Alicia Turner

📊The Rise of "Zero-Click" Queries 🇪🇺 EU: Only 374 out of 1,000 Google searches result in clicks to the open web 🇺🇸 US: Even lower at 360 clicks per 1,000 searches We're rapidly moving towards a "Zero-Click" future and you need to rethink your approach to marketing and the value of 'absolute attribution' with your website data being the sole source of truth. Why This Matters: 1. AI and platform evolution are reshaping user behavior (less clicks!) 2. Major platforms are creating walled gardens, keeping users within their ecosystems (so you need to produce content for them and not obsess with website behavior) 3. Traditional SEO and website traffic strategies need urgent reconsideration What should you do?: - Rethink attribution models - Diversify content distribution channels - Adapt to in-platform content consumption (ASAP) 🔗 Full study: [https://lnkd.in/egaVv9bC) SparkToro Rand Fishkin #DigitalMarketing #SEO #SearchTrends #AI #ContentStrategy

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Are your Google Ads hitting the mark? Our latest blog post reveals key strategies for driving online presence and skyrocketing conversions. https://lnkd.in/eXnKbZhW #GoogleAds #TargetedAds #CentralFloridaMediagroup #CFMG

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RTB campaigns are all fun until you get $1-6 bids from buyers, while you used to get $35-40 in a static campaign!😅 FYI neither the RPC is good What do you guys think about it? 🤔 #paypercall #inboundmarketing #leadgeneration #RTB

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Working with multiple agencies? You might be losing out on significant ROI. That's because scale is a major benefit of having an Agency of Record (AOR). An AOR consolidates your media buys and partnerships, which means better scale and connectivity. This leads to reduced platform fees and more working dollars going toward actual advertising. An AOR's scale can slash both platform and management fees. In our Retail Media practice, we find this often allows our advertisers to re-invest around 7% of Retail Media fees straight back into working media. Don't reduce your budgets - get more scale and more sales for the same total investment.

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🔍 Choosing the right eCommerce platform is critical for your business's success. With so many options available, it's essential to evaluate them based on your unique needs. 🛒 Our latest blog post outlines key factors to consider when picking the best eCommerce platform, from customization options to scalability and customer support. If you're in the process of making this decision, this guide will help you navigate the complexity and make an informed choice. https://lnkd.in/gKjamWJf

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When I say RCS Text Messages are gonna 💥blow up💥 I don't mean literally 🙃 I mean they are gonna be very popular and impact every single one of us. Most iPhone users have no idea what is coming. 🤯 Business owners who jump on this new technology shift first will 💯STAND OUT💯 amongst their peers. Any business type or industry will be able to benefit. From B2B to D2C From Hollywood to the local Diner From the dominant industry incumbent to the earliest startup This video is exactly what I'm talking about! Should I do one for all the home and commercial service businesses out there?

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Bad agencies vs great agencies: The difference usually isn’t in the quality of service. What bad agencies tend to provide: Adequate results Poor or non-existent reporting Delayed communication No clear strategy to address underperformance What great agencies tend to provide: Solid results Comprehensive reporting Rapid communication A well-defined plan to resolve issues The takeaway: Service quality is often comparable across the board. What truly sets you apart is how you communicate and handle challenges. Keep that in mind. #B2Bleadgeneration #Emailautomationtools #Automatedemailcampaigns #b2bsalesstrategies #Emailmarketingplatforms #Businesstobusinessmarketing #Personalizedemailsolutions #B2Bcontentmarketing #Emailmarketingoptimization #B2Bdigitalmarketing #Emailengagementstrategies #B2BSEOstrategies #Emaillistsegmentation #B2Bmarketingautomation #Emailcampaignanalytics #B2Bsocialmediamarketing #Emaildeliverability #B2Bonlinemarketing #Triggeredemailsequences #B2Bmarketinganalytics

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Looking to elevate your marketing performance game? If you're ready to transform your strategy, I encourage you to connect with Ather. DM him or reach out at [email protected] to get started!

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We’ve helped our clients generate over $55 million in ad revenue and $22 million in email revenue in the past year. One area that’s been a major driver of this success is conversion rate optimization (CRO)—particularly for aftermarket auto parts brands. 🚗🔧 Here’s why CRO is vital in this space 👉 Most shoppers looking for auto parts know exactly what they need. They’re not browsing; they’re hunting for specific parts, like a turbocharger or ignition coil. That means your site needs to get them from search to checkout as efficiently as possible. How can you optimize for that? Simplify your navigation 👉 Customers should be able to search by vehicle make, model, and year without too many clicks. The less effort it takes for them to find their part, the higher your conversion rate. Use clear, detailed product descriptions 👉 Buyers of auto parts often know the technical specs they need. Ensure your product pages include these details. Be clear about compatibility, installation instructions, and what’s included. The more transparency, the fewer returns. Leverage trust signals 👉This industry can be tricky with so many third-party sellers. Show customer reviews, warranties, and clear return policies upfront. A buyer of a $300 exhaust system wants assurance that they’re purchasing from a reputable brand. Offer live chat or quick support 👉 Adding a real-time support option—especially for technical queries—can help answer questions that stop customers from completing their purchases. Remember 👉 CRO isn’t just about attracting traffic. It’s about turning that traffic into loyal customers. So before you pump more money into ads, make sure your site is optimized for conversions.

