropping in quality & quantity Their website feels like Milton from Office Space, without the red stapler. In some cases, the solution is relatively simple. I’ll provide some recommendations for a DIY fix for their team, along with links to plug-ins to bring the site compliant. Many times, they’re aware the website is an afterthought, and they’ll engage us to fix or rebuild their site. Into a sales machine. Either way, I want them to fix it. Accessibility fines from the Department of Justice can be steep. I’ll save you the Google search: They start at $75,000. And, most cases have settled out of court for upwards of $100k. The plug-ins cost $750 a year. Want me to check your accessibility, compliance, deliverability, and website performance scores for free? All you have to do is let me know in the comments below. Life is a Team Sport. Choose your teammates wisely. #bekinetic

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Hello, My name is Renetta Gunn-Stevens. My company, Sophisticated Press LLC , spearheads self-publishing for CEOs so they can create streams of income while serving their niche. Here are several reasons why CEOS may not complete their brand book. Tell us which one fits your current mindset, and we can assist you in overcoming the obstacles below. Some common factors include: Lack of Time: Many aspiring authors lead busy lives with work, family, and other commitments, making it challenging to find dedicated time for writing. Writer's Block: Staring at a blank page or struggling to find the right words can lead to writer's block, causing frustration and demotivation. Lack of Discipline: Consistent writing requires discipline, and some individuals may struggle to maintain a regular writing schedule. Perfectionism: The desire for perfection can be a roadblock. Some writers may continuously revise and edit their work, hindering progress. Fear of Failure or Rejection: The fear of not meeting personal expectations or facing rejection from publishers can be a significant obstacle. Unclear Goals: Without a clear vision or goal for the book, writers may lose motivation or direction during the writing process. Life Challenges: Unexpected life events or challenges can disrupt the writing process, making it difficult to maintain momentum. Lack of Support: Some writers may feel isolated or lack a support system, which can impact their motivation to continue writing. Burnout: Writing can be mentally and emotionally draining. Burnout can occur when individuals push themselves too hard without taking breaks. Doubt: Self-doubt about one's writing abilities or the story's worthiness can lead to abandonment of the project. Contact our office at 630-755-5580 or visit www.sophisticatedpress.com #selfpublishing #bookmarketing #authors

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Tailor your content to your target audience. 🎯 My masterclass is designed to help speakers and coaches turn their books into $10k/month by getting on more stages. 📈 #TargetAudience #BookProfits. Learn the full process at www.10kbook.com by watching my free masterclass valued at $297, available for free right now! 𝗪𝗵𝘆 𝗜𝘁'𝘀 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: Targeted content ensures that your message reaches the right people who are most likely to benefit from and engage with it. By focusing on your specific audience, you increase the effectiveness of your marketing efforts, leading to higher conversion rates and more meaningful interactions. This approach is crucial for speakers and coaches aiming to monetize their expertise and get booked on more stages, ultimately turning their books into profitable assets.

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5 THINGS YOUR WEBSITE NEEDS TO CONVERT 1. Photos of you and short story on the home page to create a connection 2. A clear messaging and call to action that tells them what to do next 3. An explanation on what you do + who you help + transformation you bring 4. Client testimonials to show visitors what's like to work with you 5. Links to your social media accounts for them to stay in touch with you What would you add?

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🎤 🚀 Coaches, consultants, and course creators. Do you want to be featured on my stage like the speakers in this video? I’m only looking for 4 more speakers for my studio event in August. https://studiospeaking.com Book a call if you’re interested‼ ❗Elevate Your Speaking Career! Coaches, consultants, and course creators, listen up! 🎥Have you ever wanted to have a high-quality studio recording of your speech? 🎙Are you tired of speaking on small stages that do nothing for your credibility? 🎤 Imagine how many more speaking engagements you can book when they see footage of high-quality studio recordings. 💰***** Investment required***** 💰 🚀 Elevate your game in 2024 – Must be a coach in one of these areas: Video Marketing, Personal Development, Social Media Marketing, or Branding. 🔓Unlock game-changing benefits: Generate leads, receive full event recordings, and network with industry experts while boostingyour brand with personalized displays and shareable video clips! 📲 Picture yourself on stage, leaving a lasting impression. Secure your spot among the elite 4 speakers. Elevate your influence, credibility, and income. 🚀✨

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I’ve been a full-time ghostwriter for 100 days My #1 best tip? → If you’re not positioning yourself, you’re blending in You see… Everyone is competing for attention Everyone has the same goal as yours Everyone wants to become the go-to expert And if you don’t tell your audience: Who you are What you do & bring to the table Why should they care about listening to you … They’ll move on. Here’s what I did: 1). Clarify what you stand for I stopped focusing on what others wanted to hear → I spoke my beliefs & expertise → I went left when they went right → I made my opinions as my leverage → I posted content I wanted to hear 2). Got specific with an avatar I stopped trying to appeal to everyone → I got clear about who I spoke to → I made my profile & content about them → I made a list of challenges & pains they faced → I used my content to drive solutions 3). Owned my story → I shared the challenges I faced → I made my journey as a strategy → I told them where I come from, mistakes, lessons. → I told people who I am behind the title of a ghostwriter Now the ultimate result? → My brand built a perception → I built a 10x engaged audience → I attracted people from my niche → I became a "known" face about a topic → I stopped feeling the need to chase trends → My content built trust & proved my expertise → I stopped worrying about attention & competition Positioning isn’t a quick fix. It’s a long game plan. But once you do? People will keep you on top of the mind. P.S. What's 1 tip you are doing to get "known"?

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𝗛𝗮𝗿𝗻𝗲𝘀𝘀 𝗙𝗲𝗮𝗿 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 When I work with high-profile clients and influencers, I notice a common thread. They all have fear stories. Whether they grew up in tough neighborhoods or faced homelessness, they’ve experienced significant trauma. 𝗕𝘂𝘁 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗹𝗲𝘁𝘁𝗶𝗻𝗴 𝗳𝗲𝗮𝗿 𝗽𝗮𝗿𝗮𝗹𝘆𝘇𝗲 𝘁𝗵𝗲𝗺, 𝘁𝗵𝗲𝘆 𝗵𝗮𝗿𝗻𝗲𝘀𝘀 𝗶𝘁 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. 𝗙𝗲𝗮𝗿 𝗶𝘀𝗻’t 𝗶𝗻𝗵𝗲𝗿𝗲𝗻𝘁𝗹𝘆 𝗴𝗼𝗼𝗱 𝗼𝗿 𝗯𝗮𝗱. 𝗪𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗶𝘁 𝗺𝗼𝘃𝗲𝘀 𝘆𝗼𝘂 𝘁𝗼𝘄𝗮𝗿𝗱 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀 𝗼𝗿 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗺. I encourage you to 𝘀𝗲𝗲 𝗳𝗲𝗮𝗿 𝗮𝘀 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗼𝗿 that can push you closer to your dreams. 👉Follow and subscribe for more transformative tips! #FearToSuccess #OvercomeAdversity #GoalSetting #Motivation #Inspiration #DoMoreWithOSS #TotalBrandBlueprint

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