Amanda Gaube

How is Ai shaping CX and PX?

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Ready for an agentive upgrade of your GTM? Check this out. #agentforce #salesai

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🙋‍♀️ How did I start an enablement program from scratch during a time of major organizational transformation at OneSource Virtual? ▶️ Check out #TheEnablementEdge podcast interview for the full scoop, including impact metrics and tips for stakeholder alignment! https://lnkd.in/gFMNiKGY ​

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I'm really looking forward to Wednesday's Pavilion Webinar featuring a few of my favorite people. Change management is difficult, even in the best of times, and the last several years have truly tested the skills of leaders across SaaS. During this panel discussion you'll learn from folks who have led the way to successfully crushing silos and takeaway tips you can start applying to your leadership right away. Link to register in the comments!

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Top H1 takeaway from QBR's about our Rev Org: "We're an ecosystem, not a hierarchy." (h/t Alexandra B.) We collaborate, everyone's voice matters, and we strive to put people in roles they love so they can be madly successful. Hearing this statement was validation that what we are building in the Revenue Org at LibraryPass is unique, and scalable, and contagious. And we have roles coming soon! So if you're interested in being part of an ecosystem, let's chat. Here's to an even better H2!

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck!  Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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Here are four signs your GTM alignment is out of whack: 1. Fragmented Customer Lifecycle View If your team lacks a comprehensive view of the customer lifecycle, you're likely missing key opportunities for upselling, cross-selling, and customer retention. A unified perspective is essential for seamless customer experience and strategic decision-making. 2. Disparate Data Sources When every department has its own ops person with different data sets, it creates a fragmented picture of your business. Without a single source of truth, your strategies will be inconsistent and less effective, leading to misaligned goals and metrics. 3. Inconsistent Terminology If the same terms (e.g., "SQL," "MQL," "Funnel,") mean different things to different people, communication breakdowns are inevitable. This inconsistency can lead to misaligned expectations and strategies, undermining your overall GTM efforts. 4. Unclear ICP Definition and Belief If your team is frequently questioning, “Should we sell to this company?” it indicates a lack of confidence and clarity in your ICP. I like to think of it as who is my "Market of 1?" Can I define a single person who I know is the absolute best market? Then I build my ICPs off of their persona. 5. Sales & Marketing are sending inconsistent messaging to the same people every week. Your sales team is going to work the MQLs, your marketing team is going to work them too. If the messaging is disjointed - you're setting yourself up for failure. Start there. Or you can take our Revuhnew GTM Assessment to get a crystal clear view of where you're at right now! https://lnkd.in/gb936XbN

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Day two of Dreamforce for #TeamSprout was just as supercharged as the first. We had another packed session all around how Sprout Social, Inc., Salesforce and the power of AI in both can help exceed your customer expectations. Check out this latest recap and stay tuned for more from Sprout at #DF24!

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I’m so excited to be leading a session as part of the CMAweekly Masterminds 2024 series all about my two favorite topics — onboarding and adoption! Join me next Thursday, August 1 to talk about all things in these critical parts of the customer lifecycle! I’ll share my experiences (good, bad, and ugly), the guiding principles around onboarding and adoption that I live by, and hopefully leave you with some ideas of ways you can get your customers excited to get started and grow with you. https://lu.ma/1bsb96a2

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New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator On the heels of Drive, our first annual in-person event that brought 200 B2B marketers to Vermont and whole lot of FOMO to LinkedIn... Today we announced the launch of our first online learning program designed for B2B marketing leaders. I know only 200 of you could come to Vermont, so we wanted to do something that was more widely accessible leading into Q4. The Accelerator is a new 8-week live program designed to help you become a better marketing leader alongside a group of peers. We’ll cover marketing strategy, team management, and provide tactics and templates to help you grow revenue, and grow your career. We have heard strong feedback from our community members that the tactical content is great, but you need more guidance around the path to Marketing Leadership and that's what we'll deliver with this. Each week one of our Exit Five team members will host a live session (virtually) with an expert instructor. You’ll have the opportunity to learn and ask questions about your business and your specific challenges. After each session, there will be online discussion in our private community exclusively for Accelerator members, a place for you to network, plus access to the video recordings, templates, and takeaways from each session. You’ll also get a Certification to take back to your company and post on LinkedIn after completing the Accelerator Program. The 8 week program starts October 3 and will run through November and we'll cover: 1. How To Build Your 2025 Marketing Plan 2. How To Create and Manage a Marketing Budget 3. Building Alignment Between Sales and Marketing 4. Positioning: How To Differentiate Your Product in a Crowded Market 5. How To Use Social Media To Build Brand and Drive Pipeline 6. How To Build a Team and Hire (And When To Hire In-House vs. Agency) 7. How To Work With Other Execs, Sales, and Manage The CEO 8. Marketing Metrics You Should Know (And How To Report On Them) 9. Bonus: How to Make Great Memes The CEO Loves (just kidding, not sure if we'll do this one for this program but LMK if you want ...) We have nearly 1,000 people on the waiting list for this, and I'm excited to tell you that registration is now open. This program is open to everyone, even if you're not an Exit Five member (but there's a $200 discount if you're already an E5 member). Learn more about our Marketing Leadership Accelerator Program here: https://lnkd.in/esEjsmsQ

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So true… keep asking the big questions.

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Incredible #RLC panel with Sara Bittorf, Kelly Costanza, Laura Rueckel and Alicia Kelso. Key takeaways: Customer experience needs to be owned by everyone. Create a sustainable value proposition that doesn’t drive your employees insane. Too much focus on the next new thing or LTO can make things difficult on those on the front lines. Your org has to address the full scope of human needs now. People go to their company now to ensure their life can be better — not just their jobs. Create one of a kind experiences in the daily lives of your employees. Your team is the face of your brand. Ensuring they are happy in their role will trickle down to a positive experience for your guests. If the guests are happy, your business will thrive. Keep a finger on the pulse of your team members. Take your employee engagement score seriously, and actually address the issues that arise. Be very intentional with your marketing, your roll out, and howto get your team to embrace initiatives. The more we can focus the team in initiatives, the better the outcome.

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Good sales decks are hard to find. The bad ones are all over the place, loaded up with logo spray slides, about us slides, and tons of feature descriptions. No wonder sales teams are struggling to use these decks and often abandon them entirely. I blame marketing. Here’s a better way to build your sales deck so it actually supports selling. https://lnkd.in/gKDziahz #marketing #productmarketing #sales #salesdeck

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I’m incredibly proud of Cheryl Johnson, Betterworks’ Chief Product and Technology Officer, for sharing her inspiring story on the podcast: Why Being a Misfit Makes You Magic. Cheryl’s journey is a testament to the power of embracing your unique qualities and turning them into leadership strengths. 🌟 One of the things that I love about working with Cheryl at Betterworks and sets her apart,is her ability to collaborate seamlessly across teams and transform ideas into effective product strategies. Her leadership isn’t just about making decisions—it’s about modeling collaboration, creativity, and adaptability every single day. Check out the episode for an honest look at overcoming burnout, embracing individuality, and the importance of continuous learning in leadership. #leadership #womenintech #makeworkbetter #betterworks #diversityandinclusion

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I just started marketing consulting with Bravely, the personalized coaching and training platform, led by Sarah Sheehan. If you're in HR or Talent and curious about lifting up all your employees, supporting marginalized people, or working with truly talented and vetted coaches, check out Bravely. We might not have Prince Harry on call, but there's an excellent team here helping HR leaders make a difference in people's lives. #coaching #talentdevelopment #hr #hrleaders

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Your network is your greatest untapped asset. 🏆 Quorum1 Founder Hank Holiday perfectly explained why now is the best time to harness your company's network. Here are the key insights from our conversation: 👇 ✅ Network-driven operations are more critical than ever. ✅ The sea of relationship data from social media is a goldmine. ✅ Every company has a rich database of connections waiting to be tapped. ✅ Use this network data in sales, investment, recruiting, and more. ✅ From marketing collaborations to professional development, leveraging networks is invaluable. Ready to unlock your network’s potential? Check out our full discussion in the comments below. 

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Corny LinkedIn post alert: 🚨 In the spirit of thankfulness, I’m pausing this week to reflect on how tough parts of this year were—and where I ended up. Let’s be real: the unknown is terrifying. But somehow, the opportunities that came pouring out of my network on this platform blew me away. Truly, LinkedIn—you understood the assignment. 👏 I’ve got to give a major shoutout to the people I’ve connected with here—not the spammy, “Hi, Caitlin, can I have 15 minutes of your time?” types, but the real connections. The ones who cheer each other on, swap advice, and genuinely celebrate each other's wins. And the best part? Meeting so many of you IRL at events felt less like a first introduction and more like reuniting with an old friend. It’s proof that this whole “relationship-building” thing actually works—if you do it right. Show up authentically, invest in people (not just profiles), and focus on building real value, not quick-hit transactions. As we slide into the holiday season, I’m carrying a huge bucket of gratitude for this community. If we’ve talked, collaborated, or even exchanged a funny GIF in DMs this year—thank you. You’ve been a bright spot. Here’s to more connections, more opportunities, and maybe a little less chaos in the year ahead. 🦃

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