Alexandra Settlemyer

Hard Rock’s reputation for world-class hospitality and entertainment is legendary. In 2020, Hard Rock International and Seminole Gaming decided to bring that experience into the digital space with the launch of Hard Rock Digital. They wanted to deliver the same exhilarating experience of their brick-and-mortar casinos to players everywhere. To achieve this ambitious goal, they needed a database that could handle massive scale, ensure reliability, and comply with stringent regulations. And #CockroachDB offered the flexibility, performance, and consistency required to power Hard Rock Sportsbook, their first offering. From handling millions of transactions to ensuring data integrity across multiple regions, CockroachDB proved to be the perfect fit. With CockroachDB as its foundation, Hard Rock Sportsbook has been able to scale rapidly, offering players a seamless and engaging betting experience. Ready to take your business to the next level? Don’t just roll the dice, #ScaleWithCockroachDB and keep the hits coming 👉 https://bit.ly/47ojnu0 Cockroach Labs #ScaleWhenOthersFail #Database

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This is a really great look at what the next "wave" of revenue management adoption looks like for the hospitality industry here - touching on increased tech adoption from independent hotels, an enhanced focus on TRevPAR, and maximizing group business opportunities #RevenueManagement #HotelManagement #Hospitality

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For marketing leaders, 2025 is an opportunity to reimagine events as integral to a high ROI pipeline and revenue strategy. It’s about shifting from isolated events to a cohesive, scalable approach that proves marketing’s impact at every stage. At SaaStock we're hearing that marketing teams are facing hikes in marketing-attributed pipeline and revenue goals, and an increase in pressure to deliver results. They're faced with big decisions around where to allocate budget for the biggest impact. We know events of all size are a high-impact investment, but success requires a quantitive, ROI-driven approach. Here are some key considerations to ensure events deliver the results you need: 1️⃣ Scalable Experiences - Offer both reach and depth, and create valuable multi-channel touchpoints. Design follow-up and nurturing processes that maximise each interaction, extending impact far beyond the event. 2️⃣ Targeted Engagement for High-Quality Leads - With the shift from more leads to the right leads (aka pipeline that converts), target your ICP through curated, relevant content and interactions. Align event experiences with the unique needs & pain points your customers are looking to address to drive conversion. 3️⃣ Pipeline Attribution & Measurement - Demonstrating events’ impact on revenue means strong attribution. Build frameworks that capture how events influence pipeline stages, deal velocity, and win rates. This data not only validates your event spend but also informs and fine-tunes your strategy to maximise ROI. 4️⃣ Community Building for Long-Term Success - The most impactful events focus on relationships, not transactions. Create community-oriented experiences that build loyalty & brand authority, and nurture long-term engagement that sustains pipeline momentum well beyond a single event. 5️⃣ Content Repurposing for Extended Reach - All content should be designed to live across channels, in styles that resonate with that particular platform. Plan a post-event content strategy that repurposes material, increasing touchpoints that fuel future campaigns and nurturing efforts. #marketingstrategy #2025planning #pipelinegrowth #events #B2Bmarketing #eventstrategy #revenuegrowth

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🌟 Looking ahead to 2025, the Global Meetings and Events Forecast highlights key trends for our industry! As we move into a promising year, it’s all about enhancing attendee engagement and leveraging technology to create exceptional experiences. Check out the top tips from American Express Global Business Travel Meetings & Events to elevate your events! Learn more here: https://lnkd.in/en_kJeSC #EventProfs #AmexGBT #ExperienceStudio

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Did you know the average hotelier spends $74K annually on digital advertising and media campaigns? Our latest research, Travel Technology Investment Trends 2024, shows investment in strategic digital media campaigns is a priority for all hoteliers surveyed. Effective solutions in this area allow stakeholders to fill need periods and target profitable audiences, while monitoring performance and impact. Learn more: https://gag.gl/dLPH5E

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We're continuing our broadcast streak. 🎤 Today I'm on AZ Family chatting millennial and Gen Z travel trends, what annoys travelers most this year (in one emoji: 🦶🏼), and of course, the latest benefits of the Faye app. 📲 Take a watch 👇🏼 https://lnkd.in/g86FSWTD #travel #traveltrends

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Hotels Face Staffing Challenges Ahead of the Holidays—Qwick Can Help A recent AHLA survey found that 76% of hotels are experiencing staffing shortages, with housekeeping as the top need. Despite increasing pay, perks, and flexibility, 79% of hotels still can’t fill open positions. With the busy holiday season approaching, these shortages could impact service quality—but Qwick is here to help. Our on-demand staffing platform connects hotels with skilled professionals to: ✅ Maintain service excellence during peak times ✅ Scale staffing based on real-time needs ✅ Evaluate and hire full-time talent with no additional cost Let’s make this holiday season seamless for guests and teams alike. Ready to fill your staffing gaps? Connect with us today. https://lnkd.in/gidf4WjQ

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Tech and AI in Revenue Management: Key Trends for 2024. We will be sharing insights from our survey of 1,200+ hospitality professionals and discussing how to use data and insights to inform and shape your strategy. Don’t miss it - sign up now! #revenuemanagement #hotels #lighthouse #hotelmanagement #hotelstrategy #dataforhotels #HotelSAAS #OTA #AIhospitality

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H2c’s new study shows direct bookings normalizing at 21% this year, following a post-pandemic surge. Notably, mobile bookings are skyrocketing—already capturing 42% of direct revenue, with potential to make up nearly half of all online direct sales soon. To stay competitive, hotels are turning to AI for personalization and revenue optimization, with 50% planning new AI features. Strategic shifts like mobile-first booking, targeted member rates, and smart automation are the next big moves for direct booking growth. Are you ready to leverage these trends?

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H2c’s new study shows direct bookings normalizing at 21% this year, following a post-pandemic surge. Notably, mobile bookings are skyrocketing—already capturing 42% of direct revenue, with potential to make up nearly half of all online direct sales soon. To stay competitive, hotels are turning to AI for personalization and revenue optimization, with 50% planning new AI features. Strategic shifts like mobile-first booking, targeted member rates, and smart automation are the next big moves for direct booking growth. Are you ready to leverage these trends?

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H2c’s new study shows direct bookings normalizing at 21% this year, following a post-pandemic surge. Notably, mobile bookings are skyrocketing—already capturing 42% of direct revenue, with potential to make up nearly half of all online direct sales soon. To stay competitive, hotels are turning to AI for personalization and revenue optimization, with 50% planning new AI features. Strategic shifts like mobile-first booking, targeted member rates, and smart automation are the next big moves for direct booking growth. Are you ready to leverage these trends?

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