Andrea Garabedian

** CMOs, Drowning in Marketing Data? ** 🛟 Stop treading water and chart a course for success with SQOR.ai. Unify your data, gain actionable insights, and say goodbye to data silos. Get a clear picture of your marketing performance and finally see what's driving real ROI. 📈 ✨ 🆓 Get a FREE 3-month trial & breathe easy! 👉 SQORLINKEDIN2024 👈 SQOR.ai saves you time ⏰ and money💲 by bringing all your marketing data together. Imagine spending less time drowning in reports and more time crafting winning campaigns. 🏆 #ActiveCampaign #Ahrefs #Amplitude #GoogleAnalytics #Asana #BingAds #Braze #Buffer #Canva #Clearbit #ContentFly #Contentful #ContentStudio #Convertkit #ConvertFlow #CreativeCloud #Customerio #emarketer #FacebookAds #FacebookPixel #Facebook #Figma #Flurry #GoogleAds #Heap #Hootsuite #Hubspot #JoinMe #Kissmetrics #Mailchimp #Metamarkets #Mixpanel #Semrush #SendGrid #Sumo #SurveyMonkey #TwitterAds #Vector #Vidyard #Wistia #Zendesk #ZohoConnect #Marketing #Leaders #CMO #Metrics #Campaigns #Data #VPMarketing #SQOR #SQORai #AI #BI #Insights #CSuite #VP #LP #NoCode #SaaS #B2B

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Save your spot to unlock never-before-shared data and insights about how we create authentic connections with Black Millennials and Gen Z. ⬇️ In this exclusive webinar, the Blavity team is showing you how to leverage social media, influencers, cultural relevance, and more to craft campaigns that truly resonate with the new majority. Register and share this with another purpose-driven marketer you think should attend: https://lnkd.in/gJnxVpi4 #DigitalMarketing #InfluencerMarketing #MulticulturalMarketing #GenZMarketing

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“When the data and the anecdotes disagree, the anecdotes are usually right” There’s a fantastic Ted Talk by Tricia Wang about the ‘Quantification Bias’: the unconscious bias in which we value the things we can measure far more than the things we can’t. As marketers, we obsess over the stuff we can measure (let’s call it ‘data’), and we use this data to make big decisions. The challenge with using data in isolation is two-fold: 1. It all comes from the same place — the past. It’s skewed to what used to happen. 2. It doesn’t tell us the whole story. Emergent human dynamics don’t show up in data until it’s too late. By relying on data alone, we increase our blindspots while maintaining the illusion that we know everything. We are biased towards the illusion of certainty that data brings and neglect the crucial observations found in seemingly immeasurable anecdotes (or ‘anecdata’). We spend thousands creating and maintaining marketing stacks to track everything we can. We create dashboards and reports, and we place bets on the conclusions we draw from them. Yet, in comparison, we spend so little time and money actually speaking to the people whose attention we’re trying to grab. Or building any kind of system to capture this ‘anecdata’. Here’s the thing: The quantification bias is rife, and it leads to worse decisions. Think Nokia. Think Blockbuster. Imagine if, instead of saying, “The data says this, therefore X…”, we asked, “Let’s imagine a world where Y was true, what would we need to find out to see if that’s possible?” You don’t need lots of data; you just need the right data. And so much of the right data is the immeasurable ‘anecdata’.

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Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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The role of the CMO is no longer just about branding and advertising. Today's CMOs are expected to drive growth, leverage data, and master new technologies—all while keeping pace with ever-changing customer demands. 📈 This can feel overwhelming, but it doesn't have to be. The right agency partner can become a powerful extension of your team. Look for an agency partner that goes beyond traditional marketing, offering data-driven strategies and expertise to tackle your toughest challenges and deliver measurable ROI. Click here to read more and unlock tips to find the right agency partner ➡️ https://bit.ly/3z6NZ66 #CMOlife #MarketingStrategy #AgencyPartners #B2BMarketing #DigitalMarketing

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To gauge the effectiveness of your marketing strategy, you need to first know your industry's benchmarks. See how we optimize media campaigns to outperform the standard every time.

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In today’s fragmented media landscape, Reservoir’s team of experts can help you break through the noise and reach the right audiences. Let’s work together to drive your narrative: https://lnkd.in/eZy_9cf7

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Did you know high-growth advertisers focused on lead generation are using significantly more AI than low-growth companies?* Learn how to turn prospects into profit with Google AI at Think Lead Gen on Air TOMORROW 12:30pm ET! 🚀 Validate your holistic Lead Gen strategy with leaders like Richard Chandler from K12. Register NOW ➡️ https://goo.gle/47W0oY1 #ThinkLeadGen2024 *Google/Advertiser Perceptions, Balancing Lead Value & Volume Study, US, n=1150 (high growth n = 492; low growth n = 658), Marketers spending $75k or more annually on lead gen advertising, Fielded August 2024.

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With a few strategic tweaks, Meta's Catalog Ads can help you smash your growth goals. Should you use broad targeting? Audience segmentation? Learn the best ways to highlight your product catalog.

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Today's CMOs must balance data-driven insights with innovative strategies to stand out. Amid rapid change, focus on targeted messaging and a seamless digital experience. Stay ahead by developing leadership, analytics, and creative thinking skills. Marketing Charts | CMSWire | #cmoinsights #marketingevolution #digitalstrategy #Activate_ms

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Prime Video ads (PVa) signals on Amazon Marketing Cloud (AMC) empower you to gain deeper insights into your Prime Video ads campaign investments and media strategy, enabling comprehensive cross-media custom attribution and expanding reach through tailored AMC Audiences.

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