Alex Capozziello

Breaking Through on TikTok: A Game-Changer for CPG Brands! Did you know that 57% of users say they discover new brands and products on TikTok? As a DTC retail partner to CPG brands, we at Yaroo Co understand the importance of breaking through the noise and reaching new customers. That's why we help our clients establish and scale profitably on marketplaces like TikTok Shop. With TikTok's new discovery and search features, brands can now reach users at every stage of their shopping journey. From awareness to conversion, we can help you maximize your brand's potential on TikTok. Read the full article to learn more about how brands are breaking through on TikTok: https://lnkd.in/g6ArSfZk Let's help your brand shine on TikTok! Contact us to learn more about our services. #TikTokForBusiness #CPG Brands #DTCRetail #EcommerceGrowth #TikTokShop #SocialCommerce #YarooCo

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Free learning for #foodbusiness leaders! This Friday, explore how #influencermarketing can generate consumer awareness and spike demand for your products, including how to begin working with influencers and industry standards. Register thru the link below to hear from Tastemaker Conference experts Abbey Rodriguez & Chandice Probst, who have helped set industry standards for influencer #marketing and have a proven track record of helping brands succeed. #specialtyfood #foodmarketing #foodindustry https://hubs.li/Q02NqL1W0

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In the #PerformanceMarketing world, DTC brands are turning to third-party measurement to better understand their media performance and cut costs, as they grapple with disappointing results from walled garden solutions like Meta's Advantage+. "Many [DTC] clients are asking, ‘how can I better understand what’s actually driving results?' ” said Michael Lisovetsky, co-founder of JUICE. Read more in this ADWEEK article by Catherine Perloff. ⬇️ We say kudos to the marketers demanding transparency. Questioning your video ad partners is key to brand safety and business growth. Here's more on why 👉👉 https://lnkd.in/ecBFkNJe #Marketing #OnlineAdvertising #DTC #GoogleAds #FacebookAds #AdTech #TransparencyMatters

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Let's get back to basics. For CPG brands in particular, brand advocacy efforts focused on UGC can help breakthrough in crowded categories and organically amplify your messaging to reach mass audiences. It can also personify your brand in new, relevant, and authentic ways to create buzz and elevate consideration from target audiences. https://bit.ly/3BCPjPv #cpg #cpgmarketing #retail #ugc

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Influencer marketing is no longer just an option for beauty brands—it's essential. With the beauty industry embracing platforms like TikTok, Instagram, and YouTube, the power of influencers to drive sales and brand awareness has never been stronger. Did you know that 71% of TikTok Shop users have purchased a product after seeing it in their feed? Our latest blog post breaks down the strategies that beauty brands can use to leverage influencer partnerships effectively. From selecting the right influencers to utilizing tools like TikTok Shop, we explore actionable insights that can make a significant impact. This is your guide to staying ahead in the competitive beauty market. Explore how to elevate your brand’s presence and connect with your audience in meaningful ways. #influencermarketing #marketing #tiktok #tiktokshop https://lnkd.in/gqBDDvrM

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REGISTER: https://lnkd.in/eiEz--D3 💫 Revamp Your Shelf-Space Strategies 💫 Do you truly understand your in-store audience? Brand affinity can vary wildly across channels, making it critical for CPGs to tap into the latest consumer behavior trends. Join us June 4 at 11 a.m. ET for a deep dive into: 🔎 Today's updates on the surging value chain market 🔎Differences between Kroger and Albertsons shoppers — and what they mean for CPGs 🔎Where you may want to place shelf-space bets in a head-to-head comparison of Dollar General and Walmart Also: We’ll feature a special spotlight on C-stores and discuss how to seize the latest food and beverage opportunities within them. #webinar #cpgindustry #consumergoods Placer.ai

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There has seemingly never been a better time for your brand to become more sustainable. Consumers—particularly Millennials—increasingly say they want brands that embrace purpose and sustainability. In fact, 65% say they want to buy from purpose-driven brands that advocate sustainability. Fortunately, there are simple ways to move towards sustainability, such as: 🔷 Eco-friendly packaging 🔷 Supply chain transparency 🔷 Aligning with environmentally conscious consumer values Ready to join the green revolution? Read more here: https://lnkd.in/gZPRsMmA #sustainability #ecofriendly

