Andrew Giusto

As Pride Month approaches, many brands are reconsidering their strategies. Recent trends show a shift towards more subtle celebrations, driven by rising backlash against “rainbow-washing” and increasing scrutiny over genuine support for LGBTQ+ communities. 📉 What’s Changing? • Consumer Sentiment: There’s growing consumer awareness and demand for authentic representation and support. • Risk of Backlash: Brands face criticism for superficial gestures that don’t translate into meaningful action. 🤔 What Can Brands Do? • Authenticity: Ensure that Pride campaigns are backed by real, year-round support for LGBTQ+ rights. • Internal Policies: Reflect the values you promote externally with inclusive workplace practices. • Long-Term Commitment: Build ongoing relationships with LGBTQ+ communities beyond June. #PrideMonth #BrandStrategy #LGBTQ #Authenticity #Marketing

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MARKETING & ADVERTIZING CUSTOMER STORY: Discover how IPG Mediabrands & KINESSO partnered with Perceptyx to utilize #EmployeeListening and #PeopleAnalytics to create a culture of inspired inclusivity. For Mediabrands and Kinesso, inclusivity is a business necessity. In the highly diverse, global, and competitive space in which the companies operate, potential and existing clients with #DEI goals of their own require information about the performance of the companies with which they work. “We wanted to understand what inclusion looks like for us and our culture, how we would define it, and then figure out how to support the development of an inclusive experience for our employees.” - Annalyn Jacob, Ph.D, Head of Talent Analytics and HR Operations, Mediabrands Read more about Mediabrands and Kinesso's partnership with Perceptyx : https://lnkd.in/e5vxdtcC #customerstory #MarketingEX #employeeexperience #AdvertizingEX

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Need your help CPG and Startup friends…I’m looking to purchase Panel data to better help our Advertisers with their media strategy. Are there any affordable options out there that you’d recommend? NielsenIQ, Circana, and Numerator come to mind, but so far it looks like only these are only viable options for big companies and big budgets. #Startup #DataAnalytics

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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✅🖥️ The Verge (podcast; 6/17): “…the company just announced that it has 80MM MAUs monthly and according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else save Netflix and YouTube. All of those streaming service price hikes are driving people to free options, and Tubi is right there to catch them. Tubi’s model is different: it licenses content that’s already made, lets people watch it for free, and supports itself with advertising. But that means it’s competing for ad dollars across the attention economy online: not just Netflix, but TikTok, Instagram, YouTube, and everything else. I wanted to know how (their CEO) was thinking about that, especially since the social platforms don’t spend any money on content at all. CEO Anjali Sud’s plan is to make Tubi feel like a more premium home for better work from all of those creators. It just launched something called “Stubios,” which allows fans to vote on creator projects that Tubi will fund — basically setting up a YouTube- or TikTok-to-Tubi pipeline. But all of that costs money, too: CEO Anjali Sud recently said that Tubi isn’t yet profitable, “but it could be,” and we really took a deep dive into that.” ⬇️ #podcast #fast #streamingtv #ctvadvertising #upfronts #canneslions https://lnkd.in/eRDJXkCX

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gJrD7qt3

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From TikToks to YouTube vlogs, video is a powerful medium that helps brands connect with their audiences on a deeper level. This week, Account Director Melanie Granuzzo is diving into the differences between short-form and long-form video content. Plus, learn how to strategically leverage both in your marketing efforts. https://hubs.ly/Q02LKh-60

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Here at Consumer Insights @ Cohley, we're helping Brands tailor their messaging to be most effective for different audiences. Recently we ran a study for a Hair Color Brand 💇🏼‍♀️ 🎨 👩🏻‍🦰 that gave them direction on how to best reach consumers of different ages. 18 to 24 year olds are less experienced with coloring their hair and are understandably concerned about potentially damaging it. They need reassurance! Promise them minimal damage and that your product will actually help to nourish and strengthen their hair 💪 and provide long-lasting results. These younger consumers are also most likely to be impressed by highlighting your product's high quality ingredients, such as apple cider vinegar. 🍎 25 to 34 year olds are looking for haircare products that are lightweight and gentle 🪶 - highlight how your product is easy to use 👌 and natural 🌿. 35+ year olds are more experienced and have practical considerations - they want to see consistent results, satisfaction in their color ✅, a wide variety of color shades, and no mess! By tailoring your messaging for each age group, you can tap into your audience's priorities and generate more relevant and convincing content.

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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✅🖥️ DIGIDAY (Podcast; 7/16): “Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen Gauge. It could be considered a win in the streaming wars. Tubi, though, doesn’t consider itself to be part of said wars, according to ​​Tubi CMO Nicole Parlapiano. “We are in a category of our own in that way. A lot of people like to put us in the same grouping with the other free streamers. But our product experience is so different because the Roku and Pluto [platforms], all the linear, FAST channels, it’s not really VOD viewing.” the CMO said. “Then the other comparisons are being drawn to the other ad-supported tiers. At Amazon and Netflix, people are still paying to watch ads, but it is also very different. I’ve seen the streaming war. Some people are winning and some people, it’s been a rough go. It’s been hard on the industry as a whole. We have a lot of empathy for everybody. There’s certain things, like people getting into the ad-supported game that are actually good for the whole business because dollars need to shift out of certain channels and into streaming.” ⬇️ #streamingtv #ctv #ott #cordcutting #avod #smartTV https://lnkd.in/g_HBXkQx

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Big news for pizza lovers! 🍕 Excited to welcome Pizza Hut as our newest client partner. Together, VML will take the lead on customer promotions, loyalty programs, CRM strategies, and organic social for this legendary brand. Here’s to a new era of growth! Read more via the link! #VML #PizzaHut #ClientAnnouncement #GrowthJourney

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gafZavdi

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Always wonderful to partner and share insights with Nicole Schuman on employee communication. Transparency, trust and communication are key to the employee experience.

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Curious about how to navigate the ever-changing influencer landscape? Join me tomorrow at Morning Brew's NYC event, "Perfecting Your Influencer IQ" where I'll be speaking with Mae Karwowski, Founder & CEO, Obviously & Kyle Hagge, Chief of Staff, Morning Brew about: 🌟 Consumer Sentiments: Understand the current attitudes and behaviors about influencers. 💡 Maximizing ROI: Strategies to leverage influencer partnerships effectively. 📈 Trends: Discuss the latest trends shaping the influencer landscape and how to stay ahead. It's not too late to register: https://lnkd.in/dwvaDSiZ #InfluencerMarketing #ROI #ConsumerInsights #MarketingTrends #MorningBrew

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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EDO’s investment-grade data science models match every TV ad airing with actual engagement activity – a proven indicator of future sales. Media is more complex than ever, and brands need a more robust approach to measurement. EDO joins competitive, historical, and turnkey partner data to provide always-on TV ad insights that you can leverage immediately. Learn how your ads drive consumer engagements: https://lnkd.in/es3wWgBu

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“To help effectively scale your lower-funnel campaigns on Pinterest, we have a suite of tools to help you drive success.” 📌 Hear more from Pinterest's Performance Solutions pros Maddie Guy and Marley Garrabrant on how you can unlock peak performance, in episode 10 of Creating for Pinterest 👉 https://lnkd.in/gHgn2jHs

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Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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