Addison Morris

The cannabis industry is booming, but let’s be real—hemp is clearly the MVP. In 2022, the hemp market raked in a whopping $28 billion, leaving the marijuana market trailing behind at “only” $26 billion. Who knew that while marijuana was out trying to look cool, hemp would quietly take over? Sure, marijuana has had its time in the spotlight with all the hype, dispensaries, and Instagram influencers. But hemp’s the one doing the real work, showing up everywhere from wellness products to eco-friendly materials, and let’s not forget all those everyday items people don’t even realize have hemp in them! It’s the true underdog story of a plant that doesn’t need all the flashy lights to make a big impact. While marijuana’s been focused on recreational fame, hemp’s been building a sustainable empire. It’s a jack-of-all-trades, fitting right into personal care, health products, healthier intoxicating products(than alcohol), food, textiles—you name it, hemp’s in it. So while the marijuana market is hanging out in dispensaries and waiting for its next big state to legalize, hemp’s already in the pantry, the medicine cabinet, and probably the clothes on your back. Just go into a marijuana dispensary and take a look around: it’s the usual suspects—standard CBD and THC products, nothing new. Meanwhile, the hemp industry is leading in real innovation with a whole array of natural cannabinoids. Delta-8, CBG, CBN—the options keep growing, with products designed for focus, relaxation, and everything in between. The hemp market is also adding other popular herbs and combining them with unique CBC, THCV, CBN, and CBG blends far before marijuana operators even think to. It’s no wonder they’re trying to shut us down—hemp’s raising the bar on every front. So while marijuana’s riding on reputation, hemp’s the one rolling in the real success, staying ahead of the curve, and keeping things interesting. #hemp #hempissmarter #cannabisindustry #hempindustry #minnesota #florida #wisconsin

205

217 Comments

Anxiously waiting to see how the business shake ups occur as Minnesota legalized cannabis comes online. Barring entry of MSO's (laughable I know ... it will happen), I predict we will see survival of two populations: large commercial producers that make bulk low grade weed for further processing into oils and derivatives, and small micro and mezzo organizations with particularly high grade product that is truly differentiating, and who take full advantage of the vertical marketing permitted in those classes. Everyone else will fold. I have the most sympathy for the farm bill low thc hemp growers. That industry will not disappear (some bars, liquor stores and tobacco shops will keep it going) but they need to look for conversion to high THC weed or else slide into allied markets (fiber, protein, CBD/non-THC consumables, other high value plants). Pivoting is going to be critical.

12

13 Comments

What does #GSD mean? Let me give you the rundown The Cannabis Research Coalition is an international #CRO, we have 4 consumer goods brands and a #hemp farm. That means Allison Justice, PhD. And I have been BUSY the last few months between our research facility expansion construction, working with our R&D clients and #CRC members all over the world. These have been 14+hr days to #GSD And GSD means “Get Shit Done” There is no other way to do it because with all we are doing- there’s a ton of bi-polar feeling moments and problem solving due to the nature of our 🥦work and it all needs to get done. 😅 #ContractResearchOrganization #contractresearch #cannabis #cannabisindustry #Korea #Canada #australia #unitedstates

142

21 Comments

Thinking of swapping your glass of wine for some green this holiday season? 🍷🌿 The Denver Post's Megan Ulu-Lani Boyanton reports on the growing trend of lower-strength cannabis options that could have you reaching for weed instead of alcohol. Many are turning to these products for a mellower buzz without the hangover. From microdosed edibles to lower-THC flower strains, cannabis brands are offering more mild alternatives to cater to health-conscious consumers looking to imbibe responsibly. Could low-dose marijuana be a viable substitute for booze? Read the full article to learn more about this budding movement and decide for yourself: https://lnkd.in/gThT-f3G #GreenWednesday #LowDoseCannabis #CannabisCulture #AlternativesToAlcohol #HealthyImbibing

7

1 Comment

Collaboration is key in the ever evolving cannabis space, especially in markets like California where regulatory and financial challenges push even the biggest players to innovate. From legacy farmers to large-scale operators, companies are realizing the power of joining forces! To navigate this, more and more companies are joining forces. Whether it's working with labs to generate new SKU’s or partnering with retailers to reach new consumers, the cannabis community is finding strength in unity 🌱 🍯 The California market is a true example of ‘survival of the fittest’ where those who collaborate are best positioned to thrive. As we see more co-creation efforts, the future of cannabis looks brighter, more unified, and full of opportunity! The photo below captures a great example of this: a collaboration between Punch Edibles & Extracts, HUCKLEBERRY HILL FARMS, and Humboldt Kine! More and more companies are teaming up to produce incredible products and generate a sense of community as they navigate this challenging landscape together! Here’s to seeing more partnerships that uplift the industry ☀

