AlexAnndra Ontra

A must read: I discuss effective marketing strategies for business book authors below. https://loom.ly/5n3kdJ

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As our world gets more fraught and complex, audiences are increasingly choosing news sources which are more visual, reports are more watched, less read, with YouTube continuing its rise. The implications of this trend for deep understanding of difficult issues is worth pondering. More people are concerned about how to grapple with the rising torrent of fake news, and many having doubts about how AI might be deployed by newsrooms. Edelman has partnered with the Reuters Institute for this annual report as we are all in the business of communicating and good, credible and trusted information is critical to everyone in that process

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The @PageSociety just released its newest report Beyond Communication: CCO Leadership in Navigating New Complexity. The findings underscore the CCO as an ever-more-essential partner with the CEO in defining and activating corporate character. Read more here: https://hubs.la/Q02x4nPQ0

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Thank you, PSM The Professionals, The BD Ladder, and Ben Paul! Excerpt: “In comparison to this Roy Sexton’s article offers a contrary view on the widespread rush to adopt AI. He emphasizes the importance of thoughtful, strategic adoption of AI rather than chasing trends. Sexton warns against superficial compliance and advocates for a deeper understanding of AI’s potential and limitations.” #AI #artificialintelligence #legal #law #lmamkt #lma24 #legalmarketing #digitalmarketing #marketing #branding

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Now that curation has earned its way into more and more programmatic circles, it's only fitting that Pesach Lattin has dived into the question "are all data curation solutions interchangeable?" Spoiler alert - they aren't, which makes this article a must read both those who are already capitalizing on curation and those just getting started. Drew Stein Audigent Ted Smith Greg Williams Jake Abraham Gina Cavallo Chris Meredith #data #curation #programmatic #programmaticdata

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💡How are newsrooms using AI?💡  🌟 As AI continues to evolve, marketers and PR pros need to know how it affects journalism. Understanding how AI software influences story discovery and content creation enables teams to refine their pitching and press release strategies. 📰🤖 🔍 Consider these recent examples of AI projects supported by AP's Local News AI initiative and the John S. and James L. Knight Foundation: 🎙️ Michigan Radio, a University of Michigan NPR affiliate, uses an innovative tool that scrapes city council meetings from video sharing services, transcribes them, and generates tailored alerts. The result? Better visibility into public meetings and proactive notifications aligned with journalists’ beats and interests. 📺 Television station WFMZ-TV in Allentown, Pa., uses AI software that sorts and prioritizes news releases and story pitches from emails and other outside sources. And then, it enters the information into a content management system. 🤔 Thoughts? 👇 🔗 Learn more about the AI projects mentioned at https://lnkd.in/ep9H9QCM J.P. Escobar Jason Fink R. Kurt Osenlund Isha Kamani Hollis Daniels Melanie Shaw Chris Hayes #ArtificialIntelligence #Journalism #MarketingStrategy #PR #AIinJournalism #Innovation #FutureOfNews #TechAdvancements #Collaboration

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PodMatch, the platform that automatically matches ideal podcast hosts and guests for interviews, is now splitting revenue with podcast hosts when they use the platform to book guests. Join me in revolutionizing the podcasting experience! 🎧💬 Explore the possibilities with PodMatch: https://lnkd.in/gxZm-gtA #PodMatch #PodcastInterviews #Podcasting #GuestMatching #PodcastCommunity 🎙️

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Recently, I posted about changes in reputation management and how the ChatGPT is changing the landscape. David Klein’s article, explores how Google’s recent AI feature, the Search Generative Experience (SGE), still in beta, will change SEO. SGE will favor authoritative, popular sites, meaning businesses should continue to focus on creating quality content and partner with already established sources. Stay tuned for more information! #ReputationManagement #AI #SEO #BusinessStrategy

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When it comes to marketing fiction, word of mouth is key to a successful book launch. Read more below. #fiction #bookmarketing https://lnkd.in/eX4pmE6q

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✨ "Data tells, but stories sell." ✨ Imagine harnessing the true power of #storytelling to ignite passion and drive innovation within your organization. That's what I discussed with host Nikki Lewallen Gregory on the latest #FRINGE podcast episode. 🎙️ Here are Key Insights for #Innovation Leaders: 💡The Sensory Connection: Engage your audience on a deeper level by activating all five senses in your storytelling. 💡The Billion Dollar Storytelling: my upcoming book after a four-year journey promises to reshape your narrative skills. 💡Memory-Making Devices: Stories are not just tales; they're strategic tools for deepening relationships and enhancing recall. So, if you're eager to explore how a simple story can rally a team around innovation or transform a client meeting into a memorable experience, this episode is a not-to-be-missed listening experience. And while you're here, share with us ⬇️ a moment when a story profoundly affected your leadership or business strategy. #podcast #leadership

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Should you publish your book independently or traditionally? It’s a great question and one I hear from a lot of authors-to-be. Here’s how I break down certain differences, with the caveat that not all indie or traditional publishing is created equal: Indie Publishing: ✅ Full creative control & faster to market. ✅ Higher percentage of sales in your pocket. ❌ You handle (or hire out) all aspects & upfront costs. ❌ Harder to land in bookstores. The indie route is empowering, teaching you the ropes of the industry, offering direct earnings, and tight-knit community support. It’s about taking charge and learning on the go. Traditional Publishing: ✅ Professional editing, design, and marketing support. ✅ Little to zero upfront costs & broader bookstore distribution. ❌ Less creative control & longer time to publication. ❌ Smaller slice of the sales pie (unless you’re publishing with Authors Equity – excited to see what’s to come with their model!). Traditional offers a support system that takes on the heavy lifting, but requires patience and flexibility with your vision. Ask yourself: Why are you publishing? What does success look like to you? Whether it's creative freedom, financial gain, or market reach, understanding your priorities is key. Remember, there's a spectrum between indie and traditional publishing, with hybrid options offering a middle ground. These can vary in the level of control and support provided, so exploring these avenues is worthwhile. Ultimately, the choice between indie and traditional publishing is deeply personal and should align with your goals, values, and vision for your book. Whether you carve your own path or follow the trodden road, each journey offers its own rewards and lessons. #marketing #publishing #author #marketingstrategy

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🤖 "Artificial intelligence is not human and therefore cannot intrinsically care about reason, loyalty, safety, environmental issues and the greater good." 🚩 Uh oh! That sounds scary—and can be if left unchecked. But have no fear, experts in the field of AI alignment are doing their best to close the gap. ➡ Learn more here: https://lnkd.in/eMCV6_ua 👩‍💻 Special thanks to Alice Gomstyn for her exemplary editorial guidance.

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In today's competitive landscape, a strong trade show strategy can make the difference between participating and truly standing out on your industry's biggest stages. Engage PR has officially launched its Strategic Tech Trade Show Package today. This package offers the expertise, resources, and support you need to make a lasting impression that spurs your company's growth. Check out our blog to learn more, and contact me to discuss your trade show strategy. #PublicRelations

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Great article Persado. Interesting to think about Generative AI “hype”. When it comes to marketing technology, such as social listening or automation tools, considering and evaluating investments is crucial. Where does Generative AI fit in your toolkit? #marketingtechnology #generativeAI #hype https://lnkd.in/gUDpcuNa

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This is why massive video content libraries like VideoElephant (with literally millions of videos) see big #monetization opportunities on screens at home and out-of-home for #webpublishers, #channelowners, and #creators #videoeverythingvideoeverywhere

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It’s time to unlock your full author potential, and we’re here to guide the way. In a recent livecast of The Author Launchpad, Chris Trammell and I explored everything from authority marketing to creating a measurable legacy. We dove into how nonfiction authors can package, market, and monetize their expertise. Plus, we shared real-world tips on navigating the challenges and seizing opportunities in the publishing-to-publicity journey. Whether you’re writing your first book or aiming to amplify your thought leadership presence, this episode is packed with actionable insights. Tune in to learn how to transform your book dreams into impactful, income-generating realities. Catch the full recording here for all the insights: https://bit.ly/3xjssGX. #Marketing #Author #Publishing #MarketingStrategy #ThoughtLeadership

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Build Resilience from the Inside Out. What separates the good from the great in high-pressured careers like PR? According to research, 75% of performance is determined by character - not competence. In this episode of #imPRessions, Peter Rea shares how developing virtues like courage, compassion and hope can help you thrive under uncertainty. If you want to boost your ability to perform under pressure, stream this episode. The Pollack Group

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Navigating the complexities of technology markets can feel like wandering through a maze. Without the right guide, it’s easy to get lost. Many PR agencies might lead you in circles, trying to learn your industry as they go. You need a partner who knows the way, with a deep understanding of your sector and established media relationships. This knowledge can turn a daunting maze into a clear path forward. Seek out the experts who can guide you straight to your goals. Looking for direction? See what that might look like: https://lnkd.in/ejvu8yQE #PRStrategy #B2B #IndustryExpertise #RankinPR #TechPR

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