Anna Anisin

I scraped 300k agencies. I’ve got things like their service, country, headcount, and more. You can filter the google sheet for “ad agencies, <100 people, in United States.” Drop in your favorite enrichment tool, grab your emails, and you’re good to go! Apollo and Zoominfo don’t have filters for “industries” like agencies. This crucial first step gets you the right companies so can write targeted cold emails. Preview it here! https://lnkd.in/dSFFaQJf

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Are You Being Asked To Deliver More With Less Budget? You aren’t alone—2 in 3 B2B tech marketers say they are facing the same mandate. Meet those expectations by prioritizing PR and content development for the greatest ROI. Here’s how 👉 https://hubs.la/Q02G-bHB0 #marketing #marketingagency #budget

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The advancements in AI writing tools are fascinating. SEMrush’s recent article on the best tools to try in 2024 highlights their impact on SEO, copywriting, and content automation. Arrow, for instance, integrates similar AI technologies to refine content strategies, offering a glimpse into the potential of these tools. https://lnkd.in/gJmPw9xA #AIWriting #ContentCreation #DigitalMarketing #MarketingTools #Arrow

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When I started out in marketing I was really sensitive. Really thin-skinned. I was wounded by feedback (especially late feedback) that was anything less than a pat on the head for being great. I was incapable of hearing criticism of any work I had done as anything but a damning of my character. I realize I don't come out very well in this story. That's ok. This isn't really about feedback. It's about learning to collaborate. Because somewhere - I honestly don't know where or when - I learned to listen (a bit). I don't think I'm perfect at it (who is?) but I stopped bristling at an alternative approach and started to rule it in. Is that idea valid? Is it better than my original idea? I've heard some things about how some really successful companies operate on a 'best idea wins' approach. In other words, it's not hierarchical, anyone with a good suggestion can put it forward. Sometimes the people that cause the most friction are the ones that get the most done because they spark us all into action. If you want to dive into better collaboration without the huge emotional journey I highly rate Neil Stoneman's post tagged below. Also tagging Hilton Barbour as someone who (dare I say relentlessly?) challenged me back in the day and made me stand on my own feet to better defend my views but also accept an outside view. #b2bmarketing #b2bstrategy

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When you’re ready to start scaling your marketplace, you have three key decisions to make: 1. Decide *how* you’ll scale (new location, new category, or new user group) 2. Choose *which market* you’ll scale to 3. Decide whether you’ll need to raise funding and choose how you’ll go about it. Each one is a big, high-stakes call to make. In my latest article, I’ll do my best to help you arrive at the right decisions and create a scaling playbook that will help you reach your goals. Link in the comments! https://lnkd.in/dPCY6XM7

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Klaviyo's annual benchmark report is here, and it's a goldmine for retention marketers! Here's a quick summary of what you can expect to find: 💬 - Invest in SMS ⚙️ - Automated Flows are driving growth faster than consistent campaigns. 🤖 - Ai is everywhere. (We already knew this) For more details and industry benchmarks, check out the report here: https://lnkd.in/e2AYTYVs. Don't miss out on these nuggets of information! #benchmarks #email #retentionmarketing

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I've seen SaaS companies waste millions on acquisition. Meanwhile, their best growth tool collected dust. Their referral program. Here's the truth: Word-of-mouth still reigns supreme. Even in our digital age. My agency helped a client revamp their referral strategy. The results? • 15% boost in new signups • 25% lower CAC • 40% higher customer LTV The secret? We made it dead simple to share. We offered irresistible incentives. We tracked every metric religiously. Now, their customers do the heavy lifting. It's not magic. It's smart marketing. Are you leveraging your customers' networks? If not, you're leaving money on the table. Share your referral program wins below! 👇 #SaaSMarketing #GrowthHacking

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Thanks to Joseph Nyahay for having me on your podcast! Loved hearing about your marketing niche as well - great to focus on conversions! Being an "active listener" and asking smart questions was not just what made me a good reporter, it's what is making me a good marketer today as well. Here's to traveling more in 2024 and beyond! #marketing #fCMO #podcasts

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Do you know what your brand is worth? 🤔 In my 7-action e-book, I provide valuable insights and practical tips for aligning your brand vision with your team, allowing you to create a compelling brand story that truly reflects its value. Download the FREE e-book. ⬇️ https://bit.ly/tbp_ebook #BuildSmartBrands #BrandPsychology #ConsumerBehavior #EmotionalBranding #PsychologyOfColor #BrandPerception #ConsumerInsights #BehavioralDesign #Neuromarketing #BrandConnection #CustomerExperience #EmotionalDesign #BrandLoyalty #ConsumerPsychology #BrandEngagement #PsychologicalMarketing #BrandValues #BrandEmotion #CustomerBehavior #MarketingPsychology #BrandStorytelling

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Learn how to continuously refine your retention strategies through experimentation and benchmarking against industry standards. Register now for instant access to this on-demand webinar. 👉 https://lttr.ai/AWIqg #subscriptionmodel #subscriptioninsider #subscriptioneconomy #subscriptionbusiness #subscription #memberships #subscriptionservice #subscriberretention #churn

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Launching a new software product is more complex than ever, but did you know that a strategic product marketing manager can be your secret weapon? McKinsey & Company research shows that organizations investing in product marketing see significant improvements in customer adoption and overall success. Don't let your product get lost in the digital noise. Let's generate content at scale with Acerca that informs, excites, and converts your target audience. #b2bcontent #contentcreation #GenAI https://lnkd.in/gSs5-5Wz

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AI can make you a super content producer when used correctly. Here are some great ways to use #ai in your content creation process.

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It's easy to get stuck planning a timeline to "engage stakeholders" and forget that change happens when there is shared intent. Read my latest post on Substack on why Intent is Everything when it comes to designing group process. https://lnkd.in/gKH7F969

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Training Session: HubSpot Reporting 101 View the recording here. https://lnkd.in/gYTPbdzZ

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