62

3 Comments

Panel Spotlight: Ohio Roundtable: Operator Insights and Regulatory Perspectives 🔍 Explore Ohio's Cannabis Landscape! Join us for a dynamic roundtable featuring diverse perspectives from operators, legal experts, and government representatives as they discuss the evolving regulatory and business landscape in Ohio’s cannabis industry! Key Learning Objectives: • Legislative Updates: Gain insights on recent and upcoming legislative actions affecting operators in Ohio. • Legal Complexities: Learn about compliance requirements and best practices to navigate Ohio’s regulations. • Operational Strategies: Discover effective growth strategies while staying compliant with state laws. Meet Our Panelists: • State Representative Juanita Brent: Sharing vital updates on Ohio’s cannabis legislation. • Helen Mac Murray: Partner at Mac Murray & Shuster LLP, providing expert legal insights. • Emillie Kelleher: VP of Business and Government Affairs at BeneLeaves, focusing on operational success. • John Oberle (Moderator): Partner at Ice Miller LLP, guiding this crucial conversation. Don't miss the chance to engage with industry leaders and enhance your understanding of Ohio’s cannabis market! 🌱 #OhioCannabis #NCIAEvents

9

🌿 Home growers: The forgotten innovators of the cannabis industry. At MJBizCon 2024, the biggest cannabis industry event, one thing was clear—home growers were left out. While vendors focused heavily on commercial-scale solutions, the unique needs of small-scale cultivators were overlooked. But home growers matter. They are: ✔️ Passionate innovators pushing the boundaries of quality. ✔️ A growing market eager for tailored tools and resources. ✔️ Champions of cannabis education and community. At Budscure, we’re dedicated to changing this. Our Smart Drying & Curing Cabinet is designed with home growers in mind, making drying and curing faster, easier, and more precise. Let’s give home growers the recognition they deserve. 💪 💬 What do you think the cannabis industry can do to better support home growers? #MJBizCon2024 #CannabisCuring #HomeGrowers #BudscureInnovation #CannabisTech

1

1 Comment

This is a call to all California Cannabis Operators: If you're concerned about being profitable, need help with upgrading equipment or processes, if you are looking to get more yield from your canopy space- please reach out to me. If you work as a grower or IPM manager at one of these facilities and struggle to keep your crops from improving their overall output, I can provide a referral credit for making an introduction. Verne Bioanalytics uses a host of solutions, each custom fit to your specifications, we will customize a solution to keep your crops pest and infection free plus we can help with overall plant health and efficiency. Quit wasting money guessing what's wrong, let us test and diagnose and provide an answer this WEEK and not in a few months when you're losing money due to process inefficiencies and lack of strong SOPs. We employ AI and humans to tackle the largest issues in cultivation today. DM me for a quick intro to what we can do for you.

6

As harvest season nears in the cannabis industry, it's vital to consider the optimal timing for testing compliance and potency. Personally, I've found that allowing a 30-day lead time post-harvest for compliance testing, and a 2-week lead time for potency testing, has been effective. What are your thoughts on this approach? #CannabisIndustry #HarvestSeason #ComplianceTesting #PotencyTesting

1

Department of Cannabis Control’s ‘inadequate oversight’ of $100M undermined California's licensing program for cannabis growers, according to California State Auditor Grant Parks. Parks determined the DCC ‘weakened’ the Local Jurisdiction Assistance Grant (LJAG) Program. The state’s LJAG Program, approved by the California Legislature in June 2021, provided the one-time funding source to aid thousands of small, legacy and equity cannabis businesses in complying with a state environmental mandate, which would enable them to transition from provisional to more permanent annual licenses. The whole provisional licensing program is “kaput” at the end of 2025, meaning cannabis cultivators who haven’t transitioned to annual licensure will find themselves up a certain creek with no paddle, Executive Director Genine Coleman of Origins Council -- a nonprofit that advocates for roughly 900 small, independent cannabis businesses and homestead farming families, primarily in the rural areas of Northern California -- told CBT. Read the full story by CBT Editor Tony Lange here: https://lnkd.in/eaxiecrw

22

2 Comments

Curious about the evolution of the cannabis industry in Colorado? 🌿 Discover insights on market size, regulations, and the impact of outdoor cultivation in our latest podcast episode. Don't miss out on this in-depth discussion! #CannabisIndustry #Colorado #CannabisRegulations Wana Brands

