Andrea Cory

Thinking about investing in a marketing attribution platform? Not sure if you're ready to make the leap? Before you dive in, you can use our Marketing Attribution Readiness Checklist to evaluate your organization's preparedness. This checklist will help you assess key areas like: 🔹 Tracking and tagging setup 🔹 Team alignment and goal-setting 🔹 Data quality and consistency 🔹 Understanding attribution models Get the checklist 👉 https://lnkd.in/gDPFTXQN Want to make sure you're set up for accurate, data-driven decisions? Send us a message!

3

Earned media needs better metrics—and readership is the answer. Axios showcases how Marker Collective is advancing PR measurement by integrating Memo’s readership data into Delve, our insights tool. This collaboration empowers communications teams to move beyond impressions, track meaningful engagement, and craft smarter, data-driven strategies. Together, we’re setting a new standard for measuring impact in PR. Discover more in the Axios newsletter: https://lnkd.in/eeV7VJ5Q

23

55% of consumers want fewer marketing messages, our 2024 Marketing Fatigue survey and report reveals. What percentage will take the next step and unsubscribe? 🤔 Download the report to discover what will make them open your email, which marketing channels are most and least effective, the importance of relevance and personalization in marketing messages, and more ⬇

4

Are your marketing performance reports showing just averages? When tracking conversion rates, it’s essential to follow the same group of leads all the way from start to finish — gross metrics alone don’t tell the full story. Elly provides cohort-based insights, giving you a clear view of true conversion rates at every stage of the funnel. Want to get more precise with your data? Book a call today, and let’s talk about making your reporting work better for you. #marketingmeme #mememarketing #marketingmemes #memesmarketing

8

1 Comment

New eBook alert! 📘✨ Ever wondered how to really understand the ROI of your paid media placements? Our guide is here to help. Packed with insights and easy-to-follow explanations, you'll be able to clearly communicate the value of your branded content to your stakeholders. You'll learn: ✔ The difference between vanity metrics and real results ✔ What to expect when you launch a Guaranteed Media Placement ✔ The power of digital branded content in PR campaigns ✔ Talking points to assure your financial teams that the budget you're spending is worth every penny Get the guide here: https://lnkd.in/gtY-MxDz

6

Attention Marketers! 🚨 Tired of the balancing act between engaging and overwhelming your audience? It’s a fine line to walk these days. Check out these strategies to help you combat Marketing Fatigue Syndrome effectively. Learn how to captivate your audience with relevant, timely content. No burnout allowed here! 🚫 📝 By Ray Schultz at MediaPost 🔗 https://lnkd.in/dZAaSqK5 #Marketing #MarketingTips #DigitalMarketing

Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

6

Thank you to TalkCMO for covering insights from our latest report, The Marketing Spend Strategy. 📋 Findings reveal that 65% of B2B tech marketers saw budget increases in 2024, yet less than half faced more ambitious KPIs. AI and automation led the way, with 71% of marketers using AI reporting budget gains. Additionally, 54% expanded their teams despite industry downsizing. Learn how these trends are shaping 2025 growth. 📥 Read their article here: https://lnkd.in/gmTVPVMG #B2BMarketing #MarketingStrategy #AI

5

1 Comment

Social selling can get you on the podium 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 the need for excess paid or headcount. For Dreamdata, it meant $1m in pipeline in a year with just organic social. Sellers, be like Turkey. 

8

2 Comments

Is customer prospecting becoming more difficult for you? Do you think the same approach won’t grow your brand’s customer base? Then try meeting consumers where they are in ways that will surprise and delight them…and your management. Try Programmatic Direct Mail (PDM) Lookalikes. Yes! Going offline can improve reach and conversion by pairing digital with offline efforts, like PDM. Learn more from Amit Nigam, PebblePost’s SVP, Product, in his commentary “How programmatic direct mail lookalikes transform prospecting strategies.” https://bit.ly/3Yf4jKV It works. Leading brands see their prospecting performance improve dramatically with PDM Lookalikes. #directmail #performancemarketing #digitialmarketing #lookalikes

3