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What's happening next week? If I made a selfie video about it with my black turtleneck, it's absolutely worth it. I'm joining Jessica Robinson, Founder of Affiliate Marketing Partners and prior Head of Affiliates at Paypal, to talk about how brands can effectively sell affiliate marketing initiatives internally. Topics she's covering on the Phonexa webinar: ✅ Uncovering the value proposition of affiliate marketing ✅ Leveraging the power of high-authority sites ✅ Exploring the diverse range of affiliate marketing opportunities ✅ Avoiding common pitfalls and mistakes in affiliate program management ✅ Addressing misconceptions and concerns about affiliate marketing ✅ Implementing effective strategies for managing affiliate channels differently from other paid channels April 23, at 11 AM PT. Register now to secure your spot (first comment) #Phonexa #AMP #Webinar #affiliatemarketing #womeninmarketing

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One of the tasks we normally recommend in SEO campaigns is optimizing your site's navigation and making sure it clearly and accurately reflects your offerings. It's called a "menu" for a good reason - all of your offerings need to be displayed on the navigation with clear and plain text. And the items in your menu should match the keywords that your potential customer came to find. It just makes sense! Google's leak has revealed that a poor navigational experience hurts your score, which hurts your Google rank. So, what are some things that make a "good" navigational experience? - Incorporate text links that are easily crawlable by Google - Use simple language to convey what users can expect upon clicking - Steer clear of excessive industry jargon - Integrate target keywords into the navigation links - Align each link with the content topic of the target page By focusing on these elements, you can enhance user experience, improve your SEO performance, and boost your website's visibility. #SEO #GoogleLeak

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Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses Share this on social: Discover how to leverage data to create personalized experiences, optimize campaigns, and drive results for your small business in our latest article. https://lnkd.in/eHRKzFFs #LifeatCox #AskMeHowToGrowBusinessWithCoxMedia Read More

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CallRail's James O'Neal and Mockingbird Marketing's Robert Williams get into Dual Source Attribution - what it is, how to do it and why it is so important. In a much more, multi-channel world, the simplistic direct response models of the past don't (always) correctly showcase how your marketing channels are working together.

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An interesting look at how users are interacting with content and what that means for marketers when it comes to moving businesses from prospects to paying customers. #MarketingStrategy #MarketingReport #B2BMarketing #ContentMarketing https://ow.ly/S5KY50RpEoG

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Another frequently asked question from advertisers (tergeted digital ads): FAQ #4 Why does the cost of traffic in programmatic advertising increase with higher purchase volumes? Usually, buying in bulk is cheaper, but your CPM goes up. Answer: Imagine you need to build a brick garage. You go to a construction market and see dozens of kiosks (small shops) where you can buy bricks. You need 10,000 bricks for your garage. You check prices at all the kiosks and buy all 10,000 bricks from one seller at the lowest price. Now, if you want to build a house instead of a garage, you’ll need 100,000 bricks. Just like before, you can check prices and availability from all the suppliers at the market. It’s quite possible that you won’t find more than 20-30,000 bricks at the lowest price. The supplier with the best price has already sold out to other garage builders! You’ll have to buy 20,000 bricks from your favorite seller (at the lowest price), then more at a higher price from his neighbor, and then even more from two or three other sellers who have jacked up their prices. So, to gather all the bricks you need, you’ll end up buying both the cheapest ones (as many as you can find) and the more expensive ones. After all, you’re building a house, and a house needs a lot of building materials. The same goes for advertising traffic. If your campaign needs a lot of impressions, the CPM will go up. #programmatic #digitalads #digitaladvertising

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Well hello again Google Land! For the heck of it, I decided to run the visibility numbers for the 380 sites I'm tracking closely that were heavily impacted by the September HCU(X). I wanted to do that since we are almost two weeks out from the end of the March core update. Like I expected, none have bounced back at all. That's not shocking since the update is done... but I do believe we could see changes after Google reviews the form submissions. I shared about that earlier and in my latest post about the helpful content system being baked into core. But, I also just ran the visibility numbers comparing pre-September HCU(X) visibility to today. 270 of the 380 sites I'm tracking have dropped 90%+ since then (with many 95%+). Again, I don't believe all of those sites should recover, but some definitely should recover to an extent. Something seems very off with the systems assessing the helpfulness of content within Google's core ranking system. Let's see if things change after those submissions are reviewed... #google #seo

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☠ Times up, campers! ☠ If you haven't exported your historic Google Analytics (Universal Analytics or pre-GA4) it will be deleted FOREVER. Tomorrow. Here's a great video option from Loves Data—a guy who literally saved my bacon in the transition to GA4 world. https://lnkd.in/gF6F6gyP #smallbusiness #manufacturing #tma #marketing #tipsandtricks

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