Alex Bullington

Are your BDR outbound efforts falling flat? Marketing and sales teams waste time and resources on generic, one-size-fits-all outreach that fails to resonate with busy B2B buyers. These buyers are craving personalized experiences that speak directly to their unique challenges and goals. But what if you could create an integrated campaign that surrounds your target accounts with consistent, personalized messaging? By incorporating links to personalized landing pages into your BDR sequences and email campaigns, you can drive higher engagement and accelerate the buying process. And when your BDRs follow up to discuss the tailored content, you create a seamless, high-impact experience that cuts through the noise. This coordinated approach harnesses the power of both inbound and outbound personalization to deliver relevant and consistent messaging to prospects at your target accounts. Ready to refresh your ABM program with some new tactics that are working right now? We've got you covered 👇 https://bit.ly/3R8S4wT

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Recharge had a goldmine of website intent data but couldn't efficiently turn it into pipeline. Their reps were drowning in notifications from unqualified accounts. Then they started using Unify... The result? Their BDR team exceeded quota by automating personalized outbound at scale, becoming an indispensable part of their GTM tech stack. 🚀 Ready to turn your website traffic into pipeline? Book a demo on our profile! 👇

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The best salespeople pass along key deal data to onboarding teams by doing this...🎥 The handoff from Sales to Onboarding is crucial. A poor handoff can lead to churn. Efficient teams have their CRM configured to make it easy for Sales to capture key data and pass it downstream. Watch the full webinar, "Nailing Customer Lifecycle Transitions: Part 2" with Jeff Kushmerek, to learn more strategies to successfully move customers from sales, to onboarding, to long-term success. ➡ https://bit.ly/3Wv1k1i

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Fractional CMOs are experts at giving your sales arsenal slick tools and insights that smooth out the selling journey. They help paint the perfect picture for each potential customer, tailoring the pitch to win hearts—and wallets.  At Craft, our Fractional CMOs provide the strategic expertise to empower your sales team with customized tools and insights. By refining your sales approach, we ensure each pitch resonates perfectly with your target audience, driving engagement and boosting conversions. Unlock the potential of a seamless selling journey with Craft. Contact Craft today to discover how a Fractional CMO can transform your sales strategy! #FractionalCMO #Craftmarketingandbranding #StrategicMarketing #CraftExcellence #TailoredSalesPitch

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As an agency leader, you know scaling sales within your organization is no easy task... 🥵 Thats why we've pulled together resources to help guide founders and agency leaders in the right direction to scale beyond founder-led sales methods and on to a repeatable GTM strategy with RevOps as the secret weapon. Check out the full blog post and access the guide via the link in the comments 👇

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AI SDRs like Piper aren’t a one size fits all solution–every team has unique motions that require different strategies for support. Demandbase is a great example of where Piper makes sense to help augment your human SDR team and provide support they desperately need in order to focus on discovery calls without missing pipeline on the website. They’d already seen success with Qualified, so they decided to double-down and implement Piper the AI SDR across their site, offloading a significant amount of front line work from their human rep’s plates. Piper was able to: ✅ Proactively engage target accounts on the website ✅ Eliminate wait times for buyers to get answers to FAQs ✅ Hand off VIP accounts to human reps for more nuanced conversations The results? In the first 2 months of implementing Piper:  ✨ 2x increase in pipeline ✨ 3X conversion to meetings compared to human SDRs ✨ 37% increase in meetings with Tier 1 target accounts  ✨ 100 hours saved per month of SDR time ✨ $80,000 cost savings in headcount These stories are why we’re so excited about Piper the AI SDR. The future of inbound pipeline generation is automated and results like this demonstrate the power of quick, efficient, and conversational buyer engagement around the clock. 

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New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

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In one of the webinars, Szymon shares tips on how to leverage AI for better sales outcomes… 1. Account Prioritization is a Major Pain Point   For AEs, deciding where to focus among hundreds of potential accounts can feel like shooting in the dark. Leveraging AI tools can help cut through the noise.  2. AI Turns Data into Actionable Insights   Tools like EvaBot scan sources like 10-Ks, earnings reports, and news to match prospects' needs with your value proposition. This reduces guesswork and ensures more targeted outreach.  3. Stack-Rank Accounts for Smarter Focus   AI can rank your entire territory by priority, allowing you to focus on high-value, high-urgency accounts. Real-time research at your fingertips means you spend more time selling and less time researching. Pro Tip: Don't waste time chasing low-priority leads—let AI tell you where to focus and close deals faster! 🎯

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“Under pressure to report on marketing performance?” = Subject line with one of our highest open rates “Iron Horse Insights: Everything you could ever want to know about RevOps” = Older subject line that did *not* get a lot of opens What’s the difference? ✔️ Short vs long ✔️ To the point vs wordy ✔️ Relatable vs broad We recently held a Coffee Break on mastering sales emails and haven’t stopped thinking about subject lines since. These examples are marketing subject lines, but honestly a lot of the recommendations carry over: 1) Take personalization out of the subject line (triggers mental spam filters) 2) Keep it short and simple → “Retention issue?” 3) Focus on clarity over grabbing attention What have your great or not so great subject lines looked like?

