Alex Rector

💌 Email marketing is a powerful way to connect with your customers, but it requires strategy and best practices. Learn how to build your list, segment your audience, and stay compliant with regulations. Ready to boost your engagement and conversions? Read our latest blog: https://zurl.co/xkkM #EmailMarketing #DigitalMarketing #ClientEngagement #MarketingTips

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Professional services marketers—what will you *stop* doing in 2025? Strategy is often deciding what *not* to do. We can't do all the things and do them well. As you prepare for 2025, think about doing less ... but doing it better. (I have some recommendations if you're interested.) h/t to Mike Krupit for putting this idea in my head.

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The shift toward social media marketing is more than just a fleeting trend—it's a vital strategy for businesses today. It seems that everywhere you look, more and more companies are harnessing the power of platforms like Facebook, Instagram, and YouTube to connect directly with their customers. 🌟 What's truly inspiring is how this opens doors for dental practices to connect with their communities in meaningful ways. By focusing on building a strong online presence, practices can enhance engagement and trust, ultimately attracting more patients. Have any of you noticed this shift in your local dental community? How has social media changed the way you connect with your patients? Let's chat! 💬 #DentalHeroes #SocialMediaMarketing #Engagement #Community #DentalPractices #PatientConnection https://lnkd.in/gbBFcxcg

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A prospect-centric cover note helps agency proposals win... - the focus is on the client - business issues are recapped - briefly notes how the agency has solved similar challenges - expresses enthusiasm & appreciation Join us in Denver October 14 & 15 and learn the tricks to written agency proposals that succeed. Details in the comments.

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✉️ Is your email subject line the key to unlocking higher open rates? 🤔 Craft compelling subject lines that grab attention & entice subscribers to click! 🚀 Learn the art & science of writing subject lines that deliver results. #emailmarketing #subjectlines #openrates Read here: https://lnkd.in/e8fnxbTM

Check out the latest @pdxMindShare blog post: Smash The Funnel: A Book Summary for Sales Professionals and Business Executives https://ow.ly/JBgV50SwAP9 #salesstrategy #salesfunnel #smashthefunnel

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For professional services marketers, one of the toughest things to do is *not* follow all the advice you find from B2B product/SaaS marketers. Most of it is plain wrong for a service business. The product peeps are selling widgets. You're selling relationships that will last for years (ideally). They're obsessed with website traffic because their customers can and do buy right on their website. Buyers of professional services don't do that. The sales process is much longer. It requires building a trust-based relationship, something that doesn't happen with a website visit. They need to sell thousands and thousands of seats. You need your next five clients. But there's *so much* B2B marketing advice that comes from SaaS marketers and while it's smart for them, it's wrong for you. You're playing a different game, so don't follow their rules. *** Find this post thought-provoking? There's more where that came from - sign up for our emails at https://lnkd.in/e2-iNhcs

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I am hearing lots of people either acquiring and merging businesses, or just starting fresh with a new #Marketo instance. Whatever your project, watch out for these #MarketoMigration mishaps: ✅ A never-ending project with spiraling costs & time ✅ Running two parallel Marketo instances, and no specific one being accurate ✅ Oh we forgot the... [insert critical integration here]... ✅ Not forgetting... how can we see the historic results Read more about DIY Marketo Migration gotchas here: https://okt.to/5ZyGvT

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Looking to optimize your quote request process? This article walks you through setting up and linking CTA pop-up forms using HubSpot, designing effective forms, and optimizing your website for an improved customer journey: https://hubs.ly/Q02yCSPc0

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The way people buy #B2B is changing, and if your business isn’t changing the way we approach #B2B buyers, you’re handing over the keys to your competition. “Revenue leaders must tune their #GTM strategies to resonate with millennial and Gen X buyers. Organizations that are unable to do so will get outsold by more proactive competitors. To deliver the smooth, connected experiences modern buyers demand, marketing and sales personnel must work in concert. They must operate from a single and accurate customer data set and every member of the GTM organization must have complete visibility into all customer and prospect interactions.” https://lnkd.in/g8gpjsZq

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We are ecstatic for the latest FTC Ruling on Click to Cancel! This applies to ANY type of subscription service, B2B, D2C. Sellers have more responsibility to prove what they agreed to offer & that buyer is able to understand it + make it as easy to cancel as it was to sign up. This is EXCELLENT news for consumers, business owners, etc. Bad news for businesses that profit off these subscription based service companies that thrive off of reoccurring revenue. *cough* SEO, gyms, healthcare, credit monitoring, online content / media companies

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