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Curious about how TikTok is reshaping the beauty industry? 🌟 Our FREE in-depth report showcases the top 15 TikTok Shops that are leading the beauty market with impressive sales and trends. From viral products to revenue insights, this report provides a treasure trove of data to help you understand what's driving consumer behavior and how you can leverage this information for your own brand. Don’t miss this opportunity to stay ahead in the social commerce game! 📈✨ Download Now:https://hubs.li/Q02P1bXM0 #TikTokBeautyTrends #SocialCommerce #TopTikTokShops

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Curious about how TikTok is reshaping the beauty industry? 🌟 Our FREE in-depth report showcases the top 15 TikTok Shops that are leading the beauty market with impressive sales and trends. From viral products to revenue insights, this report provides a treasure trove of data to help you understand what's driving consumer behavior and how you can leverage this information for your own brand. Don’t miss this opportunity to stay ahead in the social commerce game! 📈✨ Download Now: https://hubs.ly/Q02P195B0 #TikTokBeautyTrends #SocialCommerce #TopTikTokShops

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Curious about how TikTok is reshaping the beauty industry? 🌟 Our FREE in-depth report showcases the top 15 TikTok Shops that are leading the beauty market with impressive sales and trends. From viral products to revenue insights, this report provides a treasure trove of data to help you understand what's driving consumer behavior and how you can leverage this information for your own brand. Don’t miss this opportunity to stay ahead in the social commerce game! 📈✨ Download Now:https://hubs.ly/Q02P1dNl0 #TikTokBeautyTrends #SocialCommerce #TopTikTokShops

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Curious about how TikTok is reshaping the beauty industry? 🌟 Our FREE in-depth report showcases the top 15 TikTok Shops that are leading the beauty market with impressive sales and trends. From viral products to revenue insights, this report provides a treasure trove of data to help you understand what's driving consumer behavior and how you can leverage this information for your own brand. Don’t miss this opportunity to stay ahead in the social commerce game! 📈✨ ➡️ Download FREE report here: https://hubs.li/Q02XMdwg0 #TikTokBeautyTrends #SocialCommerce #TopTikTokShops

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5 reasons to work with nano-influencers: 1️⃣ The global influencer marketing industry is valued at $24 Billion 2️⃣ Stronger loyalty and audience trust compared to large influencers 3️⃣ Looked at as long-term business partners 4️⃣ SEPHORA and L'Oréal are key examples of this strong influencer collaboration 5️⃣ Leads to stronger brand authenticity and niche market penetration Elvis O. KAWEDO explores this trending marketing strategy: https://lnkd.in/e6Txx9u2 #beautyindustry #influencermarketing #nanoinfluencers #trends2024

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That's more than half consumers who now expect brands to take a stand on social issues relevant to their industry. People are looking to connect with brands that align with their values, not just their needs. Get the full survey now to dive deeper into what matters most to today’s consumers! Does your favorite brand stand for something you believe in? Share with us in the comments! 👇 #ConsumerInsights #BrandValues #Malokunlabs

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How does your beauty influencer program measure up? The 2025 Beauty Influencer Engagement Rate Benchmark Report is here! 📊 This comprehensive report breaks down average engagement rates by creator tier (nano to VIP) and beauty category, giving you the insights you need to evaluate your performance and set realistic goals for your influencer program. Key Insights: 💄 Makeup drives the highest engagement in the UK and France, while hair care leads in the US. ⭐ Creators with small-to-mid-sized audiences consistently achieve the highest engagement rates globally. 🔥 Year-over-year engagement rate growth was limited, with increases only seen among US nano creators and France's mega/VIP creators. Ready to see the data and shape your strategy? Download the full report: https://bit.ly/4fBaTTn #influencermarketing #creatoreconomy