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HubSpot Prospecting Space Tear Down - We got together to talk Prospecting Space. This is the place in HubSpot thats designed for SDRs, or if full cycle sales people, business development https://hubs.la/Q02Frglk0

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Is your BDR team truly creating demand or just adding to the noise? In this episode of the Revenue Lounge podcast, Adam Robinson, CEO of Retention.com and RB2B, and Randy Likas Likas dive deep into the evolving landscape of B2B outbound prospecting. Here are some key takeaways: 🔍 Demand Creation Shift: Realize that demand isn’t created by your BDRs; it starts elsewhere and is only captured by your outbound efforts. 📈 Scaling Challenges: Growing your BDR team alone isn’t enough. Marketing, operations, and other functions must scale in tandem to effectively support demo bookings. 📉 Response Rate Crisis: With the proliferation of sales tools, email volumes are skyrocketing, reducing the likelihood of recipients responding, even to personalized messages. 🎯 Economic Factors: In today’s economic climate, with tighter budgets, prospects are less likely to engage with outbound sales efforts. More such insights in the full episode. Link in comments! #SalesStrategy #SalesForecasting #OutboundSales #B2BSales #SalesOptimization #RevOps

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91 days left in the year… are you ready? ☠️ If you’re looking for a way to move the needle right now (or stepping into the fires of annual planning), listen up: ▪ Outbound isn't dead. ▪ ABM isn’t dead. ▪ Email isn’t dead. It’s just time to rethink your approach. Teams that integrate personalized gifting into outbound, ABM campaigns, and post-call emails have proven that it leads to: 🎯 4X response rates 📞 6x second call rates ⏩ 29% faster deal close (shave a month off of your deal cycles!)  🏆 2X win rates Whether you're trying to influence a coven of decision-makers or summon more meetings, Sendoso can reanimate your results. Check out the link below (if you dare) to see how Sendoso can help fine-tune your GTM strategy and unearth new opportunities. 🎁 🎃 https://bit.ly/3BrGFDi

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Closing mid-market and enterprise deals requires a whole new playbook. That’s where Tom Rowe, SVP of Sales at Chili Piper, comes in. He’ll share top performers’ battle-tested techniques to crush their quotas on big-ticket enterprise and mid-market sales. Here’s a sneak peek into what he’ll be talking about: 👉 Setting the right expectations 👉 Focusing on outcomes early 👉 Playing conductor post-yes Want to discover all the secrets from a seasoned pro? Tune in here:  ➡️ https://lnkd.in/eSz5UGKG

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🔥 Hot Take: the old sales funnel is dead. It’s time to move beyond the funnel and focus on the entire customer lifecycle. At RevPartners, we embrace a holistic revenue engine that drives retention, expansion, and long-term growth. The problem with the traditional funnel? It stops at the sale. But the real revenue comes from keeping customers happy, solving their needs, and helping them scale. Here’s how we do it: 1️⃣ We balance both sides of the customer journey—acquisition and retention/expansion. Revenue accelerates with cross-sells, upsells, and net revenue retention. 2️⃣ We build HubSpot setups that track every customer interaction, uncover hidden revenue, and drive growth. 3️⃣ We help you focus on long-term customer value, which means tracking upsell opportunities and managing churn. 4️⃣ We help you to align marketing, sales, and customer success so everyone is working toward the same growth goals. 5️⃣ Our HubSpot experts automate your workflows, freeing your teams to build strong, lasting customer relationships. Sooooo, yeah, it’s time to ditch the old sales pipeline. Real growth happens after the sale. RevOps turns your funnel into a revenue engine. 🎤 Mic drop. 

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What are the best practices for working with ABM leads? Should BDR or AE teams handle them? Listen to the full conversation "Small Budgets, Big Ambitions. Starting ABM from the Trenches" here ➡️ https://ow.ly/SQvR50RjOwO

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Sales isn’t getting any easier.  The people who arguably send the most emails - SDRs are seeing their numbers of meetings booked drop.  Sales cycles are dragging out longer across the board, and we’re still using the same email platform we were using decades ago. Superhuman is changing all of that.   Superhuman for Sales is the fastest email experience ever made, and the ONLY email tool specifically designed for Sales people. It has collaborative workflows powerful AI, shaving time off the sales cycle AND your work week.   Sahil got into the nitty gritty of it with Superhuman CEO Rahul Vohra. Comment if you want to hear the rest of the conversation. #sales #b2bsales #prospecting #emailoutreach #superhuman #superhumanforsales #salesenablement #CEOs

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SDR teams are growing, not shrinking! Outbound sales is alive and thriving. AI is empowering SDRs with: Higher quality research. Streamlined workflows. Removed manual emails and tasks. Increased response rates. Strategic companies are using AI for: Tier 2 & 3 accounts. Event invites and follow-ups. Upsells and cross-sells. Social selling. The future is AI-enabled SDRs! Top companies are already implementing this. Don't believe the myths. Outbound is here to stay! #AI #SDR #OutboundSales #SalesEnablement Courtesy: Gautam Rishi

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