Amanda Natividad

Is your company or client exhibiting at a trade show? Why not set up meetings with reporters and editors who are attending the show? Here’s how: ➡️ If you’re paying to exhibit, you can ask for what is known as the pre-registered press list. This includes publications that are sending editors to the event. ➡️ Then, you can review the list and contact relevant publications to schedule brief meetings with your spokesperson in your booth at the show. It’s a great way to meet face-to-face – which helps build relationships. You can chat about what’s new at your company, what you have coming up and how it might fit into what they’re covering in their publication. I do this often when working with my manufacturing PR clients, and it really does help you get to know each other. This means editors may be more likely to remember your company when they have story opportunities that may be a fit. #manufacturingPR #PRTips #B2BPR #publicrelations

22

3 Comments

👋🏼 You’ve probably seen that Instagram is making some changes to its algorithm which are supposed to help smaller organizations get discovered more easily. It’s not the only change they’ve announced either. What’s clear is that Meta is taking a big step to compete with TikTok for our attention. Since we’re in the enshitification era of social media, I have questions about how helpful these changes will be for social change communicators so I looked into them. for social change communicators, this week we're talking: SEO Considerations in the Time of AI Tired of signing up for newsletters and not finding them helpful for your everyday work? This newsletter is built differently. It’s created for you: 🌱 for cultivating social change in a chaotic digital world 🔮 for folks who want to do it differently ❤️‍🔥 for busy communicators with limited time 🧱 for folks reshaping digital communications 🤓 Read & Subscribe: https://lnkd.in/gJdQYcqf

1

The next phase for AI in PR will be the deployment of agentic solutions. What that will look like for agencies is a hotly debated topic, and views on how agencies will evolve to sustain their relevancy, are still polarised. My view is that in the next 36 months, the operational architecture of the brand-agency relationship will fundamentally change across five areas: 1. How agencies collaborate with clients 2. How agencies collaborate with journalists & alternative media 3. Work done by humans vs machines 4. Who agencies hire 5. How agencies charge Software, workflow automation, AI and internal people processes will envelop each of these board-level discussions - and underpinning this will be a technological transformation that unlocks a new way of working, delivering a new wave of business model innovation in PR. In April I wrote a piece for PRWeek about the industry needing a new taxonomy for PR agencies integrating AI into their work, and how I believed it was important to make the distinction between agencies adopting consumer-grade AI solutions, deploying prompt engineers, and those building their own proprietary technology. Further development of our software and evolving ways in which we collaborate with clients, agencies, and journalists, has lead me to add a new category to this original taxonomy - based on the rise of agentic PR. Below I have shared my thinking for how this will affect agency operations in the future, and provided some insights against business model changes we're witnessing first-hand. Thanks ever to Gideon Joseph, Paul Stollery (he/him), Darryl Sparey (Chart.PR, FPRCA, FCIPR), Nick Wilkins, Vinay Chaudhri, Kim Rubey (she/her), Justin Westcott, Steve Loynes, Marcus Exall, Justina Chung, Camille Oster, Robin Dhara, Simon Fransson, Piotr Bombol and Felix Meston for the mentorship, and providing a sounding board against this development of process and thinking.

90

28 Comments

💡How are newsrooms using AI?💡  🌟 As AI continues to evolve, marketers and PR pros need to know how it affects journalism. Understanding how AI software influences story discovery and content creation enables teams to refine their pitching and press release strategies. 📰🤖 🔍 Consider these recent examples of AI projects supported by AP's Local News AI initiative and the John S. and James L. Knight Foundation: 🎙️ Michigan Radio, a University of Michigan NPR affiliate, uses an innovative tool that scrapes city council meetings from video sharing services, transcribes them, and generates tailored alerts. The result? Better visibility into public meetings and proactive notifications aligned with journalists’ beats and interests. 📺 Television station WFMZ-TV in Allentown, Pa., uses AI software that sorts and prioritizes news releases and story pitches from emails and other outside sources. And then, it enters the information into a content management system. 🤔 Thoughts? 👇 🔗 Learn more about the AI projects mentioned at https://lnkd.in/ep9H9QCM J.P. Escobar Jason Fink R. Kurt Osenlund Isha Kamani Hollis Daniels Melanie Shaw Chris Hayes #ArtificialIntelligence #Journalism #MarketingStrategy #PR #AIinJournalism #Innovation #FutureOfNews #TechAdvancements #Collaboration

11

💥 Media relations pro tip: the fastest PR team often wins the coverage 🥇 Delay = death. So when prospects smartly ask “what do you need from us to be successful?” My answer: access & action. ✔️Access to your bench of C-suite spokespeople ✔️And fast *action* from them when opportunity strikes If you’ve got a good story to tell, don’t let inertia take the wheel. To put it another way? Put up or shut up. This is the way ✊ #publicrelations

161

16 Comments

💥 Media relations pro tip: the fastest PR team often wins the coverage 🥇 Delay = death. So when prospects smartly ask “what do you need from us to be successful?” My answer: access & action. ✔️Access to your bench of C-suite spokespeople ✔️And fast *action* from them when opportunity strikes If you’ve got a good story to tell, don’t let inertia take the wheel. Vroom vroom. This is the way ✊ #publicrelations 👇

126

17 Comments

Using a #pressrelease template can help PR pros save time while creating announcements that get noticed. Whether you’re new to press releases or want to step up your game, click to discover release examples and a template you can customize for nearly any announcement. #pressrelease #prtips

