Andrea Eident

Today's the day! Join this dynamic panel at 1 p.m. ET for a quick 40-minute lunchtime chat on how local media businesses can use #datavisualization and storytelling to make better, faster decisions that optimize revenue opportunities. Register here: https://hubs.ly/Q02CC3Vs0 and see you soon! #MediaAdSalesSummit #CandidConversations

5

In a recent episode of Communicast: A Communication Skills Podcast, Scott D'Amico and Carlos A. Alvarenga discussed what it means to be a great communicator. Carlos shared these three essential skills: persuasion, audience understanding, and advanced listening. Discover how these strategies can transform your professional interactions. #CommunicationSkills #Persuasion #ActiveListening

21

Looking to make the case for a new DAM? Download our free guide to learn how to make the most compelling case to your leadership team! #DAM #Digitalassetmanagement

9

Simply writing a press release isn't enough — you need a strategic distribution plan to maximize impact. Get 10 quick tips to ensure your story reaches the right audience ➡️ https://ow.ly/S4wo50Teo7x #PublicRelations #PR #PressReleases

10

Thinking about what I love most about my industry. Depends on what/who/where but usually it’s Integrated Strategy Corporate Communications. Creating a unified voice and consistent brand message across all channels. Especially when it comes with a compelling story driven from what’s happening within an organization, and it’s all linked together…totally my jam!!! Such an opportunity for growth, stakeholder relationship building, and brand reputation. What’s your biggest #corporatecommunications love? #IntegratedStrategicCorporateCommunications #BusinessCommunication #BrandConsistency

1

Goodwill is using data, AI and digital tools to be more efficient and maximize impact. Check out this article to learn how Comcast Business is helping the nonprofit fulfill its mission. #IWorkForComcast

6

Learn about #distributor #incentive program best practices and how to use data to adapt programs to your target audience’s needs. https://bit.ly/4c2V19F #ChannelIncentives #ITAGroup

11

Press releases are extremely flexible, versatile, and cost-effective tools to inform and engage external and internal audiences on company news and milestones. Customer announcements like the one FNT Software posted on their client Blackfoot Communications enables the company to educate media, analysts, prospects and partners, as well as investors and employees on key developments. Press releases can provide a way to deliver a multimedia content experience by linking graphics, video, and other collateral. Once published, they can be socialized and shared via email and other channels. Media coverage from announcements can also be integrated into your marketing mix. Developing an editorial calendar to track and plan key announcements will keep your team focused on delivering timely news and memorializing them via press releases. Questions? I welcome the opportunity to discuss this topic further. #PR #pressreleases #mediarelations #contentstrategy #contentdevelopment #storytelling #marketing #marketingcommunications

6

Listen to the leaders of Aclaimant as they talk about leveraging the power of AI for risk management Tom Wimberly David Wald #AI #RMIS #insurance

2

In today's competitive landscape, a strong trade show strategy can make the difference between participating and truly standing out on your industry's biggest stages. Engage PR has officially launched its Strategic Tech Trade Show Package today. This package offers the expertise, resources, and support you need to make a lasting impression that spurs your company's growth. Check out our blog to learn more, and contact me to discuss your trade show strategy. #PublicRelations

11

You've read Adrian Bridgwater's articles in ComputerWeekly.com, Forbes, Techzine and Techstrong Group. What's he looking for in a story? And what comes off as crass? Watch him share his thoughts with Bospar's Eric Chemi!

8

2 Comments

🚨 Won't want to miss this webinar on masting Tik Tok, Reels, & Shorts for higher ed marketing with my friend John Azoni at UNVEILD Learn tactical advice and how to build up video content creation systems so you're not recreating the wheel each time. Sign up up below!

11

In the latest installment of #PodCatalyst's In Under 10 segment, we talk to Emily Caister, CMP about what communicators can learn from Taylor Swift’s marketing mastery. Listen now! 🎧 https://hubs.li/Q02y_wNQ0

2

At the Boston Book Festival Today, I heard thought-provoking commentary on AI, with implications for communications pros. During a panel on tech trends, author Andrew Smith said AI is not intelligent and later on author Jeff Jarvis noted that we should put more on the Internet so that there will be better data and a greater range of perspectives for AI tools to consider. Put together, these two comments are good news for those of us in public relations or others who work on generating content. This is because AI by itself cannot come up with quality content. It is reliant on already existing content. Therefore, there will continue to be strong demand for high-quality content that can connect with many different types of audiences for the foreseeable future. How do you envision AI affecting content generation in the years to come?

3

2 Comments

It takes #morethan basketball, barbershops, and barbecues to connect with our community authentically. Reach diverse markets and grow your business. Here are three inclusive communications tips to help you challenge implicit bias and move from monolithic approaches to “more than” solutions, capturing the rich complexities of communities: 💡Host an inclusive content workshop. Bring diverse voices into the room to ensure the campaign resonates on a broader scale. 💡Leverage counterexamples. Challenge assumptions by thinking in opposites. Open up new perspectives. 💡 Apply the "Yes, And" Technique. Push beyond preconceived notions of a community and build on more inclusive ideas. #InclusiveCommunications #DiverseMarkets #InclusiveLeadership #HealthEquity Photo ID: Selected images represent the monolithic portrayal of the Black community and the need for market research for more effective campaigns. The images urge readers to "Go Beyond the Bias" in an attempt to caricature the limiting stereotypical symbolism, including scattered pennies (lower economic status), a traditional swirling barbershop pole with red, white, and blue colors, a basketball, and a barbecue grill. Lucy is in the lower right-hand corner of the image. Her facial expression portrays the bossy stereotype. She is a Black and Puerto Rican leader with brown hair extending slightly past her shoulders. She has a purple sleeveless blouse and heart-shaped earrings. The text reads, "Let's Connect. LinkedIn. Lucy Abreu. Inclusive Communications." (upper right-hand corner). About 1/3 down, the text reads, "Move from monolithic to more than. Reach Diverse Markets. Grow Your Business. Go Beyond The Bias. Lucy Abreu."

26

Crafting an impactful press release starts with asking the right questions.📝 #PR consultant and author Michelle Garrett reveals the 5 essential questions to consider before you start writing. https://ow.ly/tC3E50T2emt #PressReleases #PublicRelations #Communications

13

2 Comments