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🌱🥩📺 IMPOSSIBLE FOODS DEBUTS FIRST AD CAMPAIGN SINCE REBRAND AT MET GALA A hot-dog-eating contest, lusting over nuggets, and an overly long sub are all featured in Impossible Foods’ first marketing campaign after refreshing its brand identity in March, with the plant-based meat pioneer declaring: “We’re solving the meat problem with more meat.” The new campaign debuted at last night’s Met Gala red carpet show, which over-indexes on Impossible Foods customers, according to the company. At the garden-themed event, the celebrity attendees got to sample Impossible sliders with brie and truffle aioli, and passionfruit BBQ Impossible chicken nuggets. The hero 30-second ad is a fast-paced walk-and-talk spot, with the protagonist outlining how “meat has problems”, and to solve them, we should eat more of it – only caveat? It should be made from plants. Describing the meat problem on its website, the brand notes how it’s “too delicious”, but that we eat so much of it, it’s causing problems – for our bodies as well as the planet. “We see this campaign as a way to let meat eaters know Impossible meat is the best way to keep eating meat you love, just without a lot of the problems associated with animal meat,” said chief marketing and creative officer Leslie Sims. “Whether you’re a vegan, hardcore meat eater or somewhere in between, we have you covered.” The months-long campaign – which will run on TV and streaming, and digital, social media and billboards – was conceived via a collaboration between Impossible Foods’ in-house creative team and three-time AdAge Small Agency of the Year winner Erich and Kallman. The marketing campaign comes amid a flurry of activity for Impossible Foods. It has been rolling out its new beef hot dogs at baseball stadiums across the US, serving its meat to the US army, transitioning a cattle ranch into a farm that produces plant-based meat ingredients, and – more long term – weighing up a liquidity event that could include a sale or an IPO, all while entering into Whole Foods Market nationwide and rejigging how it sells its meat. It’s a busy time for Impossible Foods, and one it will hope translates into success. #GreenQueen #altprotein #futurefood #plantbased #sustainability #foodsystems

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Glossier’s Social Media Success Story: Foundation with Community-First Approach: Glossier started as a beauty blog called "Into The Gloss," founded by Emily Weiss. It provided a platform for real women to share their beauty routines and product preferences. This approach created a community that Glossier could tap into before they ever sold a product. 1) Product Development Driven by Social Media: Glossier leveraged the insights from its online community to design products. The company directly asked its Instagram followers and blog readers for feedback on what beauty products they wanted. This involvement made customers feel valued, increasing their loyalty and advocacy for the brand. 2) Leveraging User-Generated Content (UGC): Glossier became known for encouraging everyday users to share photos of themselves using their products. They reposted UGC, showing off real customers instead of using celebrity endorsements. This strategy built trust with their audience and inspired people to buy because they saw others like them using the products. 3) Incorporating Influencer Marketing: Glossier collaborated with micro-influencers, especially within the beauty space, who had loyal followings. Instead of choosing only influencers with huge followings, they picked those who truly connected with their target audience, which helped spread the word authentically. 4) Social-First Customer Service: Glossier built an exceptional customer service experience directly through social media. They handled inquiries and complaints via direct messages on Instagram and Twitter, offering a personal touch to their service. This fast and responsive service also increased customer satisfaction. 5) Creating a Brand Persona: Glossier’s Instagram and other social media platforms were filled with minimalist, soft-toned visuals that reflected their product aesthetic. The consistent branding, paired with their “skin first, makeup second” philosophy, resonated with their audience, making their feed instantly recognizable. The Results: Glossier turned its social-first approach into a highly engaged community of followers, which fueled its sales growth. In just five years, Glossier became a billion-dollar brand. The brand’s social media channels, especially Instagram, have millions of loyal followers who continuously engage with their content and products. Key Takeaways for Your Business: Know your audience and actively involve them in your product development and marketing process. Prioritize user-generated content to build trust and authenticity around your brand. Leverage influencer marketing smartly by choosing influencers who truly align with your brand’s values, not just based on follower count. Offer personalized customer service through social media to deepen customer loyalty. #socialmediamarketing #marketing #digitalmarketing #UGC #branding #influencermarketing

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