3

Who needs a media kit refresh? Need a template? Register: https://lnkd.in/e8zeGxFb For all you local, B2B publishers and those hyper niche folks in-between. Eric Shanfelt and I are putting together a super tight webinar and guide. We'll even give you a Google Slides template to get started. In 24 hours we've had over 300 registered, almost at 350. If you've been on a Broadstreet webinar before, you know we keep it real, smart and fun. Oh, and I'll share my media kit at Red Bank Green too. If you think fellow publishers might need to know, spread the good word. I always put every last drop of sweat in that I can on these. Register: https://lnkd.in/e8zeGxFb

15

1 Comment

Are you leading market development funds on the table? Or having difficulty securing it from a vendor? Tonya Gentry with some great tips for finding and using #MDF as part of your marketing strategy. Read more in this #CompTIACommunity blog.

3

If you're in PR - or maybe doing your own PR - and haven't yet checked out Peter Shankman's latest venture, Source of Sources, you should. It's free. Link to sign up in comments. #PRTips

43

5 Comments

I keep seeing PR agencies make the mistake of hiring prompt engineers with no experience actually doing PR work. Whyyy? 1) Prompt engineers are no longer relevant - LLMs can write their own prompts better than any human can. 2) Unless you deeply understand the use-case, what is the point of someone who knows how to prompt AI to get a broad range of results. It's AI + a narrow focus that delivers value not AI + general use case humans. 3) Just hire smart, capable, problem solvers that are also PR consultants.

19

1 Comment

Are your PR metrics giving you a false sense of success? 🤔 Millions of impressions, endless mentions, and sky-high AVE... but what’s the real impact? As we wrap up AMEC Measurement and Evaluation Global Measurement Month, it’s the perfect time to rethink outdated metrics and focus on what truly matters in modern PR. I explored together with my colleague Syanditya Utama why traditional measurements like AVE might be holding us back and learn how to track metrics that drive meaningful engagement, shift perceptions, and deliver real business outcomes. 🔗 Read the full article: https://lnkd.in/gzRCyZwm #amecmm #measurement #pr #communication #measurewhatmatters

7

AI for PR? When used the right way, it can be a powerful tool for creativity. Learn how to use it to improve your writing process, not replace it.  #PR #AI

2

Two questions: A) What are you doing differently this year to create non-replicable content? B) Have you read about the content gap yet? We talked to 400+ marketers (of all stripes) to understand how the role of content is changing within GTM. 👀 https://lnkd.in/eNKjaN-Z

20

2 Comments

Calling all DTC marketers, copywriters, and you fine folk who love work distractions… Issue 35 of the Weekly Round Up is LIVE! Here’s what I’m covering this week: 1️⃣ Copy Tip: Contrast creates interest 2️⃣ User Journey Maps 3️⃣ The Psychology of Influencers 4️⃣ Encourage Comparisons in Your Reviews (and Why) 5️⃣ Podcast Pick of the Week 6️⃣ Pretty Cool Copy Examples 7️⃣ Job Opportunities Wanna take a peek? Read it here: https://lnkd.in/e7877HFr #copywriter #copywriting #emailmarketing #DTC — 👋 My name is Matt, Director of Copy at Homestead Studio. Follow me for copy strategies, tips and tricks, and industry insights to help you write better words.

4

I attended a great panel this morning at Denver Startup Week called "How Hiring Fractional Talent Can Drive Quick Wins for Small and Medium Size Businesses." I'm about to hit my one year anniversary of becoming a fractional SEO Director, and a lot of what the panel discussed really resonated with what I see as the value I bring to my clients every day. Some of the key advantages of working with fractional talent include: - You are able to hire higher caliber talent than you may be able to afford if you were to hire a full-time employee. - You get a brutally honest voice in the room. We aren't politicking or angling for a promotion. Your success is our success too. - You get quicker execution from fractional talent. Onboarding is shorter, meetings are fewer, and there is more intentionality around our goals and work because our time is more limited. - Your organization benefits from us working with other clients. We will get you out of the "we've always done it this way" mindset and provider fresh perspectives on how others have approached your challenges. If you're looking for fractional SEO or content strategy help, or you are interested in getting into the fractional world, my DMs are open! #denverstartupweek #fractionalleader #fractionalhiring #fractionaladvantage

24

2 Comments

Most content creators want to break free from relying on brand deals and start selling digital products. Here’s the exact roadmap: 1. Create Content – Keep doing what you’re best at. 2. Provide Value – Focus on helping your audience. 3. Build an Offer – Package your knowledge into a product. 4. Add a CTA – Guide your audience to the next step. 5. Use a Lead Magnet – Channel your audience into a funnel. 6. Sell Your Product – It’s time to monetize. Need a step-by-step guide? 👉 Free resource here Remember, the key is to focus on creating value and guiding your audience through the process.

How to Write Headlines for Newsletters That Get Clicks

2

Health privacy is breached every day online. Most Americans don’t realize their Amazon info is being aggregated with Google searches, news browsing, FB/Instagram/TikTok posts & more. So our entire online experience, including health, is being sifted for marketing. Two LDI fellows, Ari Friedman and Matt McCoy, showed how hospitals and abortion clinics are just as likely as others to track users and pass on the info to aggregators. Check out this LDI piece that lays it out. #https://lnkd.in/eetqaPi3

8

1 Comment