Allison DeFord

⭐️⭐️⭐️⭐️⭐️ "𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗱𝗲𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸 𝗼𝗳 𝗺𝘆 𝗵𝗼𝘂𝘀𝗲" ~ 𝗝𝗮𝗰𝗸 𝗛𝗮𝗻𝗱𝘆 Did you know search engines use keywords inside your reviews to help potential customers find your business? For instance, if you're a general contractor ask your customers to leave these keywords in their review… · Kitchen Remodel · Bathroom Renovation · Basement Finishing · Deck Construction · Home Addition If you’re a larger GC, use the keywords Commercial or Industrial. Be specific: Use locations such as Alpharetta, Ga or North Fulton County, Ga. 𝗕𝗼𝗻𝘂𝘀: Include the contractor's name in the review. This will help potential customers find the review when searching for that contractor specifically. 𝗣𝗿𝗼 𝗧𝗶𝗽: Ask clients to talk about life before working with you and after your contracting work transformed their lives. Leaving reviews with this information helps local SEO tremendously, and you’ll be ranking above your competitors in no time.

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What can this team not do? Check out some recent work in this highlight reel!

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Homepage Design: Empathy & Connection Learn how impactful storytelling on your homepage can boost engagement. This video explores the power of empathy and connection in website design, using Wes's story as a prime example. Discover how to create a homepage that resonates with your audience and drives results! #HomepageDesign #WebsiteDesign #Storytelling

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Here’s a series to share if you know a subject matter expert who wants to build their #business with a book. I love #books and love #BookDesign - and so, of course, love seeing this series about all the aspects of developing and launching a business book.

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You look at the different segments as the different main "customer personas", and then when you send emails, you consider which segments a given email is relevant for. Read more 👉 Check at link in bio ~ Or visit directly at https://bit.ly/4dR4IdH #emailmarketing #emailmarketingtips

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It's more... Recently being blessed with the opportunity to be interviewed by Eric Floyd of "The Shepard at Work Podcast," he wanted to know a few things about : - Why do I do what I do in business? - The heart behind what I do? And some other things. Let me know your thoughts when you take a listen? #contentmarketing #visualbranding #personalbranding #inspiration #contentdevelopment

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"landscapebmanagement" and 3 customer testimonials that read, "Lorem ipsum dolor sit amet, consectetur..." Your brand's appearance matters 😖. You wouldn't show up to a client meeting looking like this guy. You want to make a great impression. But yet... These are two embarrassing website homepage errors I saw this week. One was on a $50M landscaping company's site. Typos are part of life. Even when you have 7-10 people review things, a few small ones will slip through now and then. But do you want prospective landscaping clients to see your marketing and feel like details aren't important to you? Do you want them to assume you don't care? Are you "looking in the mirror"? Your image matters. Pay attention to details. Buy some new "clothes". Take a "bath" and get a "haircut" (metaphorically speaking). #landscaping #lawncare #treeservice

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✨ The "itch"—that grinding feeling of discomfort many consumers experience when the gap between who they aspire to be and their actual behavior, becomes too hard to ignore. It's a balance between the two trends: Status in Sustainability and Reckoning With Reality. The sustainability itch is real and it's triggered by three key barriers: time, money, and knowledge. Consumers want to make more sustainable choices, but these obstacles hold them back, creating a space of inner conflict. And it’s this discomfort that will drive future migration from today’s brands to those offering real, accessible sustainable alternatives. At Above The Clouds Communication , we dig deep into these insights to understand what’s really going on in the minds of consumers. Through our Future Series Reports, like The NXT Sustainable Consumer, we explore how consumers feel, think, and aspire—and how brands can tap into these emotions to create lasting change. 🌍 Want to know why 8 out of 10 consumers identify with sustainability but feel stuck in their ability to act? And how this will impact brand loyalty in the near future? Check out The NXT Sustainable Consumer Report here: https://lnkd.in/d7FYbCnx ❓ What’s the biggest barrier stopping you from living or consuming more sustainably? And what would help you make more informed choices? #sustainability #thenxtsustainableconsumer #sustainablefashion #fashion #consumerinsights #brandbuilding #sustainable

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Print isn't dead! An effective business card brings together several stylistic elements — color, font, texture, logo — into a simple presentation that instantly communicates your brand.  📇 Make sure your card is the one that’s noticed, the one that’s remembered, the one that’s saved. Call Precise Creative to get started today. We specialize in stand-out business cards. 📲 (336) 681-3167 #marketing101 #businesscards #newbusiness

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Should you change your brand? If your logo does not reflect your brand, it might be time to develop a new one. Need help upgrading your marketing? Schedule a strategy call with us at https://lnkd.in/gMPKiBv2. #ProImpressionsMarketing #Marketing #Branding

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You may have been categorized as a certain “season” before when it comes to what colors you should wear. 🌷 ☀️ 🍂 ❄️ @Amy Janece goes much deeper with her Elemental types. Hear how your movements, face shape, and identity factor in. All these things combine to give you a powerful tool for your business so you can show up for results. Listen to the whole episode below! ⬇️ #BusinessDressing #DressForSuccess #LookGoodFeelGood #ConfidenceInClothing #FeelGoodDoMore #PowerDressing #DressToImpress #SuccessfulStyle #ProfessionalAttire #HowYouLookEffectsHowYouFeel

📸 Branding Tip for Solopreneurs & Small Businesses 📸 Consistency is key! Make sure your brand is visually consistent across all platforms. From your website to social media, keep your logo, colors, and fonts uniform. This builds recognition and trust with your audience. Need professional branding photos to pull it all together? PM me to help you elevate your visual presence! #BrandingTips #SmallBusinessBranding #CEatonPhotography #ConsistentBranding

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Why just rep your brand when you can *wear* it? 🎨 Custom illustrated designs aren’t just for your website or business cards—they’re for your t-shirts, mugs, and everything in between. #WearYourBrand #CustomDesigns #MerchThatMatters

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Curious about what it’s really like to have dedicated marketing support for your jewelry business? Many of our clients are pleasantly surprised by how it actually transforms their brand—and often wonder why they didn’t take the plunge sooner. In our latest podcast episode, we’re pulling back the curtain to give you an insider’s look. You’ll discover how expert, industry-specific marketing can make a significant difference. And it couldn’t come at a better time, as the deadline to apply for the Jewelry Brand Incubator Grant is fast approaching on Friday, July 12th! If you haven’t applied yet, or if you’re on the fence, episode #296 is a must-listen. It’s packed with insights that highlight the invaluable benefits of professional marketing support. Don't miss out—listen or watch now! https://lnkd.in/g7Jv-UaY #marketing #marketingtips #marketingadvice #digitalmarketing #marketer #finejewelry #jewelrymaker #jewelrydesigner #designerjewelry #jewelryindustry #podcast #joyjoya

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