Andrew Pawlak

Marketing thoughts in leveraging content and automations for realtors looking for fast and affordable methods to get clients -A case study from recent work- 1. For real estate lead generation, create 2-3 different videos and run Facebook/meta ads to split test various hooks. Consider using profile visits or forms, depending on the focus (buyers or sellers). 2. For profile visits, use a long-form YouTube video to build trust, as people need around 7 hours of content consumption before making a purchase. Keep track of new followers and send them the video. 3. Use Twitter for DM automation (like Drippi.ai) to filter ideal clients, craft personalized messages, and send a lead magnet (e.g., YouTube video or PDF guide) to build a targeted email list. Follow up with an email automation sequence. 4. Real estate has a long-term sales cycle, so keep that in mind when choosing lead generation methods. 5. Create 10-15 short-form videos, post them organically, and after a month, run the best-performing videos as ads. Interact with followers, create more content addressing their struggles and questions, and host workshops to stay top-of-mind when they're ready to buy or sell. 6. Post the videos in 20-30 local Facebook groups, introducing yourself and providing valuable information without directly promoting your business. Hire a VA to handle this time-consuming task. 7. Consistency is key in content marketing for real estate, as it may take 1-3 months to see results. Some marketers specialize in working with realtors, starting with content creation and upselling to ads, appointment setting, and funnels. 8. The long sales cycle in real estate can be challenging for content marketing ROI, but the mentioned strategies aim to mitigate this issue by attacking from multiple angles and providing the best budget and highest ROI possible.

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Provided training for 300 real estate agents on how to use social media to get leads.💰 Will have available slots by September, so if you want to increase the efficiency of your sales teams, just send me a message and see how we can empower your teams to maximize today's technology to increase sales! 👨‍💻 #socialmediatraining #socialmediamarketing #sociamediatips

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Introducing Agent Alerts: Your comprehensive radar for agent activity! Daily updates inform you about new listings, closings, and status changes. Never miss another opportunity to connect with your agents. Enable Agent Alerts today and take your broker game to the next level! www.getbrokerkit.com #RealEstate #BrokerLife #AgentRecruiting

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Top 1% Real Estate Broker Conversion Rate Optimization (CRO) results with rebel iQ: - 2 years since launch - 29 transactions - $12,510,800 in volume Stop Losing Your Best Leads. #realestate #leadgeneration #leads #digitalmarketing #conversionrateoptimization #rebeliQ

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"Facebook ads don't work for real estate agents." This is mostly BS. Each member of my team consistently generates 5-10 warm leads per week from Facebook ads. But the idea that "FB ads are a big waste of money" is pervasive. Here's why: • Most agents are doing ads wrong • They expect instant results • They give up too quickly To succeed, you need a proven system + the patience to let things heat up over the course of a week. Want to see the exact ad templates we use? Check the link in my featured section.

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Want the secret to generating organic traffic and capturing leads? 🤫 Here it is... 🥁 Nothing is truly a secret. 😉 This week's article is an absolute banger from Emil Shour. He's identified ways Rabbu, Inc., Hemlane, Roofstock, Zillow, & Stessa are using tools and templates to capturing leads from organic traffic. (link to the article in the comments below) You'll see how, even though each tool is different from the other, they follow similar patterns and methodologies. Thanks for contributing this week, Emil. It was great collaborating with you on this one. If y'all like this style of content, let me know. Happy to create more in-depth tear downs like this.

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600 exclusive leads & 70+ closed loans in 10 months. Retail mortgage operation. They don't "do leads." Mortgage conversion rate optimization is like magic when you plug the holes. #mortgage #leads #leadgeneration #leadconversion #rebeliQ #outsmartthemachine

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In challenging times, FOCUS becomes an absolute priority to help agents to get on track, stay on track, and leverage change for all it’s worth. With all the ups, downs, twists, and turns the real estate industry has been experiencing over the last year, it's no wonder that some agents have decided that enough was enough, and are leaving the industry. The key is to help agents get out of their own way. So many are so focused on the “sky is falling” rhetoric and things they can’t control that they have stopped focusing on the activities they CAN control. (Like prospecting for listings in every way, shape, and form possible.) Read our full article here: https://lnkd.in/e9SCV2gp #RealEstateCoach #RealEstateSpeaker #RealEstateTraining #RealEstateAgent #GetFocused #Focus

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📞 Immediate Follow-Up = Lead Conversion Success! 🏡✨ Real estate agents, if you want to grow your database and turn leads into clients, the #1 most important task is immediate follow-up. Acting fast shows you’re responsive, reliable, and invested in helping. 💡 Why It Matters: Quick follow-up keeps you top of mind, builds trust, and captures a lead’s interest while it’s fresh. The faster you respond, the higher the chances they’ll choose you. 🚀 Stand Out from the Competition: Many agents delay their responses—don’t be one of them! A prompt reply can make the difference between a lead choosing you or moving on. ✨ Turn Leads into Clients: Follow up immediately, and watch how it transforms your conversion rate. It’s a simple habit with big rewards! ~ FLA #140 | Lead Generation and Conversion for Realtors From Expert Business Consultant and Marketing Expert w/ Hawk Mikado ✅FULL INTERVIEW LINK IN BIO ✅ #realestate #realestateagent #realtor #realestateagents #realestategoals #realestatepodcast #realestatepodcasts #realestatebroker #realestatelife #realestatemarketing #podcast #realtorpodcast #realtorpodcasts #financialfreedom #passiveincome #wealth #business #entrepreneur #entrereneurship #remax #c21 #exp #exprealty #marketing #realestatemarketing #realestateleads #leadgeneration

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🔔 An observation about lead generation for Real Estate Agents Many appear to be focusing on broad targeting with a simple lead form They use simple lead forms and pray that the leads are qualified. It doesn’t work that way. You need to improve your targeting to improve your lead quality and provide good results These 4 simple pointers create good targeting WITHOUT using any interest targeting --> This does not work because you are advertising inside a certain category anyway. 1️⃣ Build your Ideal Buyer Persona. 2️⃣ Don't target too broad --> This will only result in targeting places where other realtors are active. 3️⃣ Craft a SOLID headline. --> This should speak to your Ideal Buyer Persona. 4️⃣ Get a GOOD quality creative --> This one is often overlooked. ✅ You’ll attract the right audience. ✅ You’ll improve conversion rates. ✅ You’ll decrease the Cost Per Lead. Did you already implement some of these tips? Share your thoughts! 🏅 #realestate #leadgeneration #advertising #socialmedia

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"Marketing isn’t just about selling—it’s about creating visibility and building trust. In real estate, the more visible your agents and your brand are, the more opportunities you create. 🌟 When you focus on boosting your agents’ presence and establishing your brokerage as a trusted name, you’re not just growing your business—you’re setting the foundation for long-term success. How are you making sure your agents are being seen? Let’s share some ideas on how to step up our marketing game! 👇" #RealEstateMarketing #AgentVisibility #BrokerageGrowth #BuildTrust

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⚠️Warning Real Estate Agents⚠️ Generating your own exclusive leads is your solution! Join our webinar to learn more about Lead Hacker and how we can change your lead generation strategy! Register here: leadhackers.io/webinar3 #mortgage #realestate #leadgeneration #leads #leadhackers

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Real estate agents, did you know SMS has a 98% open rate compared to 5-30% for email? 🤯 If you're not using SMS for prospecting, nurturing leads, and staying in touch with clients, you're missing out on a HUGE opportunity! Here's how you can use SMS: ✅Cold Outreach: Got a list of homeowners from Lightstone? Send a message to see if they're thinking of selling. ✅Promote Show Houses: Have a show house coming up? Send a blast to homeowners with an incentive to increase the show rate, like a chance to win a prize. Get creative! ✅Database Reactivation: Got leads who've gone cold? Blast a reactive SMS with a simple 9-word message like, "Are you still interested in buying?" or "Have you given up on selling this year?" Wait for replies and call those who engage. ✅Constant Touches: Stay top-of-mind by sending regular updates to your database. Think market updates, interest rate changes, upcoming shows, deals of the week, or links to your latest blog post. ✅Personalized Communication: Congratulate clients on birthdays or home anniversaries. A simple "Happy Birthday [Name]!" goes a long way. I've put together 5 SMS scripts to get you started. Comment "SMS" below, and I'll send them to you! 💥

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🏡 Turn One Listing into Many – How to Leverage Your Current Listings for More Leads! 🏡 Imagine getting more listings just by working smarter with the ones you already have! Leveraging current listings is one of the simplest, most powerful strategies for growing your real estate business. Here’s how: ✅ Expose Your Listings to Neighbors Repeatedly: Consistent visibility is key! 📢 ✅ Create Buzz: Use open houses, neighborhood flyers, and online ads to let everyone know about your listings. 🌟 ✅ Show Your Success: Highlight your recent sales or active listings on social media, postcards, or emails to showcase what you’re doing in the area. 📈 ✅ Connect with Local Homeowners: Take the time to reach out to neighbors, share your success stories, and offer valuable insights into the market. 🤝 Turn every listing into a gateway for more opportunities! This strategy lets you focus on building relationships while expanding your business, proving that you’re the go-to expert in the neighborhood. Ready to grow your listings? 👉 Watch more videos like this on our Youtube channel https://lnkd.in/eAcTCzzH and boost your results! Skill Ramper, a cutting-edge training platform, offers a comprehensive solution for real estate agents looking to enhance their skills and drive sales. 

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