1

Although they represent different locations on a spectrum, recent posts from Brian G. & Megan Mbengue, MSMCT, BSN, RN - followed by talks with my colleague Matthew Tomko have inspired me to reflect on the importance of how we educate children about cannabis. Cannabis has been stigmatized, misunderstood, & weaponized in narratives that vilified both the plant & the people who used it. As a leader in the cannabis industry, one of my greatest responsibilities is educating the next generation, specifically my daughter. My approach? Transparency + balance. In our home, cannabis isn’t in her face, nor is it hidden in fear. Not a panacea, but definitely not demonized. We discuss it with care & clarity, explaining that it is a medicine—powerful, life-changing even—but only for those who need it. It’s not a remedy for colds or a scraped knee but a solution for those with serious conditions like cancer or autism, where pharmaceutical medicines might fall short. I’ve told my daughter that cannabis has been unfairly presented in our culture & others, & that these misconceptions have unfortunately spread like wildfire. I also make it clear that while cannabis is an incredible plant, it’s not something for her to explore until she is a young adult with a fully developed brain. We all need time and space to understand our bodies, our minds, & how we approach health. Cannabis can be responsibly used for leisure, but that too is something I emphasize belongs to a different stage in life. As a father, I don’t avoid the topic, but I also don’t place it on a pedestal. She has learned to identify even the most abstract watercolor representations of the plant as “medicine plants.” It’s special, yes—but it’s not the focal point of our discussions. My daughter is healthy, & for her, that’s all that matters right now. Truth is, I believe we owe our children honest conversations, not half-truths & avoidance. Hiding from reality doesn’t empower them—it does the opposite. We’ve seen it time & again in programs like DARE, which, ironically, introduced me to substances I had never even thought about. Instead of dissuading me, they piqued my curiosity. Misinformation about cannabis & psychedelics back then did more harm than good, demonizing substances that, under the right circumstances, heal. I see this echoed in the world today, even among the patients I serve. Some question parents who bring their children along to dispensaries—though no one bats an eye when they accompany them to fill prescriptions at the pharmacy or browse the shelves of a liquor store. It’s the stigma speaking, not logic. I believe in setting an example that’s rooted in respect for the truth. Cannabis isn’t necessarily for everyone—but the truth about it should be. As professionals, parents, & educators, it’s our duty to break the cycles of misinformation & give our children—& society—a clearer, more informed perspective. Not to encourage, not to entice, but to empower.

11

3 Comments

If you’re serious about #cannabis #cultivation, you need to check out the latest episode of "Inside Cultivation." No fluff, just hard-hitting insights that can take your grow right to the unparalleled level! In these episodes, we’re tackling: The cold hard facts about #nutrient #solutions that actually work—no more guesswork! How the latest tech is changing the game for growers everywhere. Proven tactics to boost your yield and potency—because anything less is just unacceptable. This isn’t a casual listen; it’s your roadmap to dominating the #cannabis #industry. If you want to be at the top of your game, you need to absorb this knowledge and apply it. Let’s get real and start cultivating success like we mean it! #CannabisCultivation #AdvancedNutrients #InsideCultivation #GrowHard Link: https://lnkd.in/gHDAmKMt

33

✨Elevated Insight of the Day✨ from the Kaya Chronicles desk: This week has been all about connection—the foundation of any strong business. In cannabis, connection goes beyond transactions. It’s about building trust, educating with purpose, and showing up authentically for your audience. Consumers value transparency and real conversations over surface-level marketing. The lesson? Focus on creating relationships, not just sales. Connection builds trust, trust builds loyalty, and loyalty drives sustainable growth. 🌿✨

2

If you’re serious about #cannabis #cultivation, you need to check out the latest episode of "Inside Cultivation." No fluff, just hard-hitting insights that can take your grow right to the unparalleled level! In these episodes, we’re tackling: The cold hard facts about #nutrient #solutions that actually work—no more guesswork! How the latest tech is changing the game for growers everywhere. Proven tactics to boost your yield and potency—because anything less is just unacceptable. This isn’t a casual listen; it’s your roadmap to dominating the #cannabis #industry. If you want to be at the top of your game, you need to absorb this knowledge and apply it. Let’s get real and start cultivating success like we mean it! #CannabisCultivation #AdvancedNutrients #InsideCultivation

69

In subscribers' inboxes today: What's the scale of the Delta-9 beverage opportunity? “Cannabis beverages currently represent less than 1% of total sales in the licensed market but hemp beverages currently account for 10% and sometimes 20% net new revenue in some liquor stores in Minnesota,” says Glenn McElfresh, co-founder of Plift, a hemp-infused beverage brand, and Perfectly Dosed, a supplier of hemp-derived emulsions. We spoke with small Midwest breweries including Third Space Brewing and The Church Street Brewing Company about sales numbers for their hemp-derived THC beverages, and what these products represent as breweries seek new revenue streams. With regulations in flux, now is the time to catch up on this important sector—and stay ahead of what's next. Join us: https://lnkd.in/grrr3